Marketing Manager

Amcor LLC; Evansville (IN); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Medical, dental and vision plans

Flexible time off

Company-paid holidays

Wellbeing program and EAP

Retirement Savings Plan with company 1

Tuition Reimbursement

Job summary

Amcor LLC is seeking a Marketing Manager to lead the strategy and execution for assigned packaging products and markets, driving profitable growth. You will define market opportunities, develop value propositions, and run strategic and tactical marketing programs to outpace competition.

Collaborating with commercial, product line, and R&D teams, you will shape long-term plans and brand communications, while leveraging market research tools to inform decisions and ensure market advantage.

Qualifications

• Bachelor's degree in business administration or related field.
• 5+ years of packaging industry experience.
• Proficient in Microsoft Word, Excel and PowerPoint; working knowledge of market research tools and marketing suites.
• Ability to work effectively across an organization and synthesize information to deliver concrete recommendations and plans.

Responsibilities

• Develop and manage growth strategy for assigned packaging products/markets.
• Define market opportunities and sizing, and plan promotional activities and pipelines.
• Inform organization how to win in the market, including product needs and value propositions.
• Collaborate with Sales, Service, Operations and R&D to align on capacity and technology needs.
• Lead marketing communication and branding efforts to reinforce Amcor's market position.

Education

Bachelor's degree in business administration or related field

Tools

Hubspot

HootSuite

Adobe CS

Euromonitor

Circana

Mintel

Job description

Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world.At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It’s our core value and integral to how we do business.Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win – adapting quickly in an everchanging world – and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTubeJob DescriptionThe Marketing Manager develops and executes the strategy for assigned products and markets to drive profitable growth for the organization. This role will develop a full understanding of the market needs in the packaging segments and develop the winning value propositions. The Marketing Manager will be responsible for understanding current and future trends for innovation to ensure ongoing marketplace advantage. The Marketing Manager will develop and execute both strategic and tactical marketing programs to deliver growth targets based on market dynamics, such as customer penetration, and developing short and long-term plans to deliver on these targets. Responsible for position and promotion of market solutions within industry through trade shows, trade associations and other external promotions. This individual will work as part of the RPSNA marketing team, collaborating with commercial, product line, product development and innovation teammates to inform, develop and execute marketing programs and plans.Primary Responsibilities:Develop and manage execution of growth strategy for assigned packaging products / marketsDefine the opportunity in the market, including customer makeup and opportunity sizingDefine promotional activities and pipeline for products based on strategy, including tradeshows and promotional materialsInform organization how to win in the assigned market, including definitions around product needs, value prop and geographic & specific end-market definitionsSupport commercial teams in all aspects of business development strategy for new and emerging technologies or productsCollaboratively guide product marketing managementWork with Product Line Management teams on long-term capacity and technology platform needs, market requirements, etc.Collaborate across functions to develop right-to-win spacesEnsure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristicsGuide marketing strategies and plansDefine leading marketing prospects, growth categories and emerging brandsLeverage internal resources to ensure demand generation driven market projects.Collaborative engagement of customers with the Sales team and project the differentiated value proposition developed for the marketCollaboratively develop customer-specific selling collateralCollaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & DevelopmentInform market-based innovation pipeline developmentDevelop product innovation trends based on marketplace and competitive analysisCollaboratively partner with Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipelineSupport and inform R&D resources and innovation project prioritization with R&D team to achieve short and long-term goals.Capability building and specific deliverablesClosely monitor and understand consumer, retail and customer landscape to identify trends in each of these componentsUnderstand Global Amcor capabilities and global trendsLeads communication of key trends after translating trends into market needs which can be delivered through flexible and rigid, polymer-based packagingMonitor and summarize ongoing strategic moves of main competitorsDevelop and lead marketing value proposition developmentAlign and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiationDevelopment of internal and external product and brand communicationsArticulation of value propositions relevant to targeted customersAdherence to and management of brand standards as they apply to external and internal communicationsQualifications:Bachelor’s degree in business administration or related field5+ years of packaging industry experience in preferredComfort and experience with product innovation, marketing strategies, marketing tactics and competitive researchProficient in Microsoft Word, Excel and PowerPoint; working knowledge of market research tools (e.g. Euromonitor, Circana, Mintel, etc.) and marketing suites (e.g. Hubspot, HootSuite, Adobe CS, etc.) preferredAbility to work effectively across an organization, including direct and indirect reporting linesAbility to synthesize and communicate information from multiple sources to deliver concrete recommendations and plansStrong organizational skills and proven ability to manage multiple tasks and project simultaneously#LI-VA1Our ExpectationsWe expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when:Our people are engaged and developing as part of a high-performing Amcor teamOur customers grow and prosper from Amcor’s quality, service, and innovationOur investors benefit from Amcor’s consistent growth and superior returnsThe environment is better off because of Amcor’s leadership and productsEqual Opportunity Employer/Minorities/Females/Disabled/Veterans/Sexual Orientation/Gender IdentityAmcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.If you would like more information about your EEO rights as an applicant under the law, please click on the \"Know Your Rights: Workplace Discrimination is Illegal\" Poster. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.E-VerifyWe verify the identity and employment authorization of individuals hired for employment in the United States.BenefitsWhen you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:Medical, dental and vision plansFlexible time off, starting at 80 hours paid time per year for full-time salaried employeesCompany-paid holidays starting at 8 days per year and may vary by locationWellbeing program & Employee Assistance ProgramHealth Savings Account/Flexible Spending AccountLife insurance, AD&D, short-term & long-term disability, and voluntary benefitsPaid Parental LeaveRetirement Savings Plan with company matchTuition Reimbursement (dependent upon approval)Discretionary annual bonus program (initial eligibility dependent upon hire date)