Chief Marketing Officer

Cornerstone Practice Management; Annapolis (MD); On-site; USD 180,000 - 300,000; Full time

Job summary

Cornerstone Practice Management is hiring its first Chief Marketing Officer to own brand, demand generation, and market positioning across Frost Law's national practice.

This executive role sits on the leadership team, responsible for translating growth objectives into a measurable marketing engine, while ensuring compliance and AI-first execution.

Qualifications

• Minimum 8+ years of marketing leadership experience in professional services or law.
• Experience building a creative team (design, content, digital).
• Proven revenue-driven marketing with measurable ROI.
• Experience with AI tools in marketing operations.
• Strong knowledge of attorney advertising constraints.

Responsibilities

• Build and lead a data-driven full-funnel marketing engine.
• Own the marketing tech stack and CRM integration.
• Collaborate with Business Development and intake to optimize MQLs and pipeline.
• Define brand, positioning, and content strategy for national markets.
• Manage budgets and vendor relationships with ROIs.

Skills

Executive leadership

Growth marketing

Brand strategy

Data-driven decision making

AI-enabled marketing

Cross-functional collaboration

Compliance with advertising rules

Partner management

Tools

HubSpot CRM

Marketing technology stack

Analytics/attribution tools

Job description

Entity: Cornerstone Practice Management (MSO), serving Frost Law

Reports to: Chief Operating Officer (dotted line to Managing Partner)

Location: Annapolis, MD (primary) — with responsibility across nationwide offices

The Opportunity

Cornerstone Practice Management is the management services organization powering Frost Law, a national tax controversy practice. We are building a modern, data-driven, AI-first professional services platform, and we are hiring our first Chief Marketing Officer to own brand, demand generation, and market positioning across the enterprise.

This is not a communications or collateral role. The CMO is a member of the executive leadership team, accountable for translating firm growth objectives into a measurable marketing and client-acquisition engine, and for building the brand of a national tax controversy leader across three markets and multiple practice areas.

What You'll Own

Growth and Demand Generation

• Build and run a full-funnel client acquisition engine, from awareness through qualified intake, measured on cost-per-acquisition, pipeline contribution, and marketing-sourced revenue.
• Own the marketing technology stack, with HubSpot CRM at the center, including lead scoring, contact classification by practice area, campaign attribution, and pipeline reporting.
• Partner closely with Business Development and the intake team to ensure marketing-qualified leads convert; align on shared metrics and a single view of the funnel.

Brand and Positioning

• Define and steward the Frost Law brand as a national tax controversy authority, differentiated against mid-tier tax boutiques and Big Four/national competitors.
• Own thought leadership, content strategy, digital presence, and the firm's website, including SEO and the client-facing narrative across practice areas.
• Manage awards, rankings, media, and reputation programs that build institutional credibility.

Team and Budget

• Build, lead, and develop the marketing function, including an in-house creative team (design, content, digital), setting structure, hiring, and managing both staff and external vendors (SEO, agencies, design, events).
• Own the marketing budget with full P&L accountability; report performance and ROI to firm leadership on a regular cadence.

Compliance-First Marketing

• Ensure all marketing and web content complies with attorney advertising and solicitation rules across every operating jurisdiction (Maryland, Arizona, Texas) and any market the firm enters.
• Partner with legal/ethics to maintain a defensible compliance framework for all client-facing content.

AI-First Execution

• Champion an AI-first approach to marketing operations, including content production, campaign optimization, analytics, and personalization, consistent with the firm's broader AI enablement strategy.

What Success Looks Like (First 12 Months)

• A single, instrumented funnel from first touch to signed engagement, with attribution live in HubSpot.
• A clarified, consistent national brand and positioning framework deployed across all three markets.
• A compliant, high-performing website driving measurable qualified intake.
• Defined marketing KPIs and a reporting rhythm the leadership team trusts to make growth decisions.

Who You Are

• 8+ years in marketing leadership, including direct law firm experience (tax, accounting, or financial services a strong plus). You understand how marketing works inside a partnership and within attorney advertising constraints.
• Proven experience building and managing a creative team, including designers, content, and digital talent, and getting high-quality, on-brand output from them consistently.
• Demonstrated ownership of a revenue-accountable, data-driven marketing function, not just brand or communications.
• Already uses AI tools in your day-to-day marketing work, for content production, campaign optimization, analytics, or creative, and can show how you've put them into practice. This is a firm operating on an AI-first philosophy; fluency is expected, not aspirational.
• Deep, hands-on fluency with marketing technology and CRM (HubSpot strongly preferred), analytics, and attribution.
• Working knowledge of attorney advertising / bar compliance rules, or the judgment and discipline to build that capability quickly.
• Comfortable operating in a partnership structure, able to build consensus among attorneys and practice leaders while driving accountability.
• An operator's mindset: structured, metrics-first, and biased toward execution.

Why This Role

You will build the marketing function of a growing national firm from a position of executive authority, with a modern operating platform behind you and a leadership team that treats marketing as a growth driver, not a cost center.

Cornerstone Practice Management is an equal opportunity employer. We are committed to a workplace free of discrimination and to providing reasonable accommodations throughout the recruiting process.