Marketing Manager

iClassPro - Class Management Software; Longview (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

PTO 27 days

Health benefits

401(k) contributions

Relocation assistance

Career growth opportunity

Job summary

iClassPro is seeking a Marketing Manager to lead a growing marketing team across creative, digital, web, and marketing operations. You will report to the CMO and drive growth, brand visibility, and aligned messaging across the organization.

The role requires 4+ years in marketing with 2+ years of leadership, strong communication, and hands-on CRM/SEO expertise. Expect a collaborative, data-driven environment with relocation support for the right candidate.

Qualifications

• 4+ years of experience in marketing, digital marketing, or growth-focused marketing roles (B2B SaaS experience is a strong plus).
• 2+ years of experience leading and developing a marketing team.
• Strong leadership presence with exceptional communication skills and the ability to work effectively across department leadership.
• Working knowledge of CRM platforms (HubSpot or similar) and how automation, segmentation, and reporting support marketing performance.
• Solid understanding of SEO fundamentals and digital marketing best practices.
• Strong attention to detail, including the ability to review and proofread marketing materials for accuracy and brand consistency.
• Analytical mindset with comfort using data to inform decisions.
• Ability to balance strategy, creativity, and execution in a fast-paced environment.
• Bachelor's degree in Marketing, Business, or related field preferred.
• International marketing experience is a plus.

Responsibilities

• Shape and execute strategic, growth-focused marketing initiatives in collaboration with CMO.
• Establish clear goals and performance expectations for the marketing team, ensuring initiatives are aligned to measurable business outcomes.
• Track and evaluate marketing performance at both the campaign and team level, identifying opportunities for optimization, process improvement, and individual growth.
• Provide regular feedback, coaching, and development plans to help team members strengthen skills and continuously improve performance.
• Provide strategic oversight of CRM, marketing automation, and SEO initiatives, ensuring team efforts align with company growth objectives.
• Oversee campaign planning and execution across digital, web, content, email, and events.
• Ensure accuracy, clarity, brand consistency, and messaging alignment.
• Ensure alignment between creative vision and operational execution.
• Collaborate cross-functionally with Sales, Product, Customer Success, and other department leaders to drive cohesive messaging and shared priorities.
• Serve as a key communication bridge between marketing and executive leadership, ensuring transparency, alignment, and measurable outcomes.
• Use data and reporting insights to guide decision-making and optimize marketing performance.

Skills

Leadership

Communication

CRM platforms

SEO

Analytics

Strategic thinking

Education

Bachelor's degree in Marketing/Business

Tools

HubSpot

Google Analytics

Job description

Description

Join the Team Behind the World's Leading Class Management Software!

About The Role

We're looking for a people-first Marketing Manager who thrives in leading, mentoring, and developing a high-performing team. This role is ideal for a strategic and collaborative leader and strong communicator who brings clarity, alignment, and momentum to marketing initiatives across the organization. You will oversee a growing marketing team spanning creative, digital, web, and marketing operations functions. This role reports to the Chief Marketing Officer (CMO) and plays a key part in driving growth, brand visibility, messaging alignment, and overall marketing performance.

What You Will Do

• Shape and execute strategic, growth-focused marketing initiatives in collaboration with CMO.
• Establish clear goals and performance expectations for the marketing team, ensuring initiatives are aligned to measurable business outcomes.
• Track and evaluate marketing performance at both the campaign and team level, identifying opportunities for optimization, process improvement, and individual growth.
• Provide regular feedback, coaching, and development plans to help team members strengthen skills and continuously improve performance.
• Provide strategic oversight of CRM, marketing automation, and SEO initiatives, ensuring team efforts align with company growth objectives.
• Oversee campaign planning and execution across digital, web, content, email, and events.
• Ensure accuracy, clarity, brand consistency, and messaging alignment.
• Ensure alignment between creative vision and operational execution.
• Collaborate cross-functionally with Sales, Product, Customer Success, and other department leaders to drive cohesive messaging and shared priorities.
• Serve as a key communication bridge between marketing and executive leadership, ensuring transparency, alignment, and measurable outcomes.
• Use data and reporting insights to guide decision-making and optimize marketing performance.

What You Bring

• 4+ years of experience in marketing, digital marketing, or growth-focused marketing roles (B2B SaaS experience is a strong plus).
• 2+ years of experience leading and developing a marketing team.
• Strong leadership presence with exceptional communication skills and the ability to work effectively across department leadership.
• Working knowledge of CRM platforms (HubSpot or similar) and how automation, segmentation, and reporting support marketing performance.
• Solid understanding of SEO fundamentals and digital marketing best practices.
• Strong attention to detail, including the ability to review and proofread marketing materials for accuracy and brand consistency.
• Analytical mindset with comfort using data to inform decisions.
• Ability to balance strategy, creativity, and execution in a fast-paced environment.
• Bachelor's degree in Marketing, Business, or related field preferred.
• International marketing experience is a plus.

What We Bring

We believe in taking care of our people.

• Highly competitive compensation package
• Robust PTO - 27 total paid days off in the first year!
• Comprehensive health benefits including employee fully paid medical premiums.
• Generous 401(k) contribution - Better than a match! We contribute even if you are not able.
• Fun company events that connect our team.
• Career growth opportunities in a thriving, purpose-driven company
• Relocation Assistance

Who We Are

At iClassPro, we're more than just a software company - we're on a mission to help gym, swim, dance, and cheer businesses spend less time managing and more time doing what they love: coaching, teaching, and building strong communities. Our class management platform powers thousands of youth activity centers worldwide, helping them run more efficiently, grow their revenue, and