Marketing Manager

Elratonmediaworks; Raton (NM); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan with matching contributions

Paid time off and holidays

Job summary

Ted Turner Reserves is seeking a Marketing Manager to develop and execute brand strategies. This role, located in Raton, NM, allows remote work and requires a passionate leader focused on enhancing guest experiences.

The ideal candidate possesses strong marketing skills, creativity, and the ability to thrive in a fast-paced environment. Responsibilities include managing campaigns and creating content across various platforms. A thorough understanding of hospitality branding and excellent organizational skills are essential.

Qualifications

• Minimum of 3 years of experience in marketing, preferably within a resort setting.
• Ability to work flexible hours, including weekends and holidays.
• Experience with brand promotion and marketing for experiential brands.

Responsibilities

• Execute brand standards and marketing strategies for Ted Turner Reserves.
• Create content for various marketing channels, ensuring brand consistency.
• Manage email campaigns and social media interactions.

Skills

Organizational skills

Attention to detail

Flexibility

Proficiency in Property Management Systems

Knowledge of Adobe Creative Cloud

Marketing experience

Education

Bachelor’s degree in Hospitality Management or a related field

Tools

Microsoft Office Suite

Adobe Creative Cloud

Job description

Employer: Turner Enterprises Management, LLC

Location: Raton, NM / Remote

Are you an experienced leader who’s passionate about nature, adventure and creating unforgettable experiences for guests? Have you dreamed of working for a world-class hospitality brand which boasts some of North America’s largest, privately-owned landscapes?

At Ted Turner Reserves, we connect people with nature by providing one-of-a-kind outdoor experiences in luxury settings, and we’re looking for a passionate, energetic individual to be a part of our growing team.

ABOUT THE POSITION

While reporting to the Vice President of Sales & Marketing of Ted Turner Reserves, the Marketing Manager will be responsible for executing brand standards and marketing strategies to help grow the brand awareness of Ted Turner Reserves by increasing the number of people we are able to connect with nature while visiting our properties.

RESPONSIBILITIES

• Learning and understanding the voice and tone of the Ted Turner Reserves brand, who our target market is, and speaking to them in a voice that is accurately represented.
• Creating content for use in website, email, social, print and other marketing campaigns, ensuring design and copy are on brand.
• Managing email campaigns in accordance with Staycycle / Lifecycle schedule and property/brand need while ensuring best practices are upheld.
• Overseeing social media management, including posting/message strategy, content creation, brand representation and community management.
• Reviewing the effectiveness of campaigns created and deployed and using this review to inform/improve future project.
• Assisting colleagues in the creation of specialized marketing pieces by collaboratively understanding the need, recommending best medium of communication and overseeing / tactically engaging in its development.
• Actively participating in the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
• Adherence to annual budgets and oversight of monthly expenses to ensure accurate forecasting aligned with projected revenues; working with team to reconcile expenses monthly.
• Staying informed on industry trends and marketing best practices.
• Assisting with internal communications to ensure leadership and their teams are informed about marketing objectives and promotions.
• Serving as strategic advisor to junior-level team members.
• Additional duties as assigned.

YOUR QUALIFICATIONS

• Excellent organizational skills and attention to detail.
• Ability to thrive in fast-paced / startup environment.
• Proficiency in Property Management Systems, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), and Adobe Creative Cloud (Photoshop, InDesign, etc.).
• Minimum of 3 years of experience in marketing, preferably within a resort setting, with knowledge of how to promote/market an experiential brand.
• Ability to work flexible hours, including weekends and holidays.
• This position requires operation of vehicles, and you’ll need to possess a valid driver’s license or be able to obtain one within 30 days of employment. Your driving record will need to meet the standards and requirements of the Company and the Company’s insurance provider.
• You’ll need to present documentation establishing both identity and employment authorization within three days of hire pursuant to federal law.

PREFERRED QUALIFICATIONS

• High School diploma or General Education Degree (GED).
• Bachelor’s degree in Hospitality Management or a related field.

YOUR QUALITIES

• You’re alert, friendly and eager to assist guests politely and promptly.
• You demonstrate care and compassion for team members, putting the needs of the team before your own.
• You’re self-directed, energetic, and motivated with multi-tasking capabilities.
• You’re creative, adaptive and willing to work with existing core resort philosophy and style.
• You demonstrate clean work habits and attention to detail.
• You conduct yourself in a professional manner in and out of the work setting.

EMPLOYEE BENEFITS & PERKS

The Company offers full time employees an elite benefits package, including medical dental and vision insurance, basic life insurance, short term disability, 401(k) plan with matching contributions, paid time off and paid holidays.

ACCOMMODATIONS

This position will require you to live off the Reserve properties, but travel to and from them is expected 5 to 10 times per year.

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

• Stand; sit; walk; move hands and fingers; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
• Lift and/or move up to 50 pounds.
• Outside of travel, the work environment is typical of an office setting with use of computers and phones. You will occasionally be exposed to outside weather conditions including extreme cold and extreme heat. The noise level in the work environment is usually low.

The physical demands described above are representative of those that must be met to successfully perform the essential functions of this job, and the work environment characteristics are representative of those you may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Accommodation inquiries must be made to the Company’s Human Resources Department for consideration.

Turner Enterprises Management, LLC is an Equal Opportunity Employer and a Smoke Free/Drug-Free Workplace.