Marketing Manager

Two Ladders; Evansville (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical/Dental/Vision plans

Flexible PTO

Holidays

Job summary

Amcor is seeking a Marketing Manager to develop and execute growth strategies for packaging products and markets. You will analyze market needs, shape winning value propositions, and drive promotional programs through trade shows and external promotions.

You will collaborate with commercial, product development, and innovation teams to inform R&D and ensure marketing discipline. A strong emphasis on market dynamics and customer penetration will define success.

Qualifications

• Bachelor’s degree in business administration or related field.
• 5+ years of packaging industry experience.
• Comfort with product innovation, marketing strategies, marketing tactics and competitive research.
• Proficient in Word, Excel and PowerPoint; knowledge of market research tools and marketing suites preferred.
• Ability to work across the organization and manage multiple tasks with strong organizational skills.

Responsibilities

• Develop and manage growth strategy for assigned packaging products/markets.
• Define the opportunity in the market, including customer makeup and opportunity sizing.
• Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials.
• Inform organization how to win in the assigned market, including product needs and value proposition.
• Collaborate with Sales, Service, Operations, and R&D to develop market-based strategies and capacity plans.
• Lead marketing value proposition development and align brand communications with Amcor standards.

Skills

Growth strategy

Cross-functional collaboration

Marketing strategies

Marketing tactics

Competitive research

Synthesis of information

Organizational skills

Education

Bachelor’s degree in business administration or related field

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Market research tools (Euromonitor, Circana, Mintel)

Marketing suites (Hubspot, HootSuite, Adobe CS)

Job description

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Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world.

At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It’s our core value and integral to how we do business.

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win – adapting quickly in an everchanging world – and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.

The Marketing Manager develops and executes the strategy for assigned products and markets to drive profitable growth for the organization. This role will develop a full understanding of the market needs in the packaging segments and develop the winning value propositions. The Marketing Manager will be responsible for understanding current and future trends for innovation to ensure ongoing marketplace advantage. The Marketing Manager will develop and execute both strategic and tactical marketing programs to deliver growth targets based on market dynamics, such as customer penetration, and developing short and long-term plans to deliver on these targets. Responsible for position and promotion of market solutions within industry through trade shows, trade associations and other external promotions. This individual will work as part of the RPSNA marketing team, collaborating with commercial, product line, product development and innovation teammates to inform, develop and execute marketing programs and plans.

Primary Responsibilities:

• Develop and manage execution of growth strategy for assigned packaging products / markets
• Define the opportunity in the market, including customer makeup and opportunity sizing
• Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials
• Inform organization how to win in the assigned market, including definitions around product needs, value prop and geographic & specific end-market definitions
• Support commercial teams in all aspects of business development strategy for new and emerging technologies or products
• Collaboratively guide product marketing management
• Work with Product Line Management teams on long-term capacity and technology platform needs, market requirements, etc.
• Collaborate across functions to develop right-to-win spaces
• Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristics
• Guide marketing strategies and plans
• Define leading marketing prospects, growth categories and emerging brands
• Leverage internal resources to ensure demand generation driven market projects.
• Collaborative engagement of customers with the Sales team and project the differentiated value proposition developed for the market
• Collaboratively develop customer-specific selling collateral
• Collaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development
• Inform market-based innovation pipeline development
• Develop product innovation trends based on marketplace and competitive analysis
• Collaboratively partner with Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipeline
• Support and inform R&D resources and innovation project prioritization with R&D team to achieve short and long-term goals.
• Capability building and specific deliverables
• Closely monitor and understand consumer, retail and customer landscape to identify trends in each of these components
• Understand Global Amcor capabilities and global trends
• Leads communication of key trends after translating trends into market needs which can be delivered through flexible and rigid, polymer-based packaging
• Monitor and summarize ongoing strategic moves of main competitors
• Develop and lead marketing value proposition development
• Align and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiation
• Development of internal and external product and brand communications
• Articulation of value propositions relevant to targeted customers
• Adherence to and management of brand standards as they apply to external and internal communications

Qualifications:

• Bachelor’s degree in business administration or related field
• 5+ years of packaging industry experience in preferred
• Comfort and experience with product innovation, marketing strategies, marketing tactics and competitive research
• Proficient in Microsoft Word, Excel and PowerPoint; working knowledge of market research tools (e.g. Euromonitor, Circana, Mintel, etc.) and marketing suites (e.g. Hubspot, HootSuite, Adobe CS, etc.) preferred
• Ability to work effectively across an organization, including direct and indirect reporting lines
• Ability to synthesize and communicate information from multiple sources to deliver concrete recommendations and plans
• Strong organizational skills and proven ability to manage multiple tasks and project simultaneously

We expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when:

• Our people are engaged and developing as part of a high-performing Amcor team
• Our customers grow and prosper from Amcor’s quality, service, and innovation
• Our investors benefit from Amcor’s consistent growth and superior returns
• The environment is better off because of Amcor’s leadership and products

Equal Opportunity Employer/Minorities/Females/Disabled/Veterans/Sexual Orientation/Gender Identity

Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you would like more information about your EEO rights as an applicant under the law, please click on "Know Your Rights: Workplace Discrimination is Illegal" Poster . If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.

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When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:

• Medical, dental and vision plans
• Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
• Company-paid holidays starting at 8 days per year and may vary by location
• Wellbeing program & Employee Assistance Program
• Health Savings Account/Flexible Spending Account
• Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
• Retirement Savings Plan with company match
• Tuition Reimbursement (dependent upon approval)
• Discretionary annual bonus program (initial eligibility dependent upon hire date)