Trade Marketing Manager

Botrista; San Francisco (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading company in beverage innovation is seeking a Marketing Manager to drive growth and enhance market presence. This contract position requires extensive marketing leadership experience, ability to manage projects, and implement effective marketing strategies. Join a vibrant team dedicated to transforming beverage culture with cutting-edge technology, in a beautiful new SF office.

Benefits

Beautiful new SF office with outdoor rooftop workspace

Free beverages with our BotristaPro, snacks, and bi-weekly lunches

Qualifications

• 10-15 years of progressive marketing leadership experience.
• Proven success in driving business growth through innovative marketing strategies.
• Experience in the food service, beverage, or consumer goods industry.

Responsibilities

• Execute key marketing projects as defined by leadership.
• Develop design playbooks and ensure consistency across projects.
• Implement B2C marketing strategies and monitor performance.

Skills

Communication

Leadership

Project Management

Marketing Strategy

Education

Master's degree in Marketing, Business Administration, or related field

Job description

At Botrista, we are transforming beverage culture with intuitive drink-making technology guided by Nature herself. By allowing restaurants to easily expand menus without added complexity, we’re driving incremental growth with the push of a button.

Awarded as one of the Best California Startups in 2023, our beverage solution has created a new industry category, universally applicable to any cuisine, demographic, and business. Our machines are being rapidly deployed around the country for customers to experience & enjoy.

We deliver a world of flavors at your fingertips by sourcing top-tier ingredients from around the globe. Thanks to valuable data collected through our integrated CloudBar system, we easily guide our partners through their drink menu innovation.

Each drink is crafted by nature, and perfected by innovation - we’d love to have you be a part of it.

Position Summary:

In this role, the Contractor will function as the Marketing Manager, working cross-functionally with commercial, sales, digital, and product teams to deliver growth-driven campaigns, enhance customer loyalty, and expand the Company’s market presence. The Contractor will oversee the execution of marketing initiatives across defined deliverables, bringing strategic oversight, operational excellence, and a collaborative approach to every phase of the project.This role is initially a 3 month contract position with the potential to convert to full-time employment.

Responsibilities:

Project Management & Execution

• Execute and deliver key marketing projects as defined by the CEO and Commercial Planning & Strategy across each region and vertical.
• Implement comprehensive project plans that support contracted deliverables within established timelines.
• Coordinate with cross-functional teams to ensure alignment of project goals with business objectives.
• Maintain consistent brand standards throughout project execution while addressing specific customer needs by vertical.

Design & Standards Development

• Develop the formalized design playbook and standards for client menu and GTM strategy.
• Create standardized modular marketing kits with logo, tagline, and visual elements tailored to verticals (hospital café, B&I, QSR).
• Ensure visual and messaging consistency across all project deliverables.
• Adapt and implement brand guidelines specific to each project requirement.

B2C Marketing Implementation

• Execute B2C marketing strategies for white-label and specific brands across social media, website, and lead generation channels.
• Implement brand positioning strategies as defined by senior leadership.
• Coordinate strategic partnerships and marketing collaborations to expand Botrista's reach within defined parameters.
• Monitor performance of B2C initiatives and adjust execution based on data insights.

Performance Tracking & Reporting

• Develop and maintain monthly marketing performance reports across external agencies and internal initiatives.
• Create and implement KPI tracking systems to measure the effectiveness of assigned projects.
• Prepare weekly status reports on ongoing key initiatives for senior leadership review.
• Provide data-driven insights to optimize current and future project execution.

Resource Management

• Manage project budgets in line with allocated resources, ensuring efficient utilization and ROI.
• Coordinate with external marketing agencies and partners to deliver on project objectives.
• Ensure all project deliverables comply with marketing regulations, brand guidelines, and company policies.
• Maintain project documentation and knowledge management for future reference and scalability.

Minimum Qualifications:

• Master's degree in Marketing, Business Administration, or a related field
• 10-15 years of progressive marketing leadership experience
• Proven success in driving business growth through innovative marketing strategies
• Experience in the food service, beverage, or consumer goods industry
• Knowledge of emerging marketing technologies and approaches
• Excellent communication and presentation skills

Salary Range:

• The base salary range is $80.00 to $100.00 per hour, depending on experience and qualifications.

• Beautiful new SF office with outdoor rooftop workspace

• Free beverages with our BotristaPro, snacks, and bi-weekly lunches