Marketing Manager

View Homes; El Paso (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

HSA/FSA accounts

Job summary

View Homes in El Paso, TX seeks a Marketing Manager to drive brand awareness, community traffic, and home sales. You will partner with sales, construction, and leadership to maintain consistent branding across all communities and channels.

The role manages digital, print, social, email, signage, and events; supports new community launches; analyzes performance; trains sales teams; and oversees budgets and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field is required.
• Minimum 5 years of progressive marketing experience in homebuilding/real estate preferred.
• Strong understanding of digital marketing, lead generation, and analytics.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent communication and organizational skills.

Responsibilities

• Develops and executes comprehensive marketing plans for View Homes communities.
• Manages campaigns across digital, print, social, email, signage, and events.
• Supports new community launches, model openings, and grand openings.
• Ensures marketing aligns with sales goals and buyer demographics.
• Analyzes lead performance and ROI to improve traffic and sales.
• Maintains brand consistency across markets and materials.
• Trains sales teams on campaigns and programs.
• Develops division-level marketing budgets and tracks ROI.
• Collaborates with agencies, vendors, and media partners.

Skills

Marketing leadership

Campaign management

Cross-functional collaboration

Analytics & ROI tracking

Communication & presentation

Education

Bachelor's Degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Marketing automation tools

Real estate listing platforms

Job description

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, community traffic, lead generation, and home sales for View Homes. This role partners closely with sales, construction, and leadership teams to ensure consistent branding, strong market presence, and measurable marketing performance across all communities and channels.

What you will do

• Develops and executes comprehensive marketing plans for new and existing View Homes communities.
• Plans, manages, and optimizes campaigns across digital, print, social media, email, signage, and events.
• Supports new community launches, model openings, and grand opening events.
• Ensures marketing strategies align with sales goals, market conditions, and buyer demographics.
• Manages digital marketing efforts, including paid search, paid social, SEO, website content, and email campaigns.
• Oversees online listings, community websites, and lead routing platforms (e.g., CRM, MLS, Zillow, Realtor.com).
• Analyzes lead performance and conversion metrics to improve traffic and sales outcomes.
• Maintains and protects the View Homes brand across all markets and marketing materials.
• Ensures consistent messaging, visual standards, and tone across all customer touchpoints.
• Collaborates with creative partners, agencies, and vendors to produce high-quality marketing assets.
• Partners with sales teams to develop tools such as brochures, floor plan collateral, signage, and presentation materials.
• Provides marketing insights to support pricing strategies, promotions, and buyer incentives.
• Trains sales teams on campaign initiatives and marketing programs.
• Develops and manages division-level marketing budgets.
• Tracks ROI and performance against budgets and goals.
• Manages relationships with external vendors, agencies, printers, and media partners.
• Monitors KPIs such as traffic, leads, cost per lead, conversion rates, and sales performance.
• Prepares regular performance reports and present insights to leadership.
• Continuously tests, learns, and optimizes marketing tactics to improve results.

Education Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field. required.

Experience Qualifications

• A minimum of 5 years progressive marketing experience, preferably in homebuilding, real estate, construction, or a related industry required.
• Strong understanding of digital marketing, lead generation, and analytics required.
• Demonstrated ability to work in a team environment with the ability to establish strong working relationships with superiors and peers required.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment required.
• Excellent communication, organizational, and project management skills required.
• Experience marketing residential communities or large-ticket consumer products preferred.
• Familiarity with CRM systems, marketing automation tools, and real estate listing platforms preferred.
• Event marketing and new community launch experience preferred.

Knowledge, Skills, and Abilities

• Strong and effective oral and written communication skills
• Demonstrated ability to work in a team environment with the ability to establish strong working relationships with superiors and peers.
• Must be detail-oriented and able to work within specified deadlines.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Ability to work in a fast-paced, ever-changing, spontaneous, and deadline-driven environment.
• Requires a detail-oriented, independent thinker who can be a part of a team and demonstrate strong attention to detail, and basic knowledge of property management activities.
• Reliable and dependable attendance and punctuality are essential for this position.

Compensation

We are committed to offering competitive and equitable compensation. We also offer a generous total compensation and benefits package.

Benefits

A competitive salary is only one part of your total rewards. We also offer a comprehensive benefits package, including paid time off, medical, dental, life and disability insurance, HSA/FSA accounts, retirement, rewards programs, and so much more!

EEO/ADA

The Company and its affiliates provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.