Marketing Manager

American 1 Credit Union; Michigan; On-site; USD 69,000 - 84,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Performance-based bonuses

Dental

Vision

Time off (RTO)

Job summary

American 1 Credit Union in Jackson, MI seeks a Marketing Manager to lead the marketing team and drive growth through innovative campaigns and strong brand management.

The role focuses on coordinating traditional and digital marketing, internal/external communications, and community engagement, reporting to the VP of Communications. Competitive base salary with performance-based bonuses and day-one benefits are offered.

Qualifications

• Bachelor’s degree preferred.
• Minimum 5 years at a management level with leadership and communication skills.
• Proficient understanding of strategic planning and product/service development

Responsibilities

• Lead, manage, and hold team accountable to achieve marketing goals.
• Oversee traditional and digital marketing campaigns and brand campaigns.
• Coordinate internal and external communications to ensure clear, consistent messaging.
• Monitor brand equity and supervise media buying with VP of Communications.
• Coach and develop marketing team members and provide improvement plans.

Skills

Leadership

Communication

Team development

Strategic thinking

Education

Bachelor’s degree preferred

Tools

Microsoft Office

Job description

Description

We are looking for a Marketing Manager!

• Do you have experience as a leader of a Marketing Team?
• Have you coached and developed your team?
• Do you like to collaborate on new creative ideas?

If so, we would like to invite you to consider a career at American 1 Credit Union. Below are more details before you decide to apply:

• Position: Marketing Manager
• Location: On-site in Jackson, MI
• Starting Salary: $76,485(The starting salary for this position will be competitive and aligned with industry standards. It will be determined based on the candidate's qualifications, skills, and relevant experience.)
• Additional Considerations: In addition to the base salary, we offer a comprehensive benefits package that includes health insurance, retirement plans, and performance-based bonuses.
• Benefits start on day one: Health, Dental, Vision, and Responsible Time Off
• All offers of employment are contingent upon background checks.

The Marketing Manager advances the credit union’s growth through the execution of promotional campaigns and brand awareness. They oversee day-to-day operations in all marketing-focused areas including product promotion, internal and external communication, traditional and digital marketing, and video production. The Marketing Manager is dedicated to working with the VP of Communications to create and sustain a culture that is filled with people who are Focused, Engaged, Trustworthy, Humbly Confident, and driven to Achieve. The Marketing Manager works to ensure that our team is optimally engaged with each other, our members, and in the community. They must work to ensure their team is fulfilled in their work and, as a result, the member experience is superior, and goals are achieved.

Essential Job Functions:

• Focus on Purpose: Focused on the credit union's purpose of creating financial wellness in our community through everyday banking.
• Lead, Manage, and Accountability: Committed to leading and managing in a way that creates an environment in which accountable employees thrive, and non-accountable people choose to leave. Effectively uses a people analyzer to find the right people and right seats.
• Marketing and Communication Strategy: Leads the marketing team members on the credit union’s short- and long-term goals and objectives and communicates such goals and objectives to credit union staff members, community partners, and members.
• Internal and External Communication: Coordinates all internal and external communication to ensure that messages are clear and consistent with the brand of the credit union, including email, text, video, press releases, and more.
• Brand Equity Management: Oversight of execution of all traditional and digital marketing for the credit unions promotions, events, and brand campaigns while ensuring accuracy is always a priority.
• Accountability Measurement and Coaching: Monitors accountability within the marketing and community partnership departments and works on improvement coaching plans with operational managers.
• Community Advocate: Serves as a representative of the credit union within the community and is actively visible at credit union events and credit union-sponsored events.
• Continued Growth Support: Supports marketing team in assessment, reporting, coaching, training, and improvement plan recommendations for the department and individuals as needed.
• Budget Assistance: Monitors and makes recommendations on marketing budgets to the VP of Communications.
• Vendor Management: Liaisons with assigned third-party vendors and represents the credit union at external events. Organize and coordinate the media purchasing with the VP of Communications and work with the marketing team to execute communication plans.
• Core Process, Policy, and Procedure Review: Assures the marketing team is following all processes, policies, and procedures. Follow all credit union policies and procedures, including policies and procedures for customer identification and all BSA requirements.
• Employee Culture: Committed to building and supporting an engaging and inclusive culture for all.

Competencies Required:

• People Focused and Strong Communication: Empathetically seek understanding of what members and employees require, expect, and use available resources, policies, and opportunities in their best interest without compromising institutional core values and core focus.
• Achiever, Initiative, and Goal Driven: The employee drives for results and success, is committed to their job, sets high standards of performance, pursues aggressive goals, and works hard to achieve them, displays a high level of effort and commitment to work, and takes ownership. Apply new ways of thinking; create new ideas. Plans work and carry out tasks without detailed instructions; makes constructive suggestions; prepares for problems or opportunities in advance; undertakes additional responsibilities; responds to situations as they arise with minimal supervision; creates novel solutions to problems. Pays particular attention to close detail and is committed to accuracy.
• Focused, Decision Making and Problem Solving: Has a strong sense of urgency about proactively solving problems and getting work done; gains support by collaborating effectively for ideas, proposals, projects, and solutions, takes initiative; makes and/or facilitates decisions considering impact on others and/or the credit union; reach sound decisions and exercises good judgment based on balanced consideration of facts, priorities, and alternatives; make decisions in agreed upon time frame; take initiative to identify and resolve problems; demonstrate ability to examine existing problems/issues in new ways.
• Leadership, Management, and Accountability: Demonstrate institutional responsibility, administrative skill, as well as a commitment to and a vision for public service; ability to achieve positive outcomes by encouraging, supporting, coaching, developing, and mentoring others. Committed to leading the company by strategically thinking about the business and managing effectively by working in the business.
• Engaged and Collaborative: The capacity to create an achievable vision for the future by engaging and collaborating with the VP of Communications to foresee longer-term developments, to envision options (and their probable consequences), to select sound courses of action, to rise above the day-to-day detail, to challenge the status quo.
• Trustworthy, Reliability, and Confidentiality: Personally responsible; completes work in a timely, consistent manner; works hours necessary to complete assigned work; is regularly present and punctual; arrives prepared for work; is committed to doing the best job possible; keeps commitments. Able to keep all information obtained confidential including member, employee, and credit union information. Ensures core processes, policies, and procedures are followed.

Key Accountability Items:

• Lead, Manage, Accountability
• Marketing Strategy Management
• Communication Strategy Management
• Brand Equity Management
• Brand & Event Support

Requirements:

• Bachelor’s degree preferred.
• Minimum 5 years at a management level and demonstrated strong leadership and communication skills.
• Proficient understanding of strategic planning and product/service development

The Ideal Candidate:

• Excellent verbal and written communication skills
• Working knowledge of PC applications such as Microsoft Office
• Ability to work independently or as a collaborative member of a team.
• Ability to direct other team members and coach others.
• Knowledge of credit union products, services, policies, core processes and procedures
• Ability to provide supervisory leadership of professional- and intermediate-level staff.
• Demonstrated member-focused strategy skills.
• Demonstrated skill in gathering, reporting, and summarizing trends in data.
• Ability to express oneself clearly and articulately both orally and in writing.
• Ability to make decisions and take initiative in problem resolution.
• Ability to exercise tact and responsibility with handling confidential information.

NOTE: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.