Marketing Manager

Pioneer Heating, Cooling, & Plumbing; Nashville (TN); On-site; USD 70,000 - 750,000; Full time

Job summary

Apex Service Partners is seeking a Marketing Manager to lead multi-channel marketing across 8-10 branches in the Southeast region, including Nashville, TN. You will develop and execute campaigns to grow leads, brand visibility, and sales while coordinating with local leaders.

The role requires strong digital skills (paid search, SEO, LSA), robust budgeting, and analytics. Occasional travel to markets is required.

Qualifications

• Bachelor's degree in Marketing, Business or related field; Master's a plus.
• Proven experience as Marketing Manager with traditional and digital expertise.
• Strong understanding of paid search, SEO, and LSA.
• Excellent communication and collaboration with field personnel.
• Analytical mindset and data-driven decision making.
• Experience in Skilled Trades is highly desirable.
• Proven budgeting and marketing planning experience.

Responsibilities

• Marketing Strategy: Develop and implement marketing strategies across traditional and digital channels to meet regional goals.
• Campaign Management: Plan and execute integrated campaigns to generate leads and sales.
• Digital Marketing Expertise: Manage paid search, SEO, LSA and other online channels.
• Budget Management: Allocate resources across channels for maximum ROI.
• Market Research: Monitor trends, competitors, and customer preferences.
• Brand Management: Ensure consistent branding across all channels.
• Collaboration with Field Personnel: Work with General and Regional Managers on local initiatives.
• Performance Analytics: Measure campaigns and extract insights for improvement.

Skills

Marketing strategy

Digital marketing

Paid search

SEO

LSA

Budget management

Analytics

Collaboration

Education

Bachelor's degree in Marketing or Business

Master's degree preferred

Tools

Google Ads

SEO tools

LSA platforms

Job description

Overview

Job Title: Marketing Manager - Southeast Region

Company: Apex Service Partners

Location: Southeast Region (Nashville, TN)

Position Type: Full-time

About Apex Service Partners:

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

Job Overview:

The Marketing Manager will play a pivotal role in developing and executing marketing strategies across 8-10 branches. The ideal candidate will be a well-rounded marketing professional with a focus on both traditional and non-traditional methods, including digital marketing channels like paid search, SEO, and Local Service Ads (LSA). The ability to collaborate effectively with field personnel, including General Managers and Regional Managers, is crucial.

Responsibilities:

• Marketing Strategy:Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
• Campaign Management:Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Digital Marketing Expertise:Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Budget Management:Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
• Market Research:Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
• Brand Management:Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Collaboration with Field Personnel:Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
• Performance Analytics:Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

• Proven experience as a Marketing Manager with expertise in traditional and digital marketing.

• Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.

• Excellent communication and interpersonal skills to collaborate effectively with field personnel.

• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.

• Experience in Skilled Trades is highly desirable.

• Relevant experience in planning and managing marketing budgets.

This role requires occasional travel to markets you support.

Posted Max Pay Rate

USD $750,000.00/Yr.

Posted Min Pay Rate

USD $70,000.00/Yr.