Marketing Manager

Amcor; Appleton, Oshkosh, Neenah (WI, WI, WI); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Flexible time off

Paid Parental Leave

Tuition Reimbursement

Job summary

Amcor is seeking a Brand Marketing Manager in Appleton, Wisconsin to develop market strategies and drive revenue growth. The role involves collaboration with cross-functional teams and conducting market analyses to position Amcor as a leader in targeted segments.

The ideal candidate will have a Bachelor's degree, outstanding communication skills, and a customer-centric focus. Experience with packaging materials is preferred. Amcor offers a comprehensive benefits package, including medical plans and retirement savings.

Qualifications

• Ability to motivate cross-functional teams and external partners.
• Experience with packaging materials and formats.
• Familiarity with pharmaceutical/medical industry marketing.

Responsibilities

• Develop market segment strategies to drive revenue growth.
• Conduct competitor assessments and monitor market dynamics.
• Lead B2B and B2C insight programs to inform strategies.
• Build relationships with key customers to deepen engagement.
• Support customers through new product launches.

Skills

Strategic mindset

Strong communication

Financial acumen

Marketing fundamentals

Customer-centric focus

Education

Bachelor’s degree

MBA (Preferred)

Job description

Job Description

As a Brand Marketing Manager, you will be the architect of our market leadership strategy—creating a roadmap that positions Amcor as the preferred partner in targeted vertical segments. Your mission: develop, articulate, and execute market segment strategies that drive revenue growth and profitability.

You’ll collaborate closely with cross‑functional teams—Sales, Pricing, Product Management, and R&D—to align priorities and deliver impactful go‑to‑market strategies. Leveraging Amcor’s global successes and innovation platforms, you’ll help establish our leadership in chosen segments.

What You’ll Do

Market Segmentation, Positioning & Pricing

• Analyze market trends, size, and competitive landscape to identify growth opportunities.
• Own and drive the multi‑generational product innovation pipeline aligned with segment strategy.
• Conduct competitor assessments and monitor market dynamics.
• Identify white spaces for new segments and customers.
• Partner with Product Management and Pricing teams to execute value‑driven actions that reduce cost and boost profitability.
• Facilitate commercial efforts through Plant Profit teams.

Consumer & Customer Insights

• Lead B2B and B2C insight programs to inform market entry and positioning strategies.
• Drive initiatives such as focus groups, ethnographic studies, and Voice of Customer engagements.
• Translate consumer trends into actionable packaging solutions.
• Collaborate across Amcor business units to deliver unique value propositions as ONE Amcor.

Strategy & Market Entry Execution

• Develop and implement go‑to‑market strategies for targeted segments.
• Build strong relationships with key customers to deepen engagement.
• Co‑own product platform pipeline and roadmap with R&D.
• Lead cross‑functional strategic planning, including annual plans and stage‑gate processes for market entry.
• Support customers through new product launches, working collaboratively with internal teams and external partners.

What We Value

• Strategic mindset with a results‑driven approach.
• Strong communication and relationship‑building skills.
• Proactive, self‑starter attitude with organizational excellence.
• Customer‑centric focus and ability to influence stakeholders.

Required

What We’re Looking For

• Bachelor’s degree.
• Ability to motivate cross‑functional teams and external partners toward shared goals.
• Strong financial acumen for business planning and capital justification.
• Proven expertise in marketing fundamentals: strategy development, segmentation, and product management.
• Willingness to travel up to 20% domestically.

Preferred

• MBA.
• Technical knowledge of flexible packaging.
• Experience with new packaging materials, formats, and equipment.
• Familiarity with pharmaceutical/medical industry marketing and product launches.
• Understanding of sustainability principles, including life cycle analysis and carbon footprint.

Our Expectations

We Expect Our People To Be Guided By The Amcor Way And Demonstrate Our Values Every Day To Enable The Business To Win. We Are Winning When

• Our people are engaged and developing as part of a high‑performing Amcor team
• Our customers grow and prosper from Amcor’s quality, service, and innovation
• Our investors benefit from Amcor’s consistent growth and superior returns
• The environment is better off because of Amcor’s leadership and products

Equal Opportunity Employer / Minorities / Females / Disabled / Veterans / Sexual Orientation / Gender Identity

Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you would like more information about your EEO rights as an applicant under the law, please click on the "Know Your Rights: Workplace Discrimination is Illegal" Poster.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.

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Benefits

When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:

• Medical, dental and vision plans
• Flexible time off, starting at 80 hours paid time per year for full‑time salaried employees
• Company‑paid holidays starting at 8 days per year and may vary by location
• Wellbeing program & Employee Assistance Program
• Health Savings Account/Flexible Spending Account
• Life insurance, AD&D, short‑term & long‑term disability, and voluntary benefits
• Paid Parental Leave
• Retirement Savings Plan with company match
• Tuition Reimbursement (dependent upon approval)
• Discretionary annual bonus program (initial eligibility dependent upon hire date)