Marketing Manager

Evlo AI; Seattle (WA); On-site; USD 90,000 - 150,000; Full time

Job summary

Evlo AI in Seattle seeks a results-driven Demand Generation and Digital Marketing Leader to own end-to-end programs, scaling acquisition channels that generate pipeline for technology products.

You will partner with sales, product, and design to plan, launch, and measure multi-channel campaigns across SEO/SEM, paid media, and social, focusing on CAC, LTV, and funnel optimization.

Qualifications

• 4-7 years of digital marketing experience within the B2B or B2C tech sector with a track record of driving pipeline.
• Hands-on expertise with marketing automation platforms, CRM tools, and analytics suites (HubSpot, Salesforce, GA4, Semrush, or Marketo).
• Demonstrated technical proficiency in SEO best practices, paid media bidding strategies, and conversion rate optimization.
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.

Responsibilities

• Plan and execute integrated B2B tech marketing campaigns across Google Ads, LinkedIn Ads, email, and organic search channels
• Own digital campaign analytics, defining KPIs and building attribution reporting based on CAC, LTV, conversion, and pipeline contribution
• Manage the SEO/SEM strategy, conducting keyword research, technical optimizations, and continuous content audits
• Execute A/B testing frameworks across landing pages, ad creative, and email copy to optimize funnel conversion rates
• Partner with product marketing and creative teams to produce high-converting collateral, case studies, and web assets
• Manage the digital marketing budget, optimizing spend allocation across performance channels and vendor relationships

Skills

Digital marketing

B2B/B2C campaigns

Analytics & attribution

A/B testing

Budget management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

Salesforce

GA4

Semrush

Marketo

Job description

About The Role

The role owns demand generation and digital marketing programs end-to-end, scaling acquisition channels that reliably produce pipeline for technology products.

The role owns demand generation and digital marketing programs end-to-end, scaling acquisition channels that reliably produce pipeline for technology products.
The position partners closely with sales, product, and design to plan, launch, and measure multi-channel campaigns across SEO/SEM, paid media, and social.

Key Responsibilities

• Plan and execute integrated B2B tech marketing campaigns across Google Ads, LinkedIn Ads, email, and organic search channels
• Own digital campaign analytics, defining KPIs and building attribution reporting based on CAC, LTV, conversion, and pipeline contribution
• Manage the SEO/SEM strategy, conducting keyword research, technical optimizations, and continuous content audits
• Execute A/B testing frameworks across landing pages, ad creative, and email copy to optimize funnel conversion rates
• Partner with product marketing and creative teams to produce high-converting collateral, case studies, and web assets
• Manage the digital marketing budget, optimizing spend allocation across performance channels and vendor relationships

What We Are Looking For

• 4-7 years of digital marketing experience within the B2B or B2C tech sector with a track record of driving pipeline
• Hands-on expertise with marketing automation platforms, CRM tools, and analytics suites (HubSpot, Salesforce, GA4, Semrush, or Marketo)
• Demonstrated technical proficiency in SEO best practices, paid media bidding strategies, and conversion rate optimization
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
• Bonus: Experience marketing developer tools, SaaS infrastructure, or complex enterprise software solutions