Marketing Manager

Mike Morse Law Firm; Southfield (MI); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Full benefits

Job summary

Mike Morse Law Firm is seeking a results-driven marketing professional to own end-to-end campaign execution across traditional and digital channels. You’ll work under the CMO to coordinate briefs, creative assets, launches, and rigorous results reporting across Michigan markets.

You’ll manage vendor relationships, track budgets, and ensure on-time delivery while leveraging data from GA4, CallRail, Power BI, and Sprout Social to optimize campaigns.

Qualifications

• 5–8 years of marketing experience with at least 2 years managing campaigns, budgets, or vendor relationships — agency or in-house.

Responsibilities

• Campaign execution — Assist in executing campaigns across traditional and digital channels under the CMO's direction, from brief through launch and results reporting.
• Vendor day-to-day — Serve as the day-to-day contact with media partners; ensure deliverables, timelines, and benchmarks.
• Project management — Keep multiple workstreams on schedule with clear plans and status updates.
• Reporting — Pull performance data from GA4, CallRail, Power BI, Sprout Social into clear summaries including spend by market/channel.

Skills

Campaign management

Vendor management

Data analysis

Digital marketing

Billboard/out-of-home

AI tools in workflow

Project ownership

Written communication

Competitive mindset

Media buying

Education

Bachelor's degree in Marketing

Tools

GA4

CallRail

Power BI

Sprout Social

Salesforce

Job description

Mike Morse Law Firm is Michigan's largest personal injury law firm — 200+ legal professionals, more than $2 billion won for over 50,000 clients since 1995. Our mission is simple: You Focus on Healing. We Focus on Winning. The marketing team makes sure the people who need us know we're in their corner — across TV, radio, billboards, digital, social, and the communities we serve.

Why This Role Exists

Our marketing operation is growing fast and running in many directions at once. The CMO sets the strategy and priorities — this role is what makes sure it all actually gets done: campaigns launched on time, vendors held to their commitments and budgets tracked.

What You'll Own

• Campaign execution — Assist in executing assigned campaigns across both traditional and digital channels under the CMO's direction — from brief and creative coordination through launch and results reporting.
• Vendor day-to-day — Serve as the day-to-day point of contact with media partners; hold vendors accountable to deliverables, timelines, and performance benchmarks.
• Project management — Keep multiple concurrent workstreams on schedule in a fast-moving, always-something-launching environment, clear project plans, status updates, and proactive escalation, no surprises.
• Reporting — Pull performance data from our reporting stack (GA4, CallRail, Power BI, Sprout Social) into clear summaries, including basic spend tracking by market and channel.

What Great Looks Like

• You take a loosely defined problem and come back with a structured plan, not a list of questions.
• Great follow up.
• Deadlines move up, not back. When something is at risk, we hear it from you first.
• You're competitive by nature and genuinely want your campaigns to win.

What You Bring

• 5–8 years of marketing experience with at least 2 years managing campaigns, budgets, or vendor relationships — agency or in-house.
• Direct experience with both billboard/out-of-home and digital marketing — you can talk media buys and paid media in the same breath.
• Law firm or other regulated-industry marketing experience is a strong plus, but not required.
• Proven project ownership: you can point to programs you ran, not just supported.
• Comfort with data — you can build a clean spreadsheet, sanity-check a vendor's math, and explain a trend in plain English.
• An early, hands‑on adopter of AI tools in your own workflow — comfortable putting them to work daily, not just aware of them.
• Creative instincts paired with a competitive streak — you want to win, and you bring fresh ideas to get there.
• Highly organized with strong follow‑through, even when juggling several fast‑moving priorities at once.
• Strong written communication and calm, confident judgment under a heavy workload.
• Working knowledge of tools like GA4, CallRail, Salesforce, Power BI, or Sprout Social is a plus — curiosity and speed to learn matter more.

Why You'll Love It Here

You'll work directly with a CMO who moves fast and invests in people who deliver. You'll see your work show up across Michigan — and in the lives of the clients we fight for. Competitive salary, full benefits, and a team that lives our values: winning, hard work, outstanding customer service, loyalty, an excellent reputation, and great work.