Marketing Manager

Theobald Software GmbH; Seattle (WA); Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid work environment

401K matching

Dental & Medical insurance

Flexible schedule

Paid time off

Job summary

Theobald Software GmbH in Seattle seeks a Marketing Manager to own the US pipeline generation, manage inbound/outbound campaigns, and optimize performance across channels.

You will nurture leads with the sales team, create content for various channels, and analyze KPIs to improve strategy. The role includes responsibility for events, webinars, and regional collaboration with partners and global teams.

Qualifications

• Bachelor’s degree
• 3+ years of experience in B2B marketing, in the enterprise software industry
• A demonstrable pipeline track record.
• Deep dive experiences with US specific lead generation campaigns
• Understanding of/experience in partner GTM campaign planning and collaboration
• Hands‑on fluency with marketing automation and CRM Hubspot & Microsoft Dynamics 365
• Flexibility to work with global marketing team in different time zones
• Collaboration skills to work within a global team
• Ability to travel to events and HQ in Germany

Responsibilities

• Own the US pipeline generation in collaboration with Sales, plan inbound/outbound campaigns and manage the US marketing budget
• Nurture leads with the sales team and manage engagement through the funnel; create content for multiple channels and monitor KPIs
• Own events, webinars (10-12 per year) and trade shows; shape topics, drive registrations and follow-up
• Collaborate with Partner Management on co‑marketing campaigns and utilize assets and funds to generate partner-sourced pipeline
• Align with the EMEA Marketing team and adapt initiatives for the Americas; represent the Americas perspective in the global team

Skills

B2B marketing

Lead generation

HubSpot

Microsoft Dynamics 365

Education

Bachelor’s degree

Job description

Who we are

Theobald Software is a global leader in SAP integration solutions. We take pride in helping over 1,700 organizations around the world to connect their enterprise solutions with business-critical data and processes in their SAP systems.

For our continued growth in the Americas region, we are looking for a Marketing Manager to help increase inbound leads and drive field marketing initiatives.

Discover your entry opportunity

You will join a dynamic team that values customer focus, innovation, teamwork, work/life balance, individual creativity and responsibility. For the right candidate, this is a career-defining opportunity to work with some of the largest global companies in an international and growing market. We offer a flexible work schedule and a competitive benefits package. Our office is located in downtown Seattle.

Your mission - Responsibility starts with you

• Your main focus is owning the US pipeline generation. Together with Sales, you plan the mix of inbound and outbound campaigns and channels that hit the target and manage the US marketing budget against it. You develop and execute campaigns built for the US market and bring US-specific input into our global campaigns before they launch.
• You will nurture leads in collaboration with the sales team, ensuring smooth customer engagement throughout the sales funnel. Furthermore, you will create content for various communication channels while monitoring and analyzing key performance indicators to optimize strategies.
• You will own our events, including webinars (10-12 per year) and trade shows. You'll shape the topics, drive registration and attendance, and own the follow-up that turns interest into opportunity.
• You'll work with Partner Management on joint GTM campaigns with our strategic partners, using co-marketing assets and available marketing funds to generate partner-sourced pipeline.
• You will ensure alignment with the EMEA Marketing team and adapt initiatives for the Americas market where needed. You'll represent the Americas perspective inside the global marketing team - flagging where regional needs diverge and making sure, they're reflected in what we build centrally.

Your profile - Passion Meets Performance

• Bachelor’s degree
• 3+ years of experience in B2B marketing, in the enterprise software industry
• A demonstrable pipeline track record. You can talk through campaigns you ran, what they cost, and what they produced.
• Deep dive experiences with US specific lead generation campaigns
• Understanding of/experience in partner GTM campaign planning and collaboration
• Hands‑on fluency with marketing automation and CRM Hubspot & Microsoft Dynamics 365. You build the campaign yourself; you don't hand it to someone else.
• Flexibility to work with global marketing team in different time zones
• Collaboration skills to work within a global team.
• Ability to travel to events and HQ in Germany

Our offer - Integrity connects us

• Hybrid work environment
• 401K matching
• Dental & Medical insurance
• Flexible schedule
• Paid time off