Marketing Manager

iClassPro, Inc.; Longview, Northern (TX, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

27 days PTO

Fully paid health benefits

401(k) plan

Team events

Career growth

Relocation assistance

Job summary

iClassPro, the leading class management software for youth activities, is seeking a Marketing Manager to lead a growing team across creative, digital, web, and marketing operations. This role reports to the CMO and drives growth, brand visibility, and messaging alignment.

You will shape strategic initiatives, set clear goals and performance expectations, coach and develop talent, and oversee CRM, marketing automation, and SEO to optimize outcomes.

Qualifications

• 4+ years of marketing, digital marketing, or growth-focused marketing roles (B2B SaaS experience is a strong plus).
• 2+ years leading and developing a marketing team.
• Working knowledge of CRM platforms (HubSpot or similar) and how automation, segmentation, and reporting support marketing performance.
• Solid understanding of SEO fundamentals and digital marketing best practices.

Responsibilities

• Shape and execute strategic, growth-focused marketing initiatives in collaboration with CMO.
• Establish clear goals and performance expectations for the marketing team, aligned to measurable outcomes.
• Track and evaluate marketing performance at campaign and team level, identifying opportunities for optimization and growth.
• Provide regular coaching and development plans to improve performance.
• Oversee CRM, marketing automation, and SEO initiatives to support growth objectives.
• Oversee campaign planning and execution across digital, web, content, email, and events.
• Ensure branding, messaging, and creative alignment across channels.

Skills

Leadership

Communication

Strategic thinking

Collaboration

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

Job description

Description

Join the Team Behind the World’s Leading Class Management Software!

About the Role

We’re looking for a people-first Marketing Manager who thrives in leading, mentoring, and developing a high-performing team. This role is ideal for a strategic and collaborative leader and strong communicator who brings clarity, alignment, and momentum to marketing initiatives across the organization.
You will oversee a growing marketing team spanning creative, digital, web, and marketing operations functions. This role reports to the Chief Marketing Officer (CMO) and plays a key part in driving growth, brand visibility, messaging alignment, and overall marketing performance.

What You Will Do

• Shape and execute strategic, growth-focused marketing initiatives in collaboration with CMO.
• Establish clear goals and performance expectations for the marketing team, ensuring initiatives are aligned to measurable business outcomes.
• Track and evaluate marketing performance at both the campaign and team level, identifying opportunities for optimization, process improvement, and individual growth.
• Provide regular feedback, coaching, and development plans to help team members strengthen skills and continuously improve performance.
• Provide strategic oversight of CRM, marketing automation, and SEO initiatives, ensuring team efforts align with company growth objectives.
• Oversee campaign planning and execution across digital, web, content, email, and events.
• Ensure accuracy, clarity, brand consistency, and messaging alignment.
• Ensure alignment between creative vision and operational execution.
• Collaborate cross-functionally with Sales, Product, Customer Success, and other department leaders to drive cohesive messaging and shared priorities.
• Serve as a key communication bridge between marketing and executive leadership, ensuring transparency, alignment, and measurable outcomes.
• Use data and reporting insights to guide decision-making and optimize marketing performance.

What You Bring

• 4+ years of experience in marketing, digital marketing, or growth-focused marketing roles (B2B SaaS experience is a strong plus).
• 2+ years of experience leading and developing a marketing team.
• Strong leadership presence with exceptional communication skills and the ability to work effectively across department leadership.
• Working knowledge of CRM platforms (HubSpot or similar) and how automation, segmentation, and reporting support marketing performance.
• Solid understanding of SEO fundamentals and digital marketing best practices.
• Strong attention to detail, including the ability to review and proofread marketing materials for accuracy and brand consistency.
• Analytical mindset with comfort using data to inform decisions.
• Ability to balance strategy, creativity, and execution in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• International marketing experience is a plus.

What We Bring

We believe in taking care of our people.

• Highly competitive compensation package
• Robust PTO - 27 total paid days off in the first year!
• Comprehensive health benefits including employee fully paid medical premiums.
• Generous 401(k) contribution - Better than a match! We contribute even if you are not able.
• Fun company events that connect our team.
• Career growth opportunities in a thriving, purpose-driven company
• Relocation Assistance

Who We Are

At iClassPro, we’re more than just a software company — we’re on a mission to help gym, swim, dance, and cheer businesses spend less time managing and more time doing what they love: coaching, teaching, and building strong communities. Our class management platform powers thousands of youth activity centers worldwide, helping them run more efficiently, grow their revenue, and achieve long-term success. We’re proud to have earned a spot on the Inc. 5000 list of fastest-growing private companies for three years running: 2023, 2024, and 2025!

We want to set you up for success from Day One. That’s why we use the Culture Index Survey - a quick tool that helps align your natural strengths with our roles and teams. All applicants will need to take the Culture Index Survey during the application process.

iClassPro is an Equal Opportunity Employer.Applicants must be authorized to work for any employer in the U.S. We will not participate in STEM OPT programs, nor sponsor or take over sponsorship of an employment visa for this position.

E-Verify is used to verify authorization to work in the U.S.