Marketing Specialist or Manager

Risewell Homes; Austin (TX); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive health insurance

Generous paid time off

401(k) with employer matching

Wellness incentive program

Job summary

A real estate firm is seeking a Marketing Specialist or Manager to lead strategic marketing initiatives aimed at enhancing brand presence and driving sales. The role includes developing marketing plans, overseeing community marketing efforts, and collaborating with sales teams. The ideal candidate should possess a relevant degree and have 5–8 years of experience in marketing, particularly within real estate. This position offers a competitive salary and comprehensive benefits, including health insurance and paid time off.

Qualifications

• 5–8 years of marketing experience, ideally within real estate or homebuilding.
• Strong knowledge of digital marketing and website management.
• Proven ability to manage budgets and deliver measurable results.

Responsibilities

• Develop and implement marketing plans and campaigns.
• Partner with Sales and Marketing teams for alignment.
• Optimize community-level marketing efforts and manage operational tasks.

Skills

Digital marketing

Social media management

Project management

Communication skills

Data analysis

Graphic design skills

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Microsoft Office Suite

Photoshop

InDesign

Job description

The Marketing Specialist or Manager leads the development and execution of strategic marketing plans that drive qualified traffic, strengthen brand presence, and support division sales goals. This role oversees campaign planning, digital and traditional advertising, community marketing initiatives, and vendor relationships to optimize performance and maximize ROI. The ideal candidate is strategic, data-driven, and highly collaborative.

Responsibilities

• Develop and implement annual and quarterly marketing plans, campaigns, and community strategies aligned with division and corporate goals.
• Identify innovative marketing opportunities to increase qualified traffic, enhance brand visibility, and improve conversion outcomes.

Cross-Functional Collaboration

• Partner closely with Sales and Marketing teams to ensure initiatives support business objectives and provide sales teams with collateral, market insights, buyer profile analysis, and lead management support.
• Participate in sales meetings, regularly visit communities, and maintain awareness of competitive activity.

Community Marketing & Brand Experience

• Oversee community-level marketing efforts, including merchandising, model homes, sales office readiness, signage, renderings, photo shoots, collateral, grand openings, and events.
• Support sales counselors through assessments of sales office presentations and community preparedness.

Data, Analytics & Optimization

• Provide actionable, data-driven insights and recommendations to optimize results and maximize ROI.

Budget & Project Oversight

• Contribute to divisional and corporate special projects as needed.

Key Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of marketing experience, ideally within real estate, homebuilding, or a related industry.
• Strong knowledge of digital marketing, social media, and website management; experience partnering with external agencies.
• Proven ability to plan and execute marketing strategies, manage budgets, and deliver measurable results.
• Highly organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment.
• Proficiency in Microsoft Office Suite; graphic design skills (Photoshop, InDesign) preferred.
• Excellent communication, presentation, and cross-functional collaboration skills.

The expected base salary for this position is between $80,000 to $100,000 per year, depending on experience and skillset. Base salary is paid bi-weekly.

In addition to competitive health insurance coverage for team members and their dependents, Risewell Homes also provides comprehensive benefits such as generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with employer matching; and a wellness incentive program to help team members thrive both personally and professionally.

Physical Requirements

This is primarily a sedentary position. Requires the ability to hear, type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance are expected.

The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Supervisory Responsibilities

This position may supervise other employees.

Travel Requirements

Occasional travel may be required. A valid driver’s license and active vehicle insurance is required at all times.

FLSA Classification

Exempt

Disclaimer

Risewell Homes is an equal opportunity employer. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add, modify, or remove job duties at any time.