Marketing Manager

Smith Hanley Associates; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a creative and data-driven Marketing Manager to spearhead key initiatives in email marketing, content strategy, and demand generation. This high-impact role will enhance brand visibility and lead generation across various platforms. The ideal candidate will possess strong storytelling skills, a keen eye for detail, and a solid understanding of data analytics. Join a passionate team and take ownership of exciting marketing projects that influence major media outlets. If you're ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3+ years of marketing experience in research or analytics.
• Strong storytelling ability and data fluency.
• Experience managing CRM tools.

Responsibilities

• Lead email marketing campaigns and manage performance metrics.
• Drive demand generation across multiple platforms.
• Mentor researchers and oversee data sourcing.

Skills

Email Marketing

Content Strategy

Data Analysis

KPI Management

Storytelling

Excel Proficiency

CRM Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Soho CRM

Advanced Excel

Job description

Get AI-powered advice on this job and more exclusive features.

Smith Hanley Associates provided pay range

This range is provided by Smith Hanley Associates. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $100,000.00/yr

Additional compensation types

Annual Bonus and Stock options

Direct message the job poster from Smith Hanley Associates

Recruiter, Market Research & Consumer Insights

Job Title: Marketing Manager

Location: East Coast Remote OR NYC hybrid

Salary: $80,000–$100,000 + bonus

We are looking for a creative, data-driven Marketing Manager to lead key initiatives across email marketing, content strategy, demand generation, and partner communications. This is a high-impact role that will play a critical part in growing our brand visibility and lead pipeline across various marketing platforms.

What You’ll Do:

• Own and execute email marketing campaigns—internally and with key vendors
• Manage KPI performance, including open rates
• Drive demand and lead generation campaigns across 8+ platforms, leveraging both organic and paid strategies
• Craft compelling product marketing collateral including social media content and homepage features
• Oversee and mentor two dedicated researchers responsible for data sourcing and campaign support
• Use advanced Excel skills (e.g. VLOOKUPs, data compilation, list-building) to manage reporting and partner data
• Write and edit engaging marketing content for key studies and vendors
• Collaborate on CRM strategy and execution using Soho CRM
• Develop and maintain landing pages, lead funnels, and homepage marketing strategies
• Contribute to multimedia marketing (YouTube shows, LinkedIn Live, etc.) - while on-camera presence isn’t required, media-savvy professionalism is key

What We’re Looking For:

• Minimum 3+ years of marketing experience within a research company or analytics based firm
• Strong storytelling ability - you love to bring ideas to life with words
• A creative marketing mind paired with strong attention to detail and data fluency
• High proficiency in Excel
• Comfortable working with KPIs and interpreting campaign data
• Experience managing or collaborating with CRM tools, ideally Soho CRM
• Proven ability to work cross-functionally and help drive brand growth
• Previous experience working in a fast-paced, high-growth environment

Why Join?

This is a key position for our team and an exciting opportunity to step into a role with visibility and ownership. You’ll work alongside passionate professionals and be part of meaningful storytelling initiatives backed by major media outlets.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Writing/Editing

• Industries

  Market Research and Broadcast Media Production and Distribution

Referrals increase your chances of interviewing at Smith Hanley Associates by 2x

Get notified about new Marketing Manager jobs in New York, NY.

Marketing & Production Manager, Vogue Shopping

New York City Metropolitan Area 1 week ago

New York, NY $72,000.00-$78,000.00 1 day ago

New York, NY $88,000.00-$110,000.00 1 week ago

New York, NY $160,000.00-$185,000.00 3 weeks ago

New York, NY $150,000.00-$180,000.00 2 weeks ago

Assistant Vice President, Brand Marketing

Senior Brand Marketing Manager, Women's Collection & Lauren

Manager, Marketing Strategist - The Orchard

New York, NY $158,000.00-$223,000.00 2 weeks ago

New York, NY $65,000.00-$80,000.00 2 weeks ago

New York, NY $128,000.00-$186,000.00 2 weeks ago

Associate Director, Brand Partnerships - Columbia

New York, NY $90,000.00-$100,000.00 2 weeks ago

New York City Metropolitan Area 2 days ago

Senior Director, Creative Marketing & Strategy - The Orchard

Global Senior Manager, Brand Marketing, Vogue

New York City Metropolitan Area 2 weeks ago

Manager, International Marketing - Asia (NARS)

New York, NY $93,480.00-$128,535.00 1 week ago

Senior Director, Brand Marketing & Social - Ann Taylor

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.