Marketing Manager

Simply Ride; Minnesota; On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Food provided

Health insurance

401(k) matching

Paid time off

Employee discount

Vision insurance

Dental insurance

Snacks provided

Opportunities for advancement

Job summary

Simply Ride in Minnesota seeks a Marketing Manager to lead the marketing team, drive campaigns, and own the company’s digital sales channel. You will mentor staff, balance workloads, and ensure on-time delivery across initiatives.

The role requires hands-on website management, CRM-driven marketing, and strong project management. A collaborative environment with growth opportunities awaits.

Qualifications

• 3–5+ years of marketing experience with at least 1–2 years in a management or team-lead capacity.
• Hands-on experience owning a website as a revenue/lead-generation channel — SEO, UX, conversion optimization (not just content updates).
• Experience with CRM-driven marketing — lifecycle campaigns, email/text automation, lead nurture workflows.
• Demonstrated project management skills — running multiple concurrent campaigns/initiatives against a calendar and deadlines.
• Comfort managing vendor relationships and holding outside partners accountable to deliverables.

Responsibilities

• Lead and coach the marketing team to drive strategy and execution.
• Own website performance as the primary digital sales channel with ongoing optimization.
• Develop and manage CRM-driven campaigns and lifecycle programs.
• Coordinate marketing projects across departments and with vendors.
• Monitor KPIs and drive improvements across channels.

Skills

Marketing

CRM marketing

Project management

Team leadership

Vendor management

SEO/UX optimization

Tools

SEO tools

UX optimization

Google Analytics

CRM systems

Job description

Primary Responsibilities

Team Management (25%)

• Manage and coach the marketing team.
• Assign work and balance team workloads, removing roadblocks to help team members succeed.
• Foster collaboration, accountability, and continuous improvement.
• Work with the Marketing Director on hiring, onboarding, and employee development.

Hands-On Marketing Execution (50%)

Personally execute high-impact marketing initiatives, including:

• Plan and execute major marketing campaigns, dealership promotions and seasonal initiatives.
• Write marketing copy and promotional messaging.
• Own website performance as Simply Ride's primary digital sales channel, leading ongoing optimization, user experience improvements, SEO/AEO and conversion performance.
• Own digital marketing, including customer lifecycle campaigns, email, text messaging, automated journeys and ongoing CRM and performance optimization.
• Evaluate and implement practical AI tools that improve marketing effectiveness, customer experience and team efficiency.
• Support dealership events and community initiatives.

Marketing Operations & Project Management (25%)

• Manage the marketing calendar and campaign timelines to ensure projects launch on schedule.
• Prioritize incoming marketing requests and coordinate projects across Sales, Service, Parts, Inventory, and Finance.
• Monitor marketing performance, track KPIs and recommend improvements
• Improve departmental workflows and processes.
• Maintain quality, consistency, and brand standards across all customer-facing marketing.
• Coordinate day-to-day execution with marketing vendors and technology partners.
• Work with the Marketing Director to create, manage, and update the marketing budget.

Qualifications

Required

• 3–5+ years of marketing experience with at least 1–2 years in a management or team-lead capacity
• Hands-on experience owning a website as a revenue/lead-generation channel — SEO, UX, conversion optimization (not just content updates)
• Experience with CRM-driven marketing — lifecycle campaigns, email/text automation, lead nurture workflows
• Demonstrated project management skills — running multiple concurrent campaigns/initiatives against a calendar and deadlines
• Comfort managing vendor relationships and holding outside partners accountable to deliverables

Preferred

• Experience in automotive, powersports, or another high-consideration retail/dealership vertical
• Familiarity with EOS/Traction or a similar operating system (Rocks, Scorecards, L10s)
• Experience evaluating or implementing AI tools in a marketing context
• Budget management experience — building, tracking, and adjusting a departmental budget
• Experience coaching or developing a small marketing team (1–3 people)

Success Looks Like

A successful Marketing Manager transforms marketing strategy into consistent execution. They manage the marketing team while owning the systems, projects and processes that drive customer growth. The website performs as Simply Ride's highest-performing sales channel, campaigns launch on schedule, marketing data supports business decisions, and the department consistently delivers measurable improvements in leads, customer engagement and dealership growth.

$60,000 - $70,000 a year

• Food provided
• Health insurance
• 401(k) matching
• Paid time off
• Employee discount
• Vision insurance
• Dental insurance
• Snacks provided
• Opportunities for advancement