Marketing Manager

Campfire Software, Inc.; San Francisco (CA); On-site; USD 157,000 - 237,000; Full time

Job summary

Campfire Software is seeking a Marketing Manager to enhance its accounting platform's visibility. This role focuses on content creation across multiple channels and supports diverse marketing initiatives. Candidates should bring strong B2B SaaS marketing experience and the flexibility to adapt strategies in a dynamic environment.

Benefits

Autonomy in job role

Supportive team environment

Qualifications

• 3–5+ years in a B2B SaaS marketing role, ideally at a startup or scale-up.
• Experience marketing to finance and accounting personas.
• Strong writer and storyteller with clarity and narrative skills.

Responsibilities

• Own Campfire’s LinkedIn voice and content strategy.
• Plan and execute full-funnel GTM initiatives.
• Analyze campaign performance and optimize accordingly.

Skills

B2B SaaS Marketing

Content Creation

SEO

Campaign Management

Storytelling

Marketing Operations

Tools

HubSpot

Google Analytics 4

LinkedIn Ads

Job description

Direct message the job poster from Campfire

Building the Future of Accounting @ Campfire

Campfire is a next-gen core accounting platform that helps modern mid-market finance teams close fast, and scale faster. We replace outdated legacy ERPs and manual accounting processes with automation-driven solutions that simplify and accelerate finance workflows. With Campfire, finance teams gain clarity, control, and strategic visibility — fast.

We’re looking for a Marketing Manager who thrives in fast-paced, zero-to-one environments. This is a content-focused role (LinkedIn, blogs, webinars, email), but it also requires the flexibility to support broader GTM initiatives like SEO, events, partnerships, and paid campaigns based on evolving business needs.

This role reports directly into the Head of Growth. Please note that this role is based in San Francisco, CA and will be working alongside our team 5 days/week in office. Do not apply if you are not able to meet this requirement.

What You'll Do

• Own Campfire’s LinkedIn voice—both for the brand and supporting leadership content (including our founder, John Glasgow).
• Plan, write, and publish compelling blog posts, founder stories, customer use cases, and thought leadership.
• Coordinate and produce webinars, video content, and newsletter campaigns.
• Build systems and calendars to scale content with consistency and speed.

2. Own Full-Funnel GTM Initiatives

• Manage and optimize SEO, paid search/social, and retargeting campaigns.
• Support product launches, sales enablement materials, and partner marketing.
• Plan and execute in-person and virtual events to drive pipeline and awareness.
• Analyze campaign performance and optimize based on what’s working.

About You

• 3–5+ years in a B2B SaaS marketing role, ideally at a startup or scale-up.
• Experience marketing to finance and accounting personas (CFO, Head of Finance, Controller)
• Strong writer and storyteller with an eye for voice, clarity, and narrative.
• Strategic thinker who’s comfortable rolling up sleeves and executing fast.
• Solid understanding of marketing ops and growth tools (HubSpot, GA4, LinkedIn Ads, etc.).
• Bonus: Familiarity with HubSpot

We also welcome candidates from non-traditional marketing backgrounds—whether you've built an audience on LinkedIn, written deeply on Substack, or grown communities around finance content. If you're hardworking, interested in creating thoughtful content, and have a strong understanding of the finance/accounting persona, we'd love to hear from you.

Why Campfire

• Be an early part of a category-defining company changing how modern finance teams operate.
• Get autonomy, high trust, and the chance to move fast and grow quickly.
• Work with a sharp, kind team that values quality and clarity in everything we do - and has fun doing it!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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