Creative Strategy & Design Lead

WSAudiology Americas; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive Benefits

Paid Holidays

401k Matching

Tuition Reimbursement

Hearing Aid Discount

Diversity & Inclusion initiatives

Job summary

WSAudiology Americas seeks a senior Creative Lead Designer to steer the development of creative concepts across retail marketing campaigns and strengthen brand standards across all materials. You will translate marketing strategies into compelling visual storytelling for patients and staff, driving excellence in every channel.

You will lead design for in-store signage, web assets, and campaigns, collaborate with cross-functional teams, and mentor junior designers and freelancers while improving

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or related field.
• 6-8+ years of professional design experience.
• Strong portfolio across digital, print, and experiential design.
• Advanced proficiency in Adobe Creative Cloud.
• Excellent communication and stakeholder management skills.
• UX/UI experience and ecommerce design principles.
• Experience creating ads and LPs for Social, AI, display, or other lead-gen platforms.
• Static and Video experience.

Responsibilities

• Lead development and execution of creative concepts across retail marketing campaigns.
• Maintain and elevate brand standards across consumer-facing materials.
• Translate marketing strategies into compelling visual storytelling for employees and patients.
• Champion creative excellence and consistency across channels.
• Design in-store signage, POS materials, direct mail, and promotional campaigns.
• Develop assets for web, email, social media, paid media, and display ads.
• Support clinic openings, events, and client acquisition initiatives.
• Partner with marketing teams to align priorities with goals.
• Manage vendors, photographers, agencies, and print partners.
• Present concepts and recommendations for leadership.
• Guide junior designers and freelancers; improve workflows and asset management.

Skills

UX/UI experience

Strong portfolio

Communication

Ad creation for Social/AI/Display

Static and Video design

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Creative Cloud

Figma

Job description

WSA is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Part of WSA, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Creative Leadership

  - Lead development and execution of creative concepts across retail marketing campaigns that will engage clients and support business objectives.

  - Maintain and elevate brand standards across consumer-facing materials.

  - Translate marketing strategies into compelling visual storytelling both internally to employees and externally to patients.

  - Champion creative excellence and consistency across channels.

• Retail & Consumer Marketing

  - Design in-store signage, POS materials, direct mail, and promotional campaigns both internally and externally.

  - Develop performance focused assets for web, email, social media, paid media, and display advertising.

  - Support clinic openings, events, seasonal programs, and client acquisition initiatives.

• Brand Stewardship

  - Manage design systems, templates, and creative toolkits.

  - Review deliverables for quality and brand alignment.

  - Identify opportunities to strengthen visual identity.

  - Oversee the creative approval and tracking process.

• Collaboration

  - Partner with marketing teams and stakeholders to align creative priorities with business goals, marketing plans, and growth initiatives.

  - Manage vendors, photographers, agencies, and print partners.

  - Present concepts and recommendations for leadership.

• Mentorship & Process Improvement

  - Guide junior designers and freelancers.

  - Improve creative workflows and asset management processes.

  - Ability to evolve the WSA US Retail brand Mentorship & Process Improvement

  - Guide junior designers and freelancers.

  - Improve creative workflows and asset management processes.

  - Ability to evolve the WSA US Retail brand

REQUIREMENTS:

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or related field.

• 6-8+ years of professional design experience.

• Strong portfolio across digital, print, and experiential design.

• Advanced proficiency in Adobe Creative Cloud.

• Excellent communication and stakeholder management skills.

• UX/UI Experience and ecommerce design principles

• Experience creating ads and LPs for Social, AI, display, or other lead-gen platforms.

• Static and Video experience

Preferred

• Retail, healthcare, or multi-location brand experience.

• Experience with Figma, photography, video, or motion graphics.

• Experience with creating campaign materials for senior target groups is a plus.

LIFESTYLE & BENEFITS:

• Comprehensive Benefits Package

• Paid Holidays & PTO Policy

• 401k Matching Program

• Tuition Reimbursement

• Employee, Family & Friends Hearing Aid Discount Program

• Service Days & Diversity, Equity & Inclusion Initiatives

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.