Marketing Manager

Framework; San Jose (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health, dental, vision

401(k) with employer matching

Generous PTO and holidays

Casual, collaborative culture

Job summary

Framework, a world-leading healthcare technology company, is seeking a Brand and Content Marketing Manager to lead a creative team in developing and executing content programs aligned with company goals. The role focuses on branding, product launches, and demand generation from the San Jose, CA headquarters.

The candidate will craft compelling messaging, manage a broad range of content assets, and partner with marketing, sales, product, and support teams to drive awareness and growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in brand and content marketing, preferably in healthcare/edtech.
• Strong writing, editing, and communication skills.
• Experience with content management systems and multi-channel content creation.

Responsibilities

• Design and execute comprehensive content strategies and campaigns to increase product awareness and generate demand.
• Develop core messaging for brand, products, and value propositions across audiences.
• Lead product launch campaigns with compelling messaging and promotional materials.
• Create media ready content: ads, brochures, white papers, blogs, infographics, videos, emails.
• Write video scripts and collaborate with production teams for video content.
• Oversee webinars: speakers, topics, sessions.
• Maintain and update website content and assist with new features.
• Support media outreach and relationships with local outlets.
• Analyze content performance via KPIs and provide optimization recommendations.
• Collaborate with lead generation, events, sales, and product teams for cohesive messaging.
• Mentor and develop a high-performing content team.

Skills

Brand & content marketing

Writing

Editing

Communication

CMS

Social media

Email marketing

HTML/CSS/WordPress

Education

Bachelor’s degree in Marketing/Communications/Business/Medical Science

Tools

WordPress

HTML/CSS

Job description

Our client is a world-leading healthcare technology company offering 3D medical imaging software and hardware for diagnosis, treatment planning, customized surgical devices, and anatomy education across the dental and medical industries.

About the Role

We're seeking a dynamic and experienced Brand and Content Marketing Manager to join our client's Marketing team. In this role, you'll lead a creative team to strategize, develop, execute, and optimize comprehensive content marketing programs — including content campaigns, product launches, and branding initiatives that align with company goals and enhance brand visibility.

This is an on-site position based at our client's headquarters in San Jose, CA.

What You'll Do

• Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand, and drive lead generation
• Develop, maintain, and refine core messaging for the company's brand, products, and value propositions, ensuring content resonates with various audience segments
• Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional materials such as press releases, videos, social media posts, and email campaigns
• Serve as the primary resource for developing a wide range of content, including ads, company collateral, brochures, white papers, blog posts, infographics, and product launch materials
• Write engaging video scripts and collaborate with the production team to create high-quality video content
• Oversee webinar programs, including selecting speakers, reviewing content and topics, and hosting sessions
• Create, maintain, and update website content, and support the development of new website features as needed
• Assist in creating media lists, conducting outreach for new product launches, and maintaining relationships with local news outlets
• Track and analyze content marketing performance using metrics and KPIs, providing insights and recommendations for optimization
• Partner closely with lead generation, events, sales, product development, and customer support teams to ensure cohesive, integrated messaging
• Lead, mentor, and develop a high-performing content team

What You'll Bring

• Bachelor's degree in Marketing, Communications, Business, Medical Science, or a related field preferred
• 5+ years of experience in brand and content marketing, preferably in healthcare or education technology
• Strong writing, editing, and communication skills
• Ability to create compelling content for diverse audiences
• Proven experience with content management systems
• Knowledge of social media and email marketing
• Creative thinking and strong project management skills
• Experience with design and web tools such as HTML, CSS, and WordPress

Physical Requirements

• Ability to safely and successfully perform essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards
• Repetitive motion: substantial movements of the wrists, hands, and/or fingers; sitting, standing, bending, and reaching
• Must be able to lift and carry up to 15 lbs.
• Must be able to talk, listen, and speak clearly on the phone

What's Offered

• Health, dental, and vision coverage for you and your family
• 401(k) with employer matching
• Generous PTO and paid holidays
• Casual, collaborative, and inclusive work culture

Equal Employment Opportunity employer. No H1B sponsorship available at this time. Local candidates preferred.