Marketing Manager

Amtivo Group; Grand Rapids (MI); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Competitive salary

401K retirement savings plan

Generous paid time off

Employee Assistance Program

Company-provided life insurance

Job summary

A leading certification company is seeking a Marketing Manager to develop and lead marketing in the US. This hybrid role involves building integrated marketing activities, ensuring compliance with regulatory standards, and working closely with local teams. Candidates should have B2B marketing experience, strong project management skills, and familiarity with HubSpot. The position offers a competitive salary of up to $80,000 plus benefits including paid time off and a 401K plan.

Qualifications

• Experience in marketing, ideally in B2B environments.
• Experience in a regulated environment.
• Strong knowledge of HubSpot and Microsoft Office tools.
• Strong project management and organizational skills.
• Experience in the Testing, Inspection, and Certification industry is highly desirable.

Responsibilities

• Develop and deliver integrated marketing plans across multiple channels.
• Track, analyze, and report on campaign performance.
• Align messaging and campaigns with Sales and Product teams.
• Act as the primary liaison between US and Group Marketing teams.

Skills

B2B marketing experience

Project management skills

Excellent written and verbal communication

Collaborative mindset

Commercial awareness

Tools

HubSpot

GA4

Microsoft Office

LinkedIn

Canva

Job description

Location: Hybrid — minimum three days per week in Denver or Grand Rapids office

Travel: Regular national and some international travel required

Salary: Up to $80,000 DOE

Amtivo Group is expanding its presence in the US, and we’re looking for an experienced, hands‑on Marketing Manager to build and lead our marketing function across the Americas. This is a rare opportunity to shape a growing market, influence global strategy, and play a pivotal role in accelerating our commercial success.

About the Role

As the Marketing Manager, you will be responsible for developing and delivering integrated marketing activity that supports our US commercial goals. This is a broad, generalist role spanning email marketing, content creation, events, social media, and webinars. You’ll act as the key link between our US teams and the Group Marketing function—localizing global strategies for the US market while ensuring local insights inform global campaigns.

You’ll work closely with Sales and Product teams to align messaging, campaigns, and customer journeys, while laying the foundations for a scalable, high‑performing marketing function in the US.

What You’ll Do

Marketing Planning & Execution

• Build and deliver integrated marketing plans across multiple channels.
• Run campaigns across email, content, social media, events, and webinars tailored to the US market.
• Adapt Group‑developed content to meet US regulatory and customer expectations.
• Track, analyze, and report on campaign performance, driving continuous improvement.
• Support Group‑level initiatives such as paid media, SEO, and website development.
• Partner with Sales to support new business, cross‑sell initiatives, and partner ecosystem growth.
• Create and maintain sales enablement materials including one‑pagers, case studies, and email templates.
• Support sales‑led events and sponsorships.
• Act as the primary liaison between US and Group Marketing teams.
• Share market trends, performance insights, and campaign feedback.
• Ensure US customer needs and commercial opportunities are reflected in marketing activity.

Brand, Compliance & Processes

• Ensure all marketing activity aligns with Amtivo’s brand guidelines and regulatory requirements.
• Support brand‑building initiatives to raise Amtivo’s profile in the US market.

Tools & Technology

• Use HubSpot as the primary CRM and marketing automation platform.
• Leverage GA4, WordPress, LinkedIn, Canva, and other tools to execute and optimize campaigns.
• Maintain accurate documentation to support reporting and budget management.
• Contribute to the long‑term development of the US marketing function.

What Success Looks Like

• Meeting lead generation targets across multiple channels.
• Increasing brand awareness, engagement, and market influence in the US.
• Delivering compliant, high‑quality marketing aligned with Group standards.
• Building strong foundations for a scalable, high‑performing US marketing team.

What You’ll Bring

• Experience in marketing, ideally in B2B environments.
• Experience working within a regulated environment.
• Experience in the Testing, Inspection, and Certification (TIC) industry is highly desirable.
• Proven ability to deliver multi‑channel campaigns in regulated or compliance‑driven sectors.
• Strong working knowledge of HubSpot and Microsoft Office tools.
• Familiarity with GA4, WordPress, LinkedIn, and Canva.
• Experience working in matrixed or global organizations.
• Strong project management and organizational skills.
• Excellent written and verbal communication with exceptional attention to detail.
• Collaborative mindset with the ability to influence across teams and geographies.
• Commercially aware with a strategic approach to marketing.
• Adaptable, proactive, and committed to continuous improvement.
• Comfortable using AI tools to enhance marketing and business activities.
• Personable, confident, and able to build strong relationships both in‑person and remotely.
• Willingness to travel regularly for team meetings, trade events, and training, both nationally and internationally.

What We Offer:

• Competitive salary (~$80,000) plus bonus scheme.
• 401K retirement savings plan.
• Generous paid time off (three weeks PTO + six sick days).
• Employee Assistance Program.
• Company‑provided life insurance and disability benefits.
• Full training, development, and career progression opportunities.
• Flexible work schedule with hybrid working potential.

Why Join Us?

We’re a team that values integrity, professionalism, and expertise. You’ll be supported in your professional development, enjoy working alongside a passionate team, and have the opportunity to make a real impact in the packaging and certification space.

Please note: Amtivo does not accept unsolicited CVs from external agencies. All recruitment is managed by our internal Talent Team.

Amtivo Group is an Equal Opportunities Employer. The organization provides equal employment opportunities regardless of ethnic origin, gender, nationality, religion, physical ability, sexual orientation, marital status, parental status, or medical history.