Marketing Manager

EasyPak, LLC; Reading, Northern (Berks County, KY); Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K with employer match

Job summary

Easypak in Reading, PA is seeking a Marketing Manager to lead our marketing strategy and initiatives across digital channels, events, and campaigns.

You will own marketing plans, develop customer insights, and collaborate with Sales to grow pipeline. A bachelor’s in Marketing or related field and 3+ years in marketing are required; the role includes cross-functional teamwork and travel.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years in a Marketing Generalist or Marketing Manager role.
• Experience in packaging industry or related field preferred.

Responsibilities

• Develop and own Easypak's annual marketing strategy.
• Create marketing plans aligned with company growth objectives.
• Build and maintain customer personas across target market segments.
• Identify new market opportunities and emerging trends.
• Conduct ongoing competitive analysis and recommend strategic actions.
• Define and monitor marketing KPIs and ROI metrics.
• Own inbound and outbound lead generation initiatives.
• Develop campaigns that produce measurable sales opportunities.

Skills

Marketing generalist

Marketing management

Lead generation

Digital marketing

Education

Bachelor's degree in Marketing / Business Administration

Tools

Power BI

CRM

ERP

Job description

Job DetailsPosition Type: Full TimeJob Shift: Office HoursJob Category: MarketingJoin the Easypak Team as a Marketing Manager at Our Reading, PA Facility!

Are you ready to take on a dynamic role that’s both challenging and rewarding? Easypak, a global leader in thermoformed packaging solutions, is on the hunt for a top-tier Marketing Manager to join our fast-paced team at our Reading, PA facility. We’re a world-class company, and we’re looking for world-class talent—people who aren’t afraid to roll up their sleeves, get their hands dirty, and contribute to our mission of delivering high-performing packaging solutions across various industries.

About Easypak: Easypak provides dependable, high-performing plastic packaging solutions used in food, consumer goods, medical, and industrial applications worldwide. With a focus on innovation and customer satisfaction, we strive to set the benchmark in the packaging industry. Visit us at www.easypak.com to learn more about what we do and how we do it.

Why Work with Us? At Easypak, we don’t just work—we dream big, get stuff done, and have fun while doing it. We’re looking for candidates who thrive in a fast-paced environment, who are eager to take on challenges, and who are dedicated to building and maintaining superior customer relationships. If you have a can-do attitude, a passion for getting things right the first time, and a desire to be an essential part of everyday life, then we want you on our team.

Your Role as a Marketing Manager

The Marketing Manager will act strategically as the voice of the market within Easypak, developing customer insights, identifying growth opportunities, supporting sales strategy, managing lead generation programs, and driving execution across all marketing channels.

The ideal candidate is a self-starter operating independently, utilizing data to make decisions, proactively identifying opportunities, and can translate market intelligence into measurable business outcomes without requiring constant direction from senior leadership.

Your responsibilities will include:

• Develop and own Easypak’s annual marketing strategy
• Create marketing plans aligned with overall company growth objectives.
• Build and maintain customer personas across target market segments.
• Identify new market opportunities and emerging trends.
• Conduct ongoing competitive analysis and recommend strategic actions.
• Define and monitor marketing KPIs and ROI metrics.

Lead Generation and Revenue Growth:

• Own inbound and outbound lead generation initiatives.
• Develop campaigns that produce measurable sales opportunities.
• Partner closely with the Sales Team to improve pipeline development.
• Establish campaign performance metrics and continuously optimize results.
• Manage industry databases, prospect lists, and digital lead generation programs.
• Build marketing programs around key growth markets for Easypak

Product Commercialization Support:

• Partner with Product Management and NPD to successfully launch new products.
• Develop commercialization plans for all major product launches.
• Coordinate:
  • Product messaging
  • Product positioning
  • Product launch materials
  • Customer communications
• Create sales enablement tools that improve selling effectiveness.

Digital Marketing & Brand Management:

• Own Easypak's digital presence.
• Website development and strategy
• SEO initiatives
• Social media content
• E-mail marketing campaigns
• Thought leadership content
• Ensure consistency with Easypak brand standards.
• Maintain brand messaging across all customer touchpoints.

Marketing Analytics

• Utilize CRM, ERP, Power BI, and digital analytics tools to measure performance.
• Develop monthly marketing dashboards.
• Track: Lead generation, Conversion rates, Campaign ROI, Website engagement, Sales funnel effectiveness
• Present performance recommendations to executive leadership.

Trade Shows & Industry Engagement

• Collaborate with Sr. Director of Product Management and VP of Sales to develop annual trade show strategy.
• Manage event planning and execution.
• Measure ROI of all exhibitions.
• Coordinate pre-show and post-show campaigns.
• Identify speaking opportunities and industry partnerships that elevate the Easypak brand.

Other Key Responsibilities:

• Working with cross-functional teams in the Commercial Division, Supply Chain, Manufacturing, HR and financial teams to help develop the core messaging in all departments.
• 20% Travel expectation to visit plants, trade shows, customer visits and team meetings.
• Base expectation work schedule of Monday-Friday 8AM – 5PM.
• Other duties may be assigned

What We’re Looking For:

• Education: Bachelor’s degree of Marketing, Business Administration, or related experience. A relevant master’s degree is a plus.
• Experience:
  • 3+ years in a Marketing Generalist or Marketing role required.
  • Proven experience as a Marketing Manager or similar role in packaging industry or related field.

Why You’ll Love Working Here:

• Get Your Hands Dirty: You’ll be in the thick of it, making a tangible impact every day.
• Be Part of Something Big: The world is waiting for the solutions we create, and you’ll be an essential part of that mission.
• Comprehensive Benefits: We offer medical, dental, vision, life insurance, 401K with an employer match, and more!

Easypak is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and providing equal employment opportunities regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Qualifications