Growth Marketing Manager

TravelPerks Dream Vacations; Eugene (OR); On-site; USD 80,000 - 110,000; Full time

Job summary

TravelPerks Dream Vacations in Eugene, Oregon is seeking a Growth Manager to design and manage our marketing and lead generation strategies. The ideal candidate will have over 5 years of experience in marketing leadership, showcasing strong analytical and project management skills.

The role entails optimizing various funnels, directing creative content, and providing actionable insights through precise reporting. This position offers a supportive work environment with a full-time salaried package and benefits.

Qualifications

• 5+ years in marketing, growth marketing, demand generation, or related leadership roles.
• Proven ability to develop and manage marketing strategies that support measurable business growth.
• Strong experience managing projects, campaigns, deadlines, and cross‑functional priorities.

Responsibilities

• Build and optimize marketing, lead generation, and recruiting funnels.
• Own campaign planning, project management, and performance reporting.
• Design and improve marketing funnels and CRM-driven nurture strategies.

Skills

Strategic growth thinking

Analytical skills

Project management

Vendor management

Creative direction

Lead generation

Education

Bachelor’s degree or equivalent experience

Tools

CRM systems

Email platforms

Analytics dashboards

Marketing automation tools

Job description

ABOUT THE ROLE

We are hiring a Growth Manager to design, run, and continuously improve the growth engine of our agency. This is not a traditional marketing manager role.

We are looking for someone who can combine strategy, analytics, project management, vendor accountability, creative direction, and measurable growth leadership. The position is full‑time, salaried, with a comprehensive benefits package and a supportive office environment.

WHAT YOU’LL DO

As Growth Manager you will:

• Build and optimize marketing, lead generation, and recruiting funnels.
• Own campaign planning, project management, marketing analytics, and performance reporting.
• Lead our Marketing Specialist / AI Content Specialist and manage internal or outsourced SEO, paid advertising, web/CRO, and project specialists.
• Drive accountability, prioritization, vendor performance, and measurable growth across consumer, advisor recruiting, partner, event, and group travel marketing initiatives.

BUILD & OPTIMIZE GROWTH SYSTEMS

• Design and improve marketing funnels, lead generation systems, advisor recruiting campaigns, lifecycle marketing, and CRM‑driven nurture strategies.
• Identify growth opportunities and implement scalable solutions that improve lead quality, conversion, retention, and marketing ROI.

LEAD MARKETING PLANNING & EXECUTION

• Own the marketing calendar, campaign roadmap, promotional planning, workback timelines, and project management process.
• Ensure campaigns are completed accurately, on time, and aligned with company priorities.
• Manage SEO, paid media, web/CRO, development, media, and specialized project vendors.
• Hold external partners accountable for clear deliverables, useful reporting, and measurable performance.

LEAD CREATIVE DIRECTION WITHOUT BEING THE PRIMARY PRODUCER

• Direct messaging, campaign priorities, content strategy, and brand standards.
• Lead and support the Marketing Specialist / AI Content Specialist, who performs much of the creative and production work.

DELIVER DATA & INSIGHTS

• Build and maintain reporting around lead generation, campaign performance, email results, paid media, organic performance, conversion, recruiting funnel performance, and marketing ROI.
• Provide leadership with actionable insights, not just reports.

WHO YOU ARE

• A strategic growth thinker who can also manage details and deadlines.
• Highly analytical, organized, and performance‑oriented.
• Comfortable managing vendors, creative contributors, executives, and cross‑functional priorities.
• Strong at translating business goals into marketing systems and measurable campaigns.
• Proactive, independent, solutions‑focused, and accountable for results.

QUALIFICATIONS

• 5+ years in marketing, growth marketing, demand generation, digital marketing, revenue operations, or related leadership roles.
• Proven ability to develop and manage marketing strategies that support measurable business growth.
• Strong experience managing projects, campaigns, deadlines, vendors, and cross‑functional priorities.
• Experience managing direct reports, creative contributors, vendors, agencies, or contractors.
• Strong understanding of lead generation, marketing funnels, CRM/lifecycle marketing, email marketing, paid media, SEO, website conversion, and marketing analytics.
• Experience with marketing automation, CRM systems, email platforms, analytics dashboards, and AI‑assisted marketing tools preferred.
• Strong analytical, critical thinking, and problem‑solving skills.
• Excellent communication, leadership, writing, and organizational ability.
• High attention to detail and strong execution standards.
• Ability to operate independently, take ownership, and drive accountability without waiting for direction.
• Experience with event marketing, partner promotions, co‑op marketing, travel, hospitality, luxury services, or relationship‑based sales environments is a bonus.
• Bachelor’s degree or equivalent experience preferred.
• Must be able to meet physical requirements as outlined in the Essential Functions.

• Successful completion of a background check is required.