Marketing Manager

Evlo AI; Minneapolis (MN); On-site; USD 85,000 - 135,000; Full time

Job summary

Evlo AI in Minneapolis, MN is seeking a Marketing Manager to own demand generation and brand growth for its B2B and B2C tech markets. You will translate product positioning into multi-channel campaigns and collaborate with product, sales and design to drive pipeline and revenue.

You will lead SEO/SEM, paid media, and content calendars, build metrics-rich dashboards in GA4 and HubSpot, and optimize campaigns for CAC and LTV.

Qualifications

• 4–7 years of digital marketing or demand generation experience in high-growth tech environments.
• Experience with HubSpot or Marketo, GA4, Salesforce, and SEO tools.
• Strong ability to forecast pipeline and present metrics to executives.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Bonus: experience with attribution software, SQL, and local ABM campaigns.

Responsibilities

• Design and execute integrated digital marketing campaigns across paid search, social, email, and organic SEO channels.
• Own full-funnel campaign analytics, building dashboards in GA4 and HubSpot to track CAC, LTV, and pipeline generation.
• Manage the end-to-end content production calendar, coordinating with copywriters and designers to ship high-converting assets on schedule.
• Execute systematic A/B testing programs across landing pages, email copy, and ad creatives to optimize conversions.
• Allocate and manage digital ad budgets across Google Ads, LinkedIn Campaign Manager, and programmatic networks to maximize ROI.
• Analyze competitive landscapes and market trends to refine audience segmentation and messaging strategies.

Skills

Digital marketing

Demand generation

Copywriting

Project management

Branding

Analytics

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

HubSpot

Marketo

Google Analytics 4

Salesforce

Ahrefs

SEMrush

SQL querying

Job description

About The Role

The Marketing Manager owns demand generation and brand growth strategies end-to-end, translating core product positioning into multi-channel campaigns that reliably scale pipeline for B2B and B2C tech markets. The role collaborates closely with product, sales, and design teams to direct SEO/SEM initiatives, paid media distribution, and content calendars, ensuring every campaign is tightly measured against revenue attribution and conversion efficiency.

Key Responsibilities

• Design and execute integrated digital marketing campaigns across paid search, social, email, and organic SEO channels
• Own full-funnel campaign analytics, building custom reporting dashboards in GA4 and HubSpot to track CAC, LTV, and pipeline generation
• Manage the end-to-end content production calendar, partnering with copywriters and designers to ship high-converting assets on schedule
• Execute systematic A/B testing programs across landing pages, email copy, and ad creatives to optimize conversion rates
• Allocate and manage digital ad budgets across Google Ads, LinkedIn Campaign Manager, and programmatic networks to maximize ROI
• Analyze competitive landscapes and market trends to continuously refine audience segmentation and messaging strategies

What We Are Looking For

• 4-7 years of digital marketing or demand generation experience within high-growth B2B or B2C technology environments
• Proven expertise operating modern marketing stacks, including HubSpot or Marketo, Google Analytics 4, Salesforce, and SEO tools like Ahrefs or SEMrush
• Demonstrated ability to manage multi-channel budgets, forecast pipeline contribution, and present performance metrics to executive leadership
• Exceptional copywriting, editing, and project management skills with a strong eye for design and brand consistency
• Bachelor's degree in Marketing, Communications, Business, or a related analytical field
• Bonus: Experience with marketing attribution software, SQL querying, or running localized ABM campaigns