Marketing Manager

Insight Global (United States); Midland (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Insight Global is seeking a Marketing Lead to direct the company’s marketing strategy and brand presence across channels. You will develop initiatives that drive growth, engagement, and sales alignment while personally creating high-quality content that reinforces the brand.

The role requires strong design, copywriting, and project management skills, with experience in B2B environments, events, and digital marketing. This on-site position in Midland, TX offers growth in a dynamic team.

Qualifications

• Bachelor's degree in Marketing/Communications/Graphic Design.
• 2 years of progressive marketing experience in hands‑on role.
• Experience managing marketing initiatives while creating content/assets.
• Proficiency in Canva and PowerPoint.
• Strong graphic design, copywriting, and branding skills.
• Excellent communication and stakeholder management.

Responsibilities

• Lead and manage marketing strategy and brand presence.
• Develop campaigns supporting growth, sales objectives, and engagement.
• Create and maintain marketing plans and collateral.
• Develop compelling content across channels with brand consistency.
• Manage social media platforms and engagement strategies.
• Produce executive and customer presentations with clarity.
• Plan and execute trade shows and events.
• Oversee promotional items and vendor relations.
• Support digital marketing and website updates.

Skills

Brand management

Content creation

Social media management

Graphic design

Copywriting

Presentation design

Project management

Stakeholder management

B2B marketing

Education

Bachelor's degree in Marketing/Communications/Graphic Design

Tools

Canva

Microsoft PowerPoint

Adobe Creative Suite

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

Job description

Job Description

Key ResponsibilitiesMarketing Strategy & ExecutionLead and manage the company's overall marketing function and brand presence.Develop and execute marketing initiatives that support company growth, sales objectives, and customer engagement.Create and maintain marketing plans, campaigns, and promotional activities that align with business goals.Content Creation & Brand ManagementPersonally create high-quality marketing materials while maintaining brand consistency across all channels.Develop compelling visual and written content for internal and external audiences.Ensure consistent brand identity, messaging, and presentation standards across all marketing assets.Social Media ManagementManage all company social media platforms.Create graphics, videos, copy, and promotional content.Schedule and publish content while monitoring engagement and maintaining brand standards.Develop strategies to increase brand awareness and audience engagement.Marketing Collateral & Sales SupportCreate and maintain product catalogs, brochures, cut sheets, sales materials, and customer-facing collateral.Partner with sales and leadership teams to develop impactful marketing and business-development materials.Produce professional content that effectively communicates product and service offerings.Executive & Customer PresentationsDesign and develop high-impact Board of Directors presentations, executive presentations, sales presentations, and customer-facing materials.Translate complex information into visually compelling and easy-to-understand presentations.Ensure presentation materials reflect executive-level professionalism and attention to detail.Events & Trade ShowsPlan, coordinate, and execute trade shows, conferences, customer events, and corporate events.Manage event logistics, vendor relationships, promotional materials, and post-event communication.Support lead-generation and customer-engagement efforts through event marketing activities.Promotional Products & Vendor ManagementManage company swag, branded merchandise, promotional items, and related vendor relationships.Coordinate production schedules, inventory, and quality standards for marketing materials and branded products.Digital Marketing & Website ManagementSupport website design, development, updates, and overall digital presence.Collaborate with internal teams and external vendors to optimize user experience and online branding.Assist with digital marketing initiatives, online content, and web-based campaigns.

Skills and Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design.
• 2 years of progressive marketing experience in a hands-on marketing role.
• Proven experience managing marketing initiatives while personally creating content and marketing assets.
• Advanced proficiency in Canva and Microsoft PowerPoint.
• Strong graphic design, print design, copywriting, and content-development skills.
• Exceptional visual design abilities with a strong understanding of branding, layout, typography, and presentation design.
• Experience managing corporate social media platforms and content strategies.
• Strong project-management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent communication and stakeholder-management skills.
• oil and gas background
• experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).
• Website design and development experience.
• Experience with content management systems and digital marketing tools.
• Experience creating 3D product renderings, product visualizations, animations, motion graphics, or similar digital content.
• Experience working with manufacturing, industrial, engineering, or B2B organizations.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].