Marketing Manager

BD; Franklin Lakes (NJ); On-site; USD 121,000 - 193,000; Full time

Job summary

BD is seeking a Marketing Manager, MDS US Region, to lead marketing for ChloraPrep, GuardIVa and StatLock brands in the US. You will influence product-line decisions and drive initiatives across cross-functional teams, including regulatory, medical, quality, and finance.

A successful candidate combines branding, forecasting and product development expertise with strong stakeholder influence to deliver business results and growth in a fast-paced healthcare environment.

Qualifications

• Bachelor's degree in a relevant field.
• 5+ years of product marketing or commercial marketing experience in medical devices/healthcare.
• Experience developing and executing annual marketing plans and growth strategies.
• Experience partnering with sales teams and external customers to drive market growth.

Responsibilities

• Utilizes BD Way of Marketing methodology to evaluate US marketing strategy and renew/refine strategy.
• Develops and manages annual strategic reviews and marketing plans for assigned products.
• Collaborates with sales, customer service, and key accounts to drive growth and align with distributors and customers.
• Establishes relationships with thought leaders, associations, and medical societies to stay updated on trends.
• Tracks, reports, and analyzes account wins/losses and pricing adjustments; contributes to budget/projections.
• Participates on cross-platform teams delivering marketing leadership to projects and liaises with Regulatory, Medical, Quality and Finance teams.

Skills

Product marketing

Commercial marketing

Market analysis

Sales enablement

Cross-functional collab

Education

Bachelor's degree

MBA or advanced degree

Job description

We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role

As Marketing Manager, MDS US Region, you will lead marketing for the BD ChloraPrep, GuardIVa and StatLock brands in the US Region within the Medication Delivery Solutions business unit. The individual will provide significant input into product line-related business decisions; play a critical role in key projects/initiatives, often leading project/initiative teams.

Key Responsibilities

• Utilizes the BD Way of Marketing methodology, competencies, and tools to evaluate US competitive marketing strategy and moves to renew/refine strategy including go-to-market elements to accelerate growth and product category share gain and achieve and exceed growth expectations in dollars, units, and gross profitability targets.
• Develops and manages all aspects of annual strategic review (ASR) and marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.
• Works with customer facing functions including, but not limited to, Oncology and Vascular Care Sales, Customer Service, Directors of National Accounts, Channel Management and aligns with, and where required establishes relationships with GPOs, Distributors, and other pertinent customers and partners to drive growth.
• Establishes and maintains relationships with US based thought leaders, key opinion leaders, prioritized associations and medical societies as required to stay updated on current and emerging trends in clinical practices, market, and competitive trends.
• US Region Tracking, monitoring, and reporting in a cohesive and articulate manner account wins, losses & pricing adjustments -- and synthesis of opportunities and risks. The Marketing Manager will be required to provide regular reports to Management and provide input to budget, projections, and forecasts.
• Participates as a Marketing Core Team Member on cross-platform teams initiatives, delivering the marketing leadership and support needed to the relevant projects. Works constructively with internal functions including Regulatory Affairs, Medical Affairs, Quality, Finance and leadership.
• Ensure that all activities are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards.
• Develop, and utilize market analyses and market research where necessary, and evaluate results to optimize the marketing planning process.

About You

A successful candidate will be strong marketing professional who contributes as a core member of the GuardIVa relaunch team. They bring expertise in areas such as branding, product development, and forecasting, while demonstrating the ability to drive strategy, influence stakeholders, and execute initiatives that deliver business results.

Minimum Requirements

• Bachelor’s degree
• At least 5 years of product marketing or commercial marketing experience within medical device, diagnostics, life sciences, biotech, or healthcare
• Experience developing and executing annual marketing plans, growth strategies, and sales enablement for a product portfolio.
• Demonstrated experience partnering directly with sales teams and external customers to drive market growth.
• Experience conducting market analysis, competitive analysis, and customer research to support business decisions.
• Manage portfolio performance including demand management, backorder response strategies and product remediation communication
• Ability to travel up to 20%

Preferred Qualifications

• MBA or advanced degree

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

USA NJ - Franklin Lakes

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance‑based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under 'Our Commitment to You.'

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$120,900.00 - $193,400.00 USD Annual