Marketing Manager

CodeCraft Solutions; Lansing (MI); On-site; USD 80,000 - 127,000; Full time

Benefits offered by this job

Mentorship

Career ladder

Real benefits

Flexible contract days

Job summary

CodeCraft Solutions in Lansing, MI is seeking a Marketing Manager to own the ROI of marketing initiatives, track pipeline, and reposition offers as markets shift. You’ll partner with a tight team and drive growth with hands-on content marketing leadership.

You will manage a substantial budget, mentor colleagues, and use SEMrush, Adobe Creative Suite, and Marketo to strengthen our messaging and conversions while building a clear ladder and real benefits.

Qualifications

• Experience with content marketing and SEMrush.
• Proven ability to ship under deadlines.
• Familiarity with Adobe Creative Suite; willingness to learn Marketo.
• Strong judgment, critical thinking and independent decision making.
• Team player with collaborative mindset.

Responsibilities

• Frame the values-led ROI a Lansing, MI CFO can defend internally.
• Track pipeline performance and report results to leadership each week.
• Read the sales marketing market and reposition the offer when it shifts.
• Run experiments on sales marketing messaging and keep only what converts.
• Keep a finger on competitor pricing across MI.
• Turn a $80,000 - $127,000 budget into measurable growth.
• Walk the Lansing, MI territory and know it better than the map.
• Drive upsell and renewal conversations with existing CodeCraft Solutions accounts.

Skills

Content Marketing

Semrush

Deadline pressure

Team collaboration

Strategic thinking

Tools

Adobe Creative Suite

Marketo

Job description

Come grow your career and our numbers as a Marketing Manager at one of Lansing's fastest-moving companies. Here, a Marketing Manager owns their work, partners with a tight team, and earns $80,000 - $127,000 while building their career.

Key Responsibilities

• Frame the values-led ROI a Lansing, MI CFO can defend internally
• Track pipeline performance and report results to leadership each week
• Read the sales marketing market and reposition the offer when it shifts
• Run experiments on sales marketing messaging and keep only what converts
• Keep a finger on competitor pricing across MI
• Turn a $80,000 - $127,000 budget into measurable delightfully-weird growth
• Walk the Lansing, MI territory and know it better than the map
• Drive upsell and renewal conversations with existing CodeCraft Solutions accounts

What You'll Bring

• Hands-on familiarity with Content Marketing, sharpened by Semrush side projects
• Critical thinking skills and sound, independent judgment
• Track record that proves you can unpretentious ship under deadline pressure
• Content Marketing fundamentals plus the Semrush polish clients notice
• Real proficiency with Adobe Creative Suite, plus willingness to learn Marketo fast
• A teammate's instinct to unblock others before yourself

As a fiercely-supportive leader in sales marketing, CodeCraft Solutions draws top talent to its Lansing, MI headquarters. People here care as much about how we work together as what we ship.

The $80,000 - $127,000 we offer comes attached to mentorship, a clear ladder, real benefits, and flexible contract days you can plan around.