Marketing Manager

Bud Clary Auto Group; Longview (WA); On-site; USD 75,000 - 83,000; Full time

Benefits offered by this job

Health, dental, vision, and life insurance

401(k) retirement plans

PTO starting from day one of employment

Job summary

Bud Clary Auto Group is seeking a Marketing Manager at our Kelso, WA Corporate Office. This role involves managing the marketing department in a dynamic environment, overseeing operations for 14 store locations, and developing strong vendor relationships. A Bachelor's degree in Marketing or related field and experience in digital marketing are essential.

Join a family-owned dealership that values exceptional customer service, with a comprehensive benefits package including health insurance and retirement plans.

Qualifications

• Minimum of three (3) years of progressive marketing experience; five (5) years preferred.
• Must have experience in managing direct reports and a team of marketing professionals.
• Strong working knowledge of SEO, paid search, paid social, email marketing, and reputation management.

Responsibilities

• Manage the operations of the marketing department across all 14 store locations.
• Own vendor relationships and coordinate marketing programs with brand partners.
• Compile weekly and monthly performance dashboards using analytics tools.

Skills

Team Management

Digital Marketing Channels

Project Management

Communication

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Google Analytics 4

Microsoft Office

Looker Studio

Job description

At Bud Clary Auto Group, a family-owned dealership network in Washington State, our vibrant culture drives success. We maintain a high-performance workplace with exceptional customer service, fostering loyalty and growth since 1959.

SUMMARY

The Marketing Manager promotes our Core Values by leading the day-to-day operations of the marketing department and serving as the in-office anchor for our marketing team at the Kelso Corporate Office. Working directly with the Marketing Director, the Marketing Manager owns campaign execution, vendor relationships, performance reporting, and the development of marketing specialists across all 14 Bud Clary store locations.

BENEFITS

• Comprehensive Benefits Package: Health, dental, vision, and life insurance, plus an employee assistance program.
• Retirement Plans: 401(k).
• PTO & Paid Holidays – PTO accrual starting from day one of employment – 1 hour of PTO for every 40 hours worked for the first year, 1.63 hours of PTO for every 40 hours worked for years 2-9, and 2.39 hours of PTO for every 40 hours worked for 10 or more years of service.

PAY

• $36 - $40 per hour ($75,000 - $83,000 annually), depending on qualifications and experience

ESSENTIAL DUTIES

• Manages the day-to-day operations of the marketing department across all 14 Bud Clary store locations.
• Directly supervises the Content & Creative Specialist and Marketing Coordinator, with additional reports added as the department grows.
• Owns vendor relationships and quarterly business reviews with third‑party platforms including CarGurus, Cars.com, AutoTrader, and our digital media agencies.
• Coordinates dealer-level marketing programs across all OEM brand partners.
• Plans, schedules, and supervises execution of all monthly marketing campaigns across paid digital, organic social, email, and traditional channels.
• Reviews creative output and brand consistency across all 14 store websites, social profiles, and Google Business Profiles.
• Manages the marketing department's intake system ([e-mail] ticketing) and ensures all internal requests from stores are triaged, assigned, and completed within service‑level expectations.
• Compiles weekly and monthly performance dashboards using Google Analytics 4, Looker Studio, and vendor‑provided reporting tools.
• Coordinates with Sales Managers, BDC leadership, and store General Managers to align marketing activity with sales objectives.
• Owns marketing‑side integration of any newly acquired dealerships, including website migrations, vendor consolidation, branding, and OEM compliance.
• Participates in EOS Level 10 meetings and contributes to quarterly Rocks and annual planning sessions using ninety.io.
• Provides hiring input, performance reviews, and career development conversations for direct reports.
• Manages the marketing department budget under direction of the Director, including co‑op program reconciliation and vendor billing oversight.
• Reports to the Marketing Director on team output, campaign performance, and operational improvements.

EDUCATION & EXPERIENCE

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Three (3) or more years of progressive marketing experience; five (5) or more years preferred, including at least two (2) years managing direct reports.
• Multi‑location B2C marketing experience strongly preferred—particularly in high‑velocity, lead‑driven categories such as automotive retail, powersports, RV/marine, restaurant/QSR, hospitality, or home services.

QUALIFICATIONS

• Demonstrated experience managing a team of marketing professionals.
• Strong working knowledge of digital marketing channels including SEO, paid search, paid social, email marketing, and reputation management.
• Proficient with Google Analytics 4, Google Search Console, Looker Studio, and Microsoft Office (Excel, Word, Outlook, Teams).
• Working knowledge of dealer website platforms such as Dealer.com, Dealer Inspire, or DealerOn.
• Familiarity with CRM and CDP platforms.
• Experience managing OEM co‑op programs and vendor relationships.
• Strong project management instincts; comfortable with ticketing and project management tools (Asana, Monday, ClickUp, Front, HelpScout, or similar).
• Clear and concise written and verbal communication.
• Highly organized, deadline‑driven, and able to manage multiple campaigns and stakeholders simultaneously.
• Ability to work legally in the United States.
• Must be 18 years of age or older.

WORK ENVIRONMENT

• This role is based in‑office at our Kelso, WA Corporate Office.
• Office areas are heated and air‑conditioned.
• The work environment is primarily indoors.
• Occasional travel to Bud Clary store locations across Washington State is required.

Bud Clary Auto Group is proud to be an Equal Employment Opportunity Employer. We are dedicated to creating a workplace free from discrimination and harassment based on race, color, gender, national origin, age, religion, sex, disability, or any other protected status. This commitment extends to all aspects of employment, including recruiting, hiring, placement, promotion, termination, layoff, and more. We uphold a harassment‑free environment for everyone, including vendors, contractors, and other non‑employees.
Bud Clary Auto Group uses E‑Verify, an Internet‑based system, to confirm the eligibility of all newly hired employees to work in the United States.

Location: Kelso, WA Corporate Office