Creative Strategy & Design Lead

WS Audiology USA; Northern (KY); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Comprehensive Benefits Package

Paid Holidays & PTO Policy

401k Matching Program

Tuition Reimbursement

Hearing Aid Discount Program

Service Days & DEI Initiatives

Job summary

WS Audiology USA is seeking a Senior Design Lead to drive creative concepts for our retail marketing campaigns. You will ensure brand standards, translate strategies into visual storytelling, and guide cross-functional teams to deliver compelling assets across channels.

In this role, you will mentor junior designers, streamline creative workflows, and evolve the US retail brand. A strong portfolio in digital, print, and experiential design plus expert Adobe CC skills are essential.

Qualifications

• Bachelor's degree in a design-related field.
• 6-8+ years professional design experience.
• Strong portfolio across digital, print, and experiential design.
• Advanced proficiency in Adobe Creative Cloud.
• Excellent communication and stakeholder management skills.
• UX/UI Experience and ecommerce design principles.
• Experience creating ads and LPs for Social, AI, display, or other lead-gen platforms.
• Static and Video experience.

Responsibilities

• Lead development and execution of creative concepts across retail marketing campaigns.
• Maintain and elevate brand standards across consumer-facing materials.
• Translate marketing strategies into compelling visual storytelling for internal and external audiences.
• Champion creative excellence and consistency across channels.
• Collaborate with marketing teams and stakeholders; manage vendors and partners.
• Mentor junior designers and freelancers; improve workflows and asset management processes.

Skills

UX/UI design

Stakeholder management

Communication

Video and motion graphics

Lead-gen design

Social media ads

Print and digital design

Education

Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or related field

Tools

Adobe Creative Cloud

Figma

Job description

WSA is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Part of WSA, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Creative Leadership

  - Lead development and execution of creative concepts across retail marketing campaigns that will engage clients and support business objectives.

  - Maintain and elevate brand standards across consumer-facing materials.

  - Translate marketing strategies into compelling visual storytelling both internally to employees and externally to patients.

  - Champion creative excellence and consistency across channels.

• Retail & Consumer Marketing

  - Design in-store signage, POS materials, direct mail, and promotional campaigns both internally and externally.

  - Develop performance focused assets for web, email, social media, paid media, and display advertising.

  - Support clinic openings, events, seasonal programs, and client acquisition initiatives.

• Brand Stewardship

  - Manage design systems, templates, and creative toolkits.

  - Review deliverables for quality and brand alignment.

  - Identify opportunities to strengthen visual identity.

  - Oversee the creative approval and tracking process.

• Collaboration

  - Partner with marketing teams and stakeholders to align creative priorities with business goals, marketing plans, and growth initiatives.

  - Manage vendors, photographers, agencies, and print partners.

  - Present concepts and recommendations for leadership.

• Mentorship & Process Improvement

  - Guide junior designers and freelancers.

  - Improve creative workflows and asset management processes.

  - Ability to evolve the WSA US Retail brand Mentorship & Process Improvement

  - Guide junior designers and freelancers.

  - Improve creative workflows and asset management processes.

  - Ability to evolve the WSA US Retail brand

REQUIREMENTS:

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or related field.

• 6-8+ years of professional design experience.

• Strong portfolio across digital, print, and experiential design.

• Advanced proficiency in Adobe Creative Cloud.

• Excellent communication and stakeholder management skills.

• UX/UI Experience and ecommerce design principles

• Experience creating ads and LPs for Social, AI, display, or other lead-gen platforms.

• Static and Video experience

Preferred

• Retail, healthcare, or multi-location brand experience.

• Experience with Figma, photography, video, or motion graphics.

• Experience with creating campaign materials for senior target groups is a plus.

LIFESTYLE & BENEFITS:

• Comprehensive Benefits Package

• Paid Holidays & PTO Policy

• 401k Matching Program

• Tuition Reimbursement

• Employee, Family & Friends Hearing Aid Discount Program

• Service Days & Diversity, Equity & Inclusion Initiatives

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.