Marketing Manager

Alt; United States; Remote; CAD 85,000 - 110,000; Full time

Job summary

Homera Health is seeking a hands-on Marketing Manager to plan and execute marketing initiatives across lifecycle, paid media, content, social, and website projects. You’ll partner with leadership and external partners to move campaigns from planning to execution with minimal oversight.

The role demands strong execution alongside strategic thinking about how channels collaborate to drive awareness, onboarding, and retention in a fast-growing D2C telemedicine business. Remote-friendly role.

Qualifications

• 3–7 years hands-on marketing in early-stage environments.
• Owns campaigns end-to-end across multiple channels.
• Experience with content production and social media.
• Exposure to performance marketing creative testing.

Responsibilities

• Plan and execute cross-channel marketing initiatives aligned with evolving priorities.
• Own marketing calendars, timelines, and documentation for visibility and accountability.
• Coordinate work with external vendors, freelancers, and partners.
• Manage campaign launches, updates, and executional follow-through.
• Support day-to-day marketing operations and project management.
• Plan and execute lifecycle campaigns across email and SMS.
• Build, manage, and update core lifecycle flows.
• Partner with leadership to align lifecycle initiatives with business priorities.
• Plan and manage creative production for paid channels (Meta, Google, etc.).
• Develop creative briefs, messaging direction, and testing approaches.
• Coordinate asset creation, feedback, and iteration with designers and external partners.
• Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences.
• Coordinate website updates and landing page projects.
• Work with designers, developers, and stakeholders to ensure projects are delivered on time.
• Ensure landing pages align with campaign goals, messaging, and conversion objectives.
• Support ongoing optimization and testing efforts to improve performance.
• Plan, produce, and distribute educational content across marketing channels.
• Ensure educational content supports conversion, onboarding, and retention goals.
• Own social media planning and execution across priority platforms.
• Develop content calendars and oversee posting and engagement.
• Ensure social content aligns with brand, education, and growth objectives.

Skills

Marketing strategy

Campaign execution

Lifecycle marketing

Paid media management

Content production

Social media

Cross-functional collaboration

Tools

Email platforms

Social scheduling tools

Web analytics

Job description

About Homera Health

Homera Health has built some of today’s largest and fastest-growing D2C telemedicine brands. As we expand existing and new market operations, we’re hiring world-class talent across product design, front-end and back-end engineering, digital marketing, and operations to join us in building the next generation of virtual healthcare experiences.

About the Role

Homera Health is looking for a hands‑on Marketing Manager to help plan and execute our marketing efforts as we grow. This role is ideal for someone who is comfortable working independently, enjoys owning work end to end, and can move between planning and execution without a lot of structure or oversight.

You’ll work closely with leadership and external partners to run marketing initiatives across lifecycle marketing, paid media creative production, educational content, social media, and website/landing page projects. This role requires both strong execution skills and the ability to think strategically about how channels work together.

Responsibilities

Marketing Planning & Coordination

• Plan and execute cross-channel marketing initiatives in alignment with evolving priorities
• Own marketing calendars, timelines, and documentation to ensure visibility and accountability
• Coordinate work with external vendors, freelancers, and partners
• Manage campaign launches, updates, and executional follow-through
• Support day-to-day marketing operations and project management across initiatives

Lifecycle Marketing (LCM)

• Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retention
• Build, manage, and update core lifecycle flows
• Partner with leadership to align lifecycle initiatives with business priorities

Paid Media – Creative Production

• Plan and manage creative production for paid channels (Meta, Google, etc.)
• Develop creative briefs, messaging direction, and testing approaches
• Coordinate asset creation, feedback, and iteration with designers and external partners
• Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences

Website & Landing Page Projects

• Coordinate and manage website updates and landing page projects
• Work with designers, developers, and stakeholders to ensure projects are delivered on time
• Ensure landing pages align with campaign goals, messaging, and conversion objectives
• Support ongoing optimization and testing efforts to improve performance

Educational Content Production

• Plan, produce, and distribute educational content across marketing channels
• Ensure educational content supports conversion, onboarding, and retention goals

Social Media Management

• Own social media planning and execution across priority platforms
• Develop content calendars and oversee posting and engagement
• Ensure social content aligns with brand, education, and growth objectives

Qualifications

• 3–7 years of hands-on marketing experience in early-stage or fast-moving environments, with direct ownership of campaign execution
• Experience managing one or more of the following areas: content production, social media, paid social, lifecycle marketing (LCM), conversion rate optimization (CRO), or related marketing functions
• Exposure to performance marketing creative testing and iteration
• Demonstrated ability to plan and run campaigns end to end across multiple channels without heavy oversight
• Practical experience coordinating creative, content, lifecycle, and/or web projects simultaneously
• Comfortable using performance results to prioritize work and make improvements
• Proven ability to stay organized, manage competing priorities, and deliver consistently in ambiguous environments
• Clear communicator who can work effectively with leadership and external partners

Nice to Have

• Experience in health, wellness, or regulated consumer brands
• Familiarity with email/SMS platforms and social scheduling tools

What’s in it for you?

As full-time member of our team, you’ll enjoy:

• Flexible working hours
• Work wherever you choose.
• Fun and casual work environment.
• We are a diverse, global team!