Marketing Manager

The Ad Firm; South Gate (CA); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

Flexible remote work options from day

2 weeks Paid Time-Off

Paid Sick Leave

8 Paid Holidays

Job summary

The Ad Firm, a Digital Marketing Agency in Southern California, seeks a Marketing Manager to own and execute our internal marketing strategy. You will lead brand, website, content, SEO/GEO, and demand generation to grow our own pipeline.

We value agency experience, autonomy, and the ability to position a competitive agency in a crowded market. This is a senior, remote role with flexible hours from day one.

Qualifications

• 3–5 years of marketing experience, with some time in a digital marketing agency.
• Experience owning a marketing function end-to-end.
• Strong SEO and content marketing fundamentals (GEO / AI search knowledge a plus).
• Proven ability to generate pipeline through organic channels.

Responsibilities

• Own The Ad Firm's brand positioning, messaging, and voice across every touchpoint.
• Manage and optimize theadfirm.net — content, SEO, GEO (AI search visibility), and conversion performance.
• Plan and execute the content calendar for TAF (blog, case studies, thought leadership, service pages).
• Lead demand generation programs that produce qualified sales conversations.
• Coordinate with internal SEO, Digital PR, and Content teams to apply agency capabilities to our own marketing.
• Develop and maintain sales enablement assets — case studies, one-pagers, proposal support materials.
• Track marketing performance and report on pipeline contribution, traffic, and brand metrics.
• Stay close to agency industry trends, competitor positioning, and buyer behavior shifts.

Skills

Marketing management

SEO

Content marketing

Demand generation

Brand messaging

Copywriting

Paid media

Email marketing

Job description

Marketing Manager

Job Description

The Ad Firm is a Digital Marketing Agency based in Southern California, catering to clients nationwide. Since 2009, we have been a digital marketing agency that consistently helps our clients' companies grow online.

We're expanding our team and seeking a Marketing Manager to own and execute marketing for The Ad Firm itself — not client projects. This person will be the internal marketing lead, responsible for how the agency shows up in the market and for generating our own pipeline.

To be eligible for this role, you must have experience working at a marketing agency and possess a minimum of three years of experience managing in-house or agency marketing functions. The Ad Firm is offering a remote position with flexible working hours from day one.

About the Role

As our Marketing Manager, you'll be the person behind how The Ad Firm presents itself to the world. You'll own our brand, website, content, and SEO/GEO presence, and you'll lead demand generation efforts that bring qualified prospects into our sales pipeline.

You'll work closely with our SEO, Digital PR, Content, and Paid Media teams — the same specialists who deliver for clients — and turn their expertise into marketing that wins us new business.

This is a senior role that is ideal for someone who wants the autonomy of owning a full marketing function without the context-switching of client work, and who gets genuinely excited about positioning an agency in a crowded space.

Key Responsibilities

• Own The Ad Firm's brand positioning, messaging, and voice across every touchpoint
• Manage and optimize theadfirm.net — content, SEO, GEO (AI search visibility), and conversion performance
• Plan and execute the content calendar for TAF (blog, case studies, thought leadership, service pages)
• Lead demand generation programs that produce qualified sales conversations
• Coordinate with internal SEO, Digital PR, and Content teams to apply agency capabilities to our own marketing
• Develop and maintain sales enablement assets — case studies, one-pagers, proposal support materials
• Track marketing performance and report on pipeline contribution, traffic, and brand metrics
• Stay close to agency industry trends, competitor positioning, and buyer behavior shifts

What We're Looking For

• 3–5 years of marketing experience, with at least some of it in a digital marketing agency setting
• Track record of owning a marketing function end-to-end, not just executing pieces of one
• Strong command of SEO and content marketing fundamentals (GEO / AI search knowledge is a plus)
• Proven ability to generate pipeline through organic channels
• Sharp writing skills and a good instinct for positioning and messaging
• Comfortable working across brand, website, content, and demand gen without needing a big team
• Self-directed, strategic, and execution-oriented in equal measure
• Paid media and email marketing experience is a plus

Why Join Us?

• Own a full marketing function with real autonomy — no client context-switching
• Direct access to senior SEO, Digital PR, and Content specialists to support your work
• Collaborative, fast-paced, and growth-focused agency culture
• Competitive salary and performance-based bonuses
• Support for professional growth and access to top industry tools
• Flexible remote work options from day one
• 2 weeks Paid Time-Off
• Paid Sick Leave
• 8 Paid Holidays
• Health Insurance