Marketing Manager

Maple Atlantic; Memphis (TN); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Retirement plan (401(k) or pension)

Professional development opportunities

Job summary

Maple Atlantic in Memphis, TN is seeking a Marketing Manager to lead strategic marketing initiatives and raise brand visibility in the logistics sector. You will oversee campaign development across digital channels and collaborate with sales and creative teams to align efforts with business goals.

You will manage a marketing team, guide performance analytics, and drive integrated campaigns including SEO, email, and social media.

Qualifications

• Proven experience as Marketing Manager or similar in a B2B or logistics setting.
• Bachelor's degree in Marketing, Business Administration, or related field; master's preferred.
• Excellent leadership and communication skills.
• Strong analytical and strategic thinking for marketing strategy.
• Proficient in Google Analytics, HubSpot, and Adobe Creative Suite.
• Passion for logistics and supply chain industry.

Responsibilities

• Develop and execute comprehensive marketing strategies to promote Maple Atlantic's services and drive customer engagement.
• Lead a team of marketing professionals, providing guidance and mentorship to foster collaboration and creativity.
• Oversee digital marketing efforts, including SEO, PPC, and social media campaigns, to increase online visibility and attract new clients.
• Conduct market research to identify trends and opportunities, aligning marketing with target audience needs.
• Manage and optimize Maple Atlantic's website and online presence for a strong value proposition.
• Collaborate with cross-functional teams to implement integrated marketing campaigns that drive business growth.

Skills

Leadership

Communication

Analytics

Strategic thinking

Team management

Campaign management

Education

Bachelor's degree in Marketing or Business Administration

Master's degree or certifications preferred

Tools

Google Analytics

HubSpot

Adobe Creative Suite

Job description

Marketing Manager at Maple Atlantic in Memphis, TN, FULL_TIME position. Lead marketing initiatives to boost brand visibility in the logistics industry.

Overseeing campaign development involves planning, executing, and monitoring various marketing initiatives to achieve specific business objectives. This role requires managing digital marketing channels such as social media, email marketing, and search engine optimization, ensuring they align with the overall campaign strategy. Analyzing performance metrics is crucial to measure the effectiveness of these channels and make data-driven decisions. Collaboration with sales and creative teams is essential to ensure that marketing efforts are integrated with sales strategies and that creative content resonates with the target audience. Effective communication and coordination among these teams are vital to achieve campaign success.

Work with a dedicated marketing team in Memphis, TN. Collaborate with cross-functional teams to align marketing efforts with business goals.

The salary is negotiable based on experience and qualifications. Employees can expect comprehensive health insurance coverage, including medical, dental, and vision plans. A retirement plan is also provided, with options such as a 401(k) or pension scheme, depending on the company's structure. Additionally, there are opportunities for professional development, such as workshops, training programs, and access to online courses or certifications. These benefits are designed to support the overall well-being and career growth of the employees.

Bachelor's degree in Marketing, Communications, or related field. Proven experience in marketing management, preferably in logistics or transportation.

What you will do:

1. Develop and execute comprehensive marketing strategies to promote Maple Atlantic's services and drive customer engagement.
2. Lead a team of marketing professionals, providing guidance and mentorship to foster a collaborative and creative work environment.
3. Oversee digital marketing efforts, including SEO, PPC, and social media campaigns, to increase online visibility and attract new clients.
4. Conduct market research to identify trends and opportunities, ensuring our marketing efforts are aligned with the needs and preferences of our target audience.
5. Manage and optimize our website and online presence, ensuring a seamless user experience and effective communication of our brand's value proposition.
6. Collaborate with cross-functional teams to develop and implement integrated marketing campaigns that showcase our unique selling points and drive business growth.

What we need:

1. Proven experience as a Marketing Manager or similar role in a B2B or logistics industry, with a strong track record of success.
2. A bachelor's degree in Marketing, Business Administration, or a related field, with a preference for candidates with a master's degree or relevant certifications.
3. Excellent leadership and communication skills, with the ability to inspire and motivate a team towards achieving common goals.
4. Strong analytical and strategic thinking skills, with the ability to develop and implement effective marketing strategies that drive business growth.
5. Proficiency in marketing software and tools, including Google Analytics, HubSpot, and Adobe Creative Suite.
6. A passion for the logistics and supply chain industry, with a deep understanding of the challenges and opportunities facing our industry.