Marketing Lead

fun.xyz; New York (NY); On-site; USD 225,000 - 250,000; Full time

Job summary

fun.xyz is hiring its first dedicated Product Marketing Lead to shape how the world sees its fintech and blockchain-based offerings. You will translate technical capabilities into clear business value across markets and collaborate with leadership to sharpen external positioning.

This hands-on role expects an experienced marketer who can wear multiple hats—from executive communications to paid and org-wide initiatives—as Fun scales its marketing function.

Qualifications

• 6+ years in product marketing or related discipline.
• Experience marketing a technically complex product – crypto, fintech, or payments preferred.
• Exceptional writer and storyteller with a proven track record across case studies and sales content.
• Hands-on operator who uses AI daily for research and competitive analysis.

Responsibilities

• Messaging & storytelling: translate complex payments/infra into differentiated messaging.
• Launches & social content: create product launches and partner/content across channels.
• Customer proof: develop case studies, stories, testimonials with data.
• Website content: own customer/product pages in collaboration with leadership.
• Sales enablement: provide decks, collateral, guides, and narratives.
• Customer & market insight: interviews, market research, win‑loss analysis.
• Near‑term flex: support podcasts, thought leadership, events as needed.

Skills

Product marketing

Technically complex product

Storytelling

AI for research

Job description

Capital markets are undergoing a fundamental shift. Assets that once lived in fragmented systems and manual workflows are moving onto blockchains, creating more open, programmable, and efficient financial systems. However, the infrastructure required to access and move money across these systems remains complex.

Fun builds the infrastructure that powers consumer-facing fintech applications, handling onboarding, account access, deposits, and withdrawals so users can interact with blockchain-based systems as seamlessly as they do with traditional finance.

For fintech builders, Fun provides a best-in-class onboarding and payment stack designed to improve conversion, accelerate growth, and reduce the complexity of building and maintaining financial infrastructure internally. We operate at the intersection of payments, blockchain infrastructure, complex engineering, and consumer product experience

About The Role

We are hiring a Product Marketing Lead to become Fun’s first dedicated marketer, shaping how the world sees what we build.

You will sharpen how Fun positions itself externally, working closely with the leadership team, and help close the education gap that exists in complex sales conversations. You will translate Fun's technical capabilities into clear business value across our target markets.

This is a hands‑on role for a strong product marketer who has operated as an early or first marketer at a startup. While product marketing will be the foundation of the role, you should be comfortable wearing multiple hats and supporting executive communications and other high‑priority marketing initiatives as Fun grows.

Responsibilities

• Messaging & Storytelling: Make Fun's value unmistakable – translate the deep technicalities of payments and blockchain infrastructure into sharp, differentiated messaging for every audience and market.

• Launches & Social Content: Drive substantive, high‑signal X and LinkedIn content across product launches, partnerships, and team milestones, collaborating cross‑functionally with Product, Engineering, and Sales.

• Customer Proof: Develop case studies, customer stories, testimonials, and supporting data that demonstrate Fun's impact and strengthen credibility throughout the buying process.

• Website Content: Own the messaging and development of Fun's customer pages, product pages, and other high‑priority website content in partnership with company leadership and external resources.

• Sales Enablement: Equip the commercial team with content for pitch decks, product collateral, competitive guides, objection‑handling materials, and industry‑specific narratives.

• Customer & Market Insight: Build a deep understanding of Fun's customers, buyers, and competitors through interviews, market research, sales feedback, and win‑loss analysis.

• Near‑Term Flex: As Fun builds out the full marketing function, pitch in beyond the core PMM remit – podcast coordination, executive thought leadership, video programming, conferences, and customer events – until dedicated owners are in place.

Requirements

• 6+ years in product marketing or a closely related discipline, with the experience to contribute from day one.

• Demonstrated fluency marketing a technically complex product – ideally crypto, fintech, or payments, or another domain of comparable technical depth.

• Exceptional writer and storyteller with a proven track record of turning technical products into clear commercial value across case studies, website messaging, sales collateral, launch materials, and sharp, substantive short‑form content for X and LinkedIn.

• Hands‑on operator who moves fast without headcount (i.e., you use AI daily for research, competitive analysis, and customer insight, and can point to how it multiplies your output).

Nice to Have

• Background in crypto, fintech, or payments
• Experience designing consumer‑facing financial or crypto products
• Experience as an early or first marketing hire at a startup.
• Familiarity with B2B sales processes and partnering with sales on education, differentiation, and conversion.

$225,000 - $250,000 a year

This role has a base salary range of $225,000 – $250,000, shared in accordance with NYC pay transparency guidelines. We aim to pay top-of-market and benchmark compensation regularly to remain highly competitive within our industry. In addition to base salary, we offer a strong total rewards package that may include equity ownership, performance incentives, and comprehensive benefits. Compensation is tailored by level, with offers based on impact, experience, and skillset, while maintaining internal equity across the team.

Why Join Us

Shape the future of payments and programmable money

Work with bleeding‑edge tech in a domain where innovation moves fast

Join a mission‑driven team focused on access, openness, and trust

Be a key contributor, not just a cog—your work will ship fast and matter

Collaborate with top‑tier protocols, builders, and financial infrastructure providers

Location and Work Environment This role is primarily in‑person at our Midtown, NYC headquarters. We work together Monday through Thursday for fast, iterative collaboration and optional WFH Fridays to reset and recharge.