Healthcare B2B Events Marketing Manager

Informa Group; Orlando (FL); Sur place; USD 73 000 - 85 000; Plein temps

Avantages offerts par ce poste

401k match

Health insurance

Volunteer time off

On-site events

Résumé du poste

Informa Group is seeking a results-driven Marketing Manager to lead comprehensive campaigns for WHX Miami and CPHI Americas in Orlando, FL. You will drive exhibitor recruitment, attendee registrations, and brand awareness across the US and LATAM, coordinating digital, print, and on-site activations to support revenue growth.

The role requires 5-7 years in B2B events marketing, with strong analytics, CRM, and automation skills. On-site presence at WHX Miami and CPHI Americas is required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5-7 years of marketing experience, preferably in B2B events, tradeshows, or healthcare/pharma.
• Proven track record of multi-channel marketing campaigns with ROI.
• Experience managing budgets and achieving revenue targets.

Responsabilités

• Develop and execute annual marketing plans for WHX Miami and CPHI Americas.
• Lead digital marketing efforts: SEO/SEM, website management, emails, social media.
• Create content strategies and campaigns for exhibitors and attendees.
• Coordinate with sales, programming, and operations to ensure on-site success.

Connaissances

Digital marketing

CRM Salesforce

Marketing automation

SEO/SEM

Email marketing

Social media

Content strategy

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

Google Analytics

Google Ads

LinkedIn Campaign Manager

HubSpot

Eloqua

Adobe Creative Suite

Description du poste

Informa Group is seeking a results-driven Marketing Manager to lead comprehensive campaigns for WHX Miami and CPHI Americas in Orlando, FL. You will drive exhibitor recruitment, attendee registrations, and brand awareness across the US and LATAM, coordinating digital, print, and on-site activations to support revenue growth.

The role requires 5-7 years in B2B events marketing, with strong analytics, CRM, and automation skills. On-site presence at WHX Miami and CPHI Americas is required.