Marketing Assistant

Cora Dance; Brooklyn (NY); On-site; USD 25,571 - 36,420; Part time

Benefits offered by this job

Paid vacation and sick leave

Access to dance classes and performances

Invitations to community events

Job summary

A renowned dance organization in Brooklyn is seeking a part-time Marketing Assistant to support the marketing team. Responsibilities include content creation, email marketing strategies, and collaboration with the marketing manager. The ideal candidate should have at least 1 year of marketing experience, a proficiency in MS tools, and a strong interest in the performing arts. This role offers flexibility after a six-month introductory period and various benefits, emphasizing creativity and analytical skills.

Qualifications

• Strong aesthetic sensibility for design impact.
• Interest in email marketing effectiveness.
• Enjoy data analysis for campaign optimization.

Responsibilities

• Support marketing messaging and coordination.
• Assist with email marketing campaigns and performance metrics.
• Update website content for accuracy and timeliness.
• Create social ad content for various platforms.
• Manage design projects from conception to delivery.

Skills

Email marketing strategy

Content creation

Data analysis

Team collaboration

Design sensibility

Education

1 year of Marketing experience

Proficiency with MS One Drive and MS SharePoint

Experience with Adobe Creative Cloud

Experience with Salesforce

Job description

Overview

Company: Mark Morris Dance Group
Location: Brooklyn, NY
Compensation: $22.50/hour

The Mark Morris Dance Group (MMDG) seeks a part-time Marketing Assistant to join a highly motivated, results-driven marketing team dedicated to advancing the reputation and brand visibility of the Mark Morris Dance Group and Music Ensemble, while expanding awareness of the Mark Morris Dance Center and the Dance for PD® program. The Marketing Assistant will support the execution of MMDG’s marketing and content strategy across owned, earned, and paid channels, with a particular emphasis on content creation and email marketing. This position reports to the Marketing and Communications Manager.

The successful candidate will join a collaborative community of passionate arts and administrative professionals inspired by Mark Morris’s commitment to artistic excellence, access to the arts, and the power of the arts to connect and engage communities. MMDG is deeply committed to ongoing equity and inclusion efforts. All staff are expected to actively uphold the organization’s core values, including celebrating a diverse community, pursuing excellence in all aspects of our work, expanding access, exposure, and opportunity in dance and music, and cultivating creativity.

Key responsibilities

• General Marketing
• Work closely with the Marketing and Communications Manager to craft messaging that supports institutional, fundraising, and marketing goals.
• Assist the Marketing and Communications Manager in coordinating with national and international presenters to support the company while on tour.
• Support press and media efforts by liaising with the Dance Group on press listings, pitches, press kits, and other press assets.
• Collaborate with the Marketing and Communications Manager to maintain and update the department’s archiving system, including photographs, videos, press articles, and press quotes.

• Email Marketing
• Assist with institutional email marketing campaigns, including drafting and laying out email in Salesforce.
• Build and maintain prospect segmentation and suppression lists.
• Analyze and report on email performance metrics.

• Website
• Assist with routine website updates and edits to ensure accuracy and timeliness of content.

• Content creation
• Support the creation of social and paid ad content for the Dance Group, Dance Center, and Dance for PD programs across platforms.

• Design
• Work with designers and vendors to traffic all design projects from inception to completion.
• Update in-house marketing collateral, including flyers and monthly class calendars, and maintain supply and in-house distribution of printed marketing collateral.

• Supervisory Responsibilities:
• No

• Minimum Education & Experience Requirements:
• 1 year of Marketing experience
• Creative, resourceful, entrepreneurial mindset, with roll-up-your-sleeves mentality
• Proficiency with MS One Drive and MS SharePoint
• Experience working with Adobe Creative Cloud or other design and video editing applications
• Experience with Salesforce or another CRM a plus

• Special Requirements:
• None

• YOU WILL BE SUCCESSFUL IN THIS ROLE IF YOU:
• Have a strong aesthetic sensibility – You have a great eye for design and understand the impact a good visual can have to make or break a campaign.
• Have an interest in email marketing – You are interested in exploring how email marketing can impact the success of a program and would like to dig deeper into its potential.
• Have a knack for data – You genuinely enjoy analyzing campaign results, reporting on them, and learning from data to optimize and improve on your work.
• Are independent and collaborative – You can work autonomously but also know when to seek advice from your supervisor and how to work as a team member.
• Are creative and intuitive – You are a problem-solver and can offer new ideas.
• Passionate about the performing arts – You have an interest in the performing arts community and understand the value of the arts.
• Are in alignment with our Core Values of Access, Community, Creativity and Excellence – You work well with others towards a common purpose to achieve shared goals by developing and maintaining responsive, cooperative and mutually beneficial internal and external relationships.

• Schedule
• This is a part-time, non-exempt 20-hour per week, onsite position. A flexible hybrid schedule may be considered after the successful completion of a six-month onsite introductory period, with at least 2 days onsite. Days are flexible and will be determined upon job offer.

Benefits

• Paid vacation, sick/personal leave, holidays and bonus days
• Access to free and discounted classes at the Dance Center and online
• Access to special events and MMDG performances (when available)
• Invitations to cultural events extended to staff members by community partners

Application

To join our team, please submit your resume along with a cover letter addressed to Shantel Prado, Marketing & Communications Manager by clicking here. Cover letters must highlight relevant experience; resume submittals without a cover letter will not be considered.