Marketing Manager

HumanePro; Tucson (AZ); On-site; USD 70,000 - 95,000; Full time

Job summary

Humane Society of Southern Arizona is seeking a Marketing Manager who will plan, execute, and measure multi-channel campaigns aligned with our mission. You will own storytelling, brand voice, and audience engagement to support lifesaving outcomes and donor support.

You will partner with the Art Director and Senior Director of Marketing and Communications to shape annual plans, manage email and social media programs, and produce timely, accurate narratives across websites, campaigns, and reports

Qualifications

• Experience managing multi-channel marketing campaigns for a nonprofit
• Excellent writing and storytelling skills with strong CTAs
• Ability to convey stories through photos/videos
• Strong social media strategy and digital engagement
• Experience with email campaigns and advertising
• Skilled in analyzing data and adjusting strategies
• Experience recruiting volunteers or staff is a plus

Responsibilities

• Develops and drives marketing campaigns in coordination with key stakeholders
• Partners with Art Director to shape the annual marketing plan and serve as contact for requests
• Owns development of impact stories from collection to completion
• Writes and edits copy for marketing deliverables ensuring brand voice
• Manages email campaigns including calendar, approvals, and segmentation
• Manages social media presence and content calendar across platforms
• Supports media relations with press releases and interviews
• Tracks monthly campaign performance and adjusts strategy accordingly

Skills

Multi-channel marketing

Storytelling & content creation

Brand management

Email marketing

Social media strategy

Analytics & reporting

Communication skills

Education

Bachelor's degree in marketing, communications, journalism, English, or related field

Tools

Adobe Creative Suite

Asana

Canva

Buffer

Job description

Job Description

Job Title: Marketing Manager

Department: Marketing and Development

Reports to: Senior Director of Marketing and Communications

Job Summary

The Marketing Manager plans, executes, and measures marketing campaigns that advance the mission and organizational priorities of the Humane Society of Southern Arizona (HSSA), serving both internal and external stakeholders. This role leads HSSA’s storytelling and marketing channels, producing compelling campaigns that inspire community engagement, lifesaving outcomes, and donor support.

The Marketing Manager partners with the Art Director as a peer lead, treats stakeholders as clients, exercises discretion and independent judgment in marketing and brand decisions, and works under the strategic direction of the Senior Director of Marketing and Communications, seeking approvals and input where needed. This role operates as the owner of HSSA’s storytelling channels.

Supervisory Responsibilities

None.

Duties and Responsibilities

• Develops and drives marketing campaigns that advance HSSA‘s mission and organizational priorities, in coordination with the Senior Director of Marketing and Communications, the Art Director, Development, and other key stakeholders
• Partners with the Art Director to identify internal and external stakeholders and shape the annual marketing plan from their requests, treating stakeholders as clients, and serves as the point of contact for incoming marketing requests
• Owns the development of impact stories from identification through completion, proactively sourcing compelling stories, coordinating on-site and special-event content collection, and producing accurate, timely narratives to support the organization's storytelling needs. This may include but not be limited to the sourcing or creation of photos, videos, interviews, data, copy, and more.
• Writes, edits, and owns copy for marketing deliverables, including but not limited to website pages, event promotions, mailers, and reports, ensuring accuracy, brand voice, and alignment with organizational priorities
• Manages HSSA’s email campaigns, including but not limited to overseeing the editorial calendar, copy, internal and external approval needs, deadlines, audience segmentation, and performance
• Manages HSSA’s social media presence across platforms, including strategy, campaign alignment, digital advertisements, content calendar management, content creation, audience engagement, and community engagement
• Supports media relations by writing and distributing press releases to journalists, coordinating quotes and interviews, and tracking coverage
• Responds promptly to website and general marketing inquiries and online reviews with professionalism and warmth, involving key internal stakeholders when needed to ensure accuracy
• Manages advertising campaigns, including but not limited to audience analysis, content creation, campaign alignment, and budget requirements, working in coordination with the Art Director, who owns the design
• Recruits, trains, and manages skilled volunteers and interns who assist with photography, videography, writing, and other marketing activities
• Executes administrative duties including but not limited to accounting and receipt processing, marketing email management, and contact database management
• Tracks and reports monthly on campaign and channel performance, using results to adjust strategy and tactics
• Represent HSSA in a professional and positive manner
• Perform other duties as assigned

This job description is not intended to be an exhaustive list of all duties, responsibilities, skills, efforts or working conditions or qualifications associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise or to require that other or different tasks be performed when circumstances change, for example, emergencies, changes in personnel, workload, rush jobs, or technological breakdowns in departments.

Required Skills And Abilities

• Experience managing multi-channel marketing campaigns that successfully generate revenue and engagement for a mission-based nonprofit
• Excellent writing and storytelling skills, including the ability to craft compelling calls to action
• Ability to communicate stories through visual media such as photography and video
• Strong social media strategy and digital engagement expertise
• Skilled with tools such as Adobe Creative Suite, Asana, Canva, and Buffer or equivalents
• Familiar with best and emerging practices for effective direct-response fundraising campaigns
• Experience managing email campaigns and advertising
• Skilled in analyzing data and adjusting strategies based on performance

Education and Experience

• Bachelor's degree in marketing, communications, journalism, English, or another relevant discipline, or equivalent work experience
• Minimum of five years of progressively responsible professional marketing and communications work experience
• Demonstrated experience creating effective marketing appeals
• Experience successfully managing an organization’s social media storytelling for increased engagement and reach
• Professional experience editing written communications for clarity, accuracy, and alignment with an organization’s strategic goals
• Experience creating donor-focused communications preferred
• Experience recruiting and managing volunteers, interns, or staff preferred
• Bilingual proficiency in written and oral English and Spanish preferred
• Experience working for or volunteering with an animal-welfare organization preferred

Physical Requirements

• Sedentary office environment; Long periods of sitting required
• Work is performed in a shelter or community environment
• Must be able to handle animals of various sizes and temperaments
• Exposure to zoonotic diseases, loud noises, and outdoor weather conditions is common

This is a full time job

Contact Information

Name blake ingledue

Title people & culture business partner

Email Address [e-mail]

Website http://www.hssaz.org

Closing Date: Thursday, January 14, 2027

Posting Date: November 4, 2026

Closing Date: January 14, 2027