Marketing Manager

Chamber of Commerce of Eastern Connecticut; New London (CT); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Job summary

The Chamber of Commerce of Eastern Connecticut seeks a dynamic Marketing Manager to lead marketing and communications initiatives aimed at increasing audiences and enhancing community engagement.

This full-time position focuses on campaign execution, content development, and collaboration with staff to drive ticket sales and promote events. Applicants should have 3–5 years of experience in marketing and a Bachelor’s degree.

The role offers competitive salary and benefits, fostering a creative and inclusive workplace.

Qualifications

• 3–5 years of professional marketing or communications experience in sales.
• Experience executing multi-channel marketing campaigns.
• Strong writing, editing, and organizational skills.

Responsibilities

• Implement marketing campaigns for performances and programs.
• Execute audience development initiatives.
• Coordinate production and distribution of print collateral.

Skills

Marketing strategy

Campaign management

Content development

Collaboration

Vendor coordination

Education

Bachelor’s degree in marketing or related field

Tools

Email marketing platforms

CRM systems

WordPress

Adobe Creative Suite

Job description

The Garde Arts Center, southeastern Connecticut’s home for the performing arts, seeks a dynamic Marketing Manager to implement marketing and communications initiatives that grow audiences, support ticket sales, and strengthen community engagement. This is a hands‑on role focused on design, campaign execution, content development, and coordination across departments and vendors.

The Marketing Manager works collaboratively with leadership and staff to create and carry out strategies and marketing plans for performances, cinema, education programs, rentals, and institutional initiatives.

The Marketing Manager’s focus is sales, to drive patronage and revenue sources. Storytelling and adaptability are essential. This full‑time role requires ensuring efficiency, timeliness, budget adherence, and high‑quality standards across all productions and events, including rentals, community collaborations, and promotions.

The ideal candidate thrives in a collaborative, fast‑paced environment, values teamwork, and brings advertising expertise alongside a passion for community engagement, economic development in New London and southeastern Connecticut, cinema, and the performing and visual arts.

Reporting to the Managing Director, this role acts as a liaison within the institution, serving as a key administrative staff member. The successful candidate will be a strong influencer and negotiator, self‑motivated, and committed to fostering a respectful, inclusive workplace culture that encourages creativity, collaboration, continuous learning, and diversity.

Primary Responsibilities

• Designer – Proficiency in design for all marketing channels
• Campaign Strategy and Implementation for All Marketing Channels
  • Manage budget and reporting
  • Execute marketing campaigns for performances, programs, and institutional initiatives
  • Coordinate campaign timelines, deliverables, and production schedules
  • Implement email marketing, direct mail, and advertising placements
  • Assist with promotional copywriting and campaign materials
  • Maintain website content and digital marketing platforms; short‑form video production and SEO knowledge a must
  • Create and distribute email communications and promotional content, including email automation
  • Manage social media organic content (Facebook, Instagram, TikTok)
  • Coordinate paid digital engagement with contractors or vendors
  • Draft press releases and support media outreach logistics
  • Maintain marketing contact lists and campaign records
• Audience Engagement
  • Execute audience development and promotional outreach initiatives, including Special Events on and off premises
  • Assist with audience research, surveys, and reporting
  • Support community partnerships and outreach activities
• Partnerships & Sponsorship Support
  • Coordinate sponsor recognition and promotional fulfillment
  • Support Development staff with marketing components of sponsorships and fundraising initiatives
  • Assist with cross‑promotional partnerships and community marketing opportunities
• Box Office & Patron Communications
  • Collaborate with Box Office staff on promotional offers and ticketing communications
  • Assist with patron‑facing messaging and in‑venue promotional materials
• Production & Vendor Coordination
  • Coordinate production and distribution of print collateral and advertising
  • Maintain marketing calendars and production schedules
  • Liaise with designers, printers, and media vendors
• Administrative & Data Support
  • Maintain campaign documentation and marketing records
  • Support CRM communications and audience segmentation
  • Track campaign performance metrics as directed

Qualifications

• Required
  • Bachelor’s degree in marketing, communications, arts administration, or related field
  • 3–5 years of professional marketing or communications experience in sales
  • Experience executing multi‑channel marketing campaigns
  • Strong writing, editing, and organizational skills
  • Experience coordinating vendors and managing multiple deadlines
  • Proficiency with email marketing platforms, CRM systems, and website content updates
  • Ability to work occasional evenings and weekends
• Preferred
  • Experience in performing arts, nonprofit, or cultural organizations
  • Familiarity with Patron Manager, Salesforce, or similar CRM tools
  • Experience with WordPress and Google Ad Platform
  • Experience with My Emma or comparable email marketing platforms
  • Working knowledge of Adobe Creative Suite or similar design tools
  • Working knowledge of META Business
  • Interest in community engagement and arts programming

Professional Attributes

• Collaborative, detail‑oriented, and adaptable
• Strong project management and communication skills
• Self‑motivated and comfortable working in a small‑team environment
• Enthusiasm for the performing arts and diverse audiences
• Availability to work nights and weekends as required

Personal Qualities

• Independent thinker with a sense of humor and creative problem‑solving skills
• Ability to engage effectively with diverse individuals and topics
• Detail‑oriented with a passion for the arts
• Collaborative team player who can manage multiple complex projects and deadlines in a fast‑paced environment
• Excellent interpersonal, verbal, written, and public relations skills
• Flexible and adaptable work style, with the temperament to work directly with artists
• Strong leadership skills capable of galvanizing a team

Compensation and Benefits

The Garde Arts Center offers a competitive salary commensurate with experience, along with benefits including health insurance, retirement plans, and paid time off. Additional details will be provided during the interview process.

Equal Opportunity Statement

The Garde Arts Center is an equal opportunity employer committed to diversity and inclusion. We encourage applications from individuals of all backgrounds, identities, and abilities.

Contact

For questions about the position, please contact Jennifer Zembruski, Managing Director, at [e-mail].