Marketing Manager

Theobald Software; Seattle (WA); On-site; USD 90,000 - 120,000; Full time

Job summary

Theobald Software, a global SAP integration leader, seeks a Marketing Manager in Seattle to own the US pipeline generation. You will coordinate inbound/outbound campaigns with Sales, manage the US marketing budget, and tailor campaigns for the US market.

You will nurture leads with the sales team, create multi-channel content, and monitor KPIs to optimize strategies. You will also own 10-12 webinars and trade shows yearly, collaborating with partners and aligning with the global marketing team.

Qualifications

• 3+ years of experience in B2B marketing in the enterprise software industry.
• Proven pipeline ownership and campaign management.
• Experience with US-specific lead generation campaigns.
• Experience in partner GTM campaign planning and collaboration.
• Hands-on with marketing automation and CRM tools (HubSpot, Dynamics 365).
• Willingness to travel to events and HQ in Germany.

Responsibilities

• Own US pipeline generation in collaboration with Sales; plan inbound/outbound campaigns and manage the US marketing budget.
• Nurture leads with sales to ensure smooth engagement through the funnel; create content and monitor KPIs to optimize strategies.
• Own events (10-12 webinars per year and trade shows); drive registration, attendance, and post-event follow-up.
• Collaborate with Partner Management on co-marketing campaigns using assets and available funds.
• Align with the EMEA Marketing team and adapt initiatives for the Americas; represent Americas perspective in global marketing.

Skills

B2B marketing

Lead generation

Campaign management

Marketing automation

CRM tools

Tools

HubSpot

Microsoft Dynamics 365

Job description

Theobald Software is a global leader in SAP integration solutions. We take pride in helping over 1,700 organizations around the world to connect their enterprise solutions with business-critical data and processes in their SAP systems.

For our continued growth in the Americas region, we are looking for a Marketing Manager to help increase inbound leads and drive field marketing initiatives.

What we offer:

You will join a dynamic team that values customer focus, innovation, teamwork, work/life balance, individual creativity and responsibility. For the right candidate, this is a career-defining opportunity to work with some of the largest global companies in an international and growing market. We offer a flexible work schedule and a competitive benefits package. Our office is located in downtown Seattle.

What you will be doing:

• Your main focus is owning the US pipeline generation. Together with Sales, you plan the mix of inbound and outbound campaigns and channels that hit the target and manage the US marketing budget against it. You develop and execute campaigns built for the US market — and bring US-specific input into our global campaigns before they launch.
• You will nurture leads in collaboration with the sales team, ensuring smooth customer engagement throughout the sales funnel. Furthermore, you will create content for various communication channels while monitoring and analyzing key performance indicators to optimize strategies.
• You will own our events, including webinars (10-12 per year) and trade shows. You'll shape the topics, drive registration and attendance, and own the follow-up that turns interest into opportunity.
• You'll work with Partner Management on joint GTM campaigns with our strategic partners, using co-marketing assets and available marketing funds to generate partner-sourced pipeline.
• You will ensure alignment with the EMEA Marketing team and adapt initiatives for the Americas market where needed. You'll represent the Americas perspective inside the global marketing team — flagging where regional needs diverge and making sure, they're reflected in what we build centrally.

Who you are:

• 3+ years of experience in B2B marketing, in the enterprise software industry
• D emonstrable pipeline track record. You can take ownership of campaigns, costs, and outcome
• Deep dive experiences with US specific lead generation campaigns
• Understanding of/experience in partner GTM campaign planning and collaboration
• Hands-on with marketing automation and CRM Hubspot & Microsoft Dynamics 365. You build the campaign, not handing it to someone else
• Flexibility to work with global marketing team in different time zones
• Collaboration skills to work within a global team.
• Ability to travel to events and HQ in Germany.