Marketing Manager

Xecutive Recruitment Inc.; Toledo (OH); On-site; USD 120,000 - 150,000; Full time

Job summary

Xecutive Recruitment Inc. in Toledo, OH, seeks a Marketing Manager to lead brand, demand generation, and go-to-market execution for a growing B2B organization. You will own integrated marketing across digital, content, events, and sales enablement.

You will partner with sales and leadership to drive awareness, inbound pipeline, and measurable growth, manage the marketing budget, and optimize campaigns. Travel ~10% and collaborate cross-functionally to support launches.

Qualifications

• 5+ years in B2B marketing
• Experience with integrated campaigns and trade shows
• Strong cross-functional collaboration and communication

Responsibilities

• Lead integrated marketing plans across digital, content, events
• Own brand positioning and messaging consistency
• Plan and manage trade shows and events
• Collaborate with sales on lead generation and enablement
• Manage website, digital channels, marketing technology, and SEO
• Drive online lead generation and campaign ROI
• Support market research and competitive intelligence
• Support product launches with messaging and enablement materials
• Manage relationships with agencies and vendors
• Track and report marketing performance and budget usage
• Travel approximately 10% as needed

Skills

Integrated campaigns

Project management

Cross-functional collaboration

Communication skills

Digital marketing tools

Education

Bachelor's in Marketing

Tools

Website CMS

Marketing automation

Analytics tools

CRM tools

Job description

We are seeking a Marketing Manager to lead brand, demand generation, and go-to-market execution for a growing B2B organization in the Toledo area.

This role owns integrated marketing strategy across digital, content, events, and sales enablement. You will partner closely with sales and leadership to drive awareness, inbound pipeline, and measurable growth.

Responsibilities

• Build and execute integrated marketing plans (digital, content, email, events, and direct) aligned to company growth goals
• Own brand positioning and ensure consistency across customer-facing materials and communications
• Plan and manage presence at industry trade shows and events
• Partner with sales on lead generation, campaigns, and sales enablement (collateral, presentations, launch kits)
• Manage the company website, digital channels, marketing technology, and SEO programs
• Drive online lead generation and conversion through integrated campaigns and social channels
• Support market research and competitive intelligence to inform positioning and go-to-market
• Support product/service launches with messaging, promotion, and enablement materials
• Manage relationships with external agencies, vendors, and freelance creative resources
• Track and report marketing performance (campaign ROI, lead generation, web analytics, event outcomes)
• Manage the marketing budget and allocate resources efficiently
• Travel approximately 10% as needed

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of marketing experience, ideally in a B2B environment
• Proven experience managing integrated marketing campaigns and trade show / event programs
• Strong project management skills; able to run multiple initiatives at once
• Experience with digital marketing tools (website CMS, email marketing, marketing automation, analytics)
• Experience with CRM development and improvement
• Excellent written and verbal communication skills
• Ability to collaborate cross-functionally with sales and product/operations teams

Compensation

$120,000+ base, commensurate with experience