Marketing Manager

Westway Feed Products LLC; Town of Texas (WI); Híbrido; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Westway Feed Products LLC is seeking a Marketing Manager to lead strategic marketing initiatives that boost brand awareness and support business growth. The role oversees branding, digital marketing, content development, events and analytics, collaborating with internal stakeholders and external partners.

You will create sales materials, manage campaigns, and drive market presence aligned with company objectives, while guiding budgets and performance metrics.

Formación

• 5+ years of progressive marketing experience including communications, digital marketing, events and campaigns.
• Bachelor's degree in Marketing, Communications, Business Administration or related field.
• Experience in animal agriculture or consumer brands is a plus.

Responsabilidades

• Develop and execute annual marketing plans aligned with objectives and priorities.
• Create integrated marketing communications across digital, print, email, social media and traditional channels.
• Manage digital marketing activities including website content, email marketing, social media, digital ads and SEO.
• Monitor analytics to improve engagement, effectiveness and ROI.
• Collaborate with Sales and leadership to develop tools and programs supporting customer acquisition.

Conocimientos

Marketing experience

Digital marketing

Event management

Campaign development

Educación

Bachelor's degree in Marketing

Descripción del empleo

We have a great opportunity for someone to join us as a Marketing Manager, leading strategic marketing initiatives that strengthen brand awareness, support business growth and enhance Westway Feed Products' position within the marketplace. The role will be responsible for managing internal and external marketing communications, branding, digital marketing, content development, events, analytics and marketing materials. The position will work closely with internal stakeholders, customers, industry associations and external marketing partners to ensure consistent brand messaging, effective market presence and alignment of marketing activities with company objectives.

Business area

Liquid Products

Location

Texas – preferably located in commuting distance to The Woodlands.

Position Type

Full-time

Schedule

Hybrid

Business Overview

Westway Feed Products is North America’s largest manufacturer of liquid supplements for livestock. Additionally, we produce feed mill products, dried molasses and industrial products. The core concept of Westway’s business is to utilize co-products from other industries and convert them into safe, high-quality, cost effective, livestock feed supplements. While Westway’s primary ingredient for many of our products is molasses, we also incorporate other co-products. The concept of utilizing these co-products is the foundation of our sustainability platform. Today, Westway operates 22 production facilities across the United States, Canada and Mexico. Our geographic reach allows for products to be developed according to environmental and production system variations across the country.

Westway, a division within ED&F Man, is owned by Hartree Partners, LP a leading global merchant commodities firm facilitating the flow of energy, metals, agriculture, and environmental products across the full commodity supply chain, connecting producers and consumers. Hartree was founded in 1997, is jointly owned by senior management and funds managed by Oaktree Capital Management, LP, and employs around 5,000 individuals worldwide.

Key Accountabilities

• Develop and execute annual marketing plans aligned with corporate objectives, commercial strategies and business priorities.
• Identify opportunities to improve marketing effectiveness, competitiveness and market position.
• Develop integrated marketing communications across digital, print, email, social media and traditional channels.
• Ensure consistent messaging, branding and visual identity across internal and external communications.
• Create sales support materials, customer communications, presentations, brochures, advertisements and promotional campaigns.
• Manage digital marketing activities including website content, email marketing, social media, digital advertising and SEO.
• Monitor marketing analytics and digital performance, using data to improve engagement, effectiveness and resource allocation.
• Maintain and strengthen the company brand across all communication channels and customer touchpoints.
• Manage trademarks and brand assets, coordinating registrations, renewals, documentation and legal requirements.
• Partner with Sales and business leaders to develop marketing tools, collateral and programs supporting customer acquisition.
• Manage marketing materials, promotional items, trade show assets, branded merchandise and sales collateral.
• Coordinate production, procurement, storage, distribution and updates of marketing materials and branded assets.
• Build and manage relationships with agencies, marketing providers, printers, media representatives and external partners.
• Coordinate industry associations, sponsorships, partnerships and events that enhance company visibility and reputation.
• Develop and manage marketing budgets, monitor spending and evaluate program effectiveness and return on investment.
• Plan and execute trade shows, conferences, customer events, sponsorships and corporate functions.
• Partner with Sales to maximize customer engagement and business development opportunities through events and marketing initiatives.
• Support internal communications that promote employee engagement and awareness of company initiatives and priorities.
• Collaborate with leadership and Human Resources on internal messaging and employer-branding initiatives.
• Proactively solve problems, communicate effectively and use data-driven insights to strengthen marketing strategies and support business objectives.

Skills and Experience

• 5+ years of progressive marketing experience, including marketing communications, digital marketing, event management and campaign development.
• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations or a related field.
• Background and experience in animal agriculture, particularly within the beef and/or dairy industries.
• Experience managing trade shows, conferences, customer events, sponsorships and marketing collateral.
• Experience working with advertising agencies, vendors, industry organizations and external marketing partners.
• Experience supporting sales initiatives within a business-to-business environment is preferred.
• Strong understanding of branding, digital marketing, analytics and integrated marketing communications.
• Excellent written, verbal and presentation skills, with the ability to communicate effectively across audiences.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and relationship-management skills, with the ability to build effective internal and external partnerships.
• Experience managing budgets, negotiating with vendors and evaluating marketing investments.
• Strong analytical skills, with the ability to use marketing data and reporting to measure effectiveness and guide decisions.
• Proficiency in relevant marketing, digital, analytics and business software systems.
• Willingness and ability to travel approximately 20-40% to support business meetings, trade shows, customer events and industry activities.

We recognise that talent comes in many forms, and we value potential just as much as experience. If this role excites you but you don’t meet every requirement, we still encourage you to apply.

Our Offer

We provide a fast-paced, stimulating and truly global environment, which will stretch your abilities and channel your talents. We also offer competitive salary and benefits combined with outstanding career development opportunities in one of the global leaders in soft commodity trading.

Our Values

Integrity, Accountability, Teamwork, Passion for Service, Business Insight

Our values define who we are at Westway Feed Products. They are the foundation of our culture and guide how we operate, collaborate, and serve our customers. These principles shape the way we make decisions, communicate with one another, and deliver results across our business. At Westway, we are committed to doing the right thing, taking ownership of our performance, working together to achieve shared success, delivering outstanding service, and building strong business understanding across our teams. These values are supported by essential behaviors that help guide not only what we achieve, but how we achieve it. By embracing these principles, we build a culture that prioritizes safety, operational excellence, continuous improvement, and delivering value to our customers, partners, and communities.

Our Commitment

We are committed to creating and sustaining an inclusive and diverse work environment where all employees are treated with dignity and respect. We are committed to promoting equal opportunities in employment and are focussed on actively building and developing diverse teams. All qualified applicants will receive equal treatment without regard to race, colour, sex, gender, age, religion or belief, ethnic or national origin, marital or civil partner status, physical or mental disability, military or veteran status, sexual orientation, gender reassignment (identity, gender expression), genetic information or any characteristic protected by local law.

We are willing to make any reasonable adjustments throughout our recruitment process.