Marketing Manager

Eaton; Mankato (MN); Hybrid; USD 94,000 - 137,000; Full time

Job summary

Eaton Corporation in Minnesota is seeking a Marketing Manager to launch campaigns rapidly and defend the revenue forecast, in a hybrid role that values ownership over busywork. You'll translate customer insights into sharper briefs, move prospects from interest to invoice, and lead growth initiatives across YouTube advertising and demand-generation, with mentoring and growth opportunities.

This role is based in Mankato, MN with a hybrid schedule; you will own campaigns end-to-end, benefit from a

Qualifications

• Translate insights into sharper campaign briefs.
• Move prospects from interest to invoice with minimal friction.
• Demonstrate CRO concepts and related tools.
• Proven ability in YouTube advertising and demand generation.
• Make data-driven decisions under deadline pressures.

Responsibilities

• Translate customer insights into sharper campaign briefs.
• Steer Eaton prospects from interest to invoice without friction.
• Plant Eaton in the sales marketing conversations buyers already trust.
• Strong command of YouTube Advertising, with 6 of demand-generation experience.
• Test messaging variations and iterate based on performance data.
• Cultivate referral channels and strategic partnerships in Mankato.
• Support manager account executives with prospecting and follow-up strategy.

Skills

Campaign management

YouTube advertising

Conversion rate optimization

Data-driven decisions

Cross-functional collaboration

Tools

Semrush

Canva

Job description

Eaton wants the kind of Marketing Manager who can launch a campaign Monday and defend the revenue forecast Friday. A hybrid Marketing Manager role that values ownership over busywork, pays $94,000 - $137,000, and invests in your long-term growth.

Key Responsibilities

• A knack for translating customer insights into sharper campaign briefs
• Steer Eaton prospects from interest to invoice without friction
• Plant Eaton in the sales marketing conversations buyers already trust
• Strong command of YouTube Advertising, with 6 of demand-generation experience
• Test messaging variations and iterate based on performance data
• Cultivate referral channels and strategic partnerships in Mankato
• Support manager account executives with prospecting and follow-up strategy

What You'll Bring

• The instinct to ask "what would change your mind?" before debating
• Familiarity with Conversion Rate Optimization and related tools or frameworks
• Clear thinking under the kind of pressure Mankato, MN deadlines bring
• The composure to deliver bad news early and clearly
• Proven Semrush results, ideally seasoned in Mankato, MN
• A team player who lifts up colleagues and shares credit
• Cross-functional ease, from Canva engineers to Semrush marketers

Operating out of Mankato, Eaton designs the tools that power thousands of businesses in the sales marketing sector. At Eaton the org chart is flat enough that good ideas don't need a passport to travel.

Expect a $94,000 - $137,000 base, a growth path with milestones, a mentor who shows up, and benefits that make staying at Eaton easy.

Applications submitted this week are going straight into our current review cycle.

Pair your Performance Marketing with our Growth Mindset-heavy team and watch what Eaton can build.