Marketing Manager

Kofile; Dallas (TX); Hybrid; USD 85,000 - 125,000; Full time

Job summary

A leading technology company is seeking a Marketing Manager to drive brand building and demand generation efforts. Located in Dallas/Ft Worth Metroplex, this hybrid role involves planning and executing marketing campaigns aimed at local government sectors. The ideal candidate will have a background in B2B marketing and be adept at strategizing and implementing impactful campaigns to foster growth.

Qualifications

• Experience in B2B marketing, ideally targeting public sector.
• Strong skills in campaign planning and execution.
• Ability to analyze data and optimize marketing strategies.

Responsibilities

• Drive brand awareness through integrated campaigns.
• Manage lead generation and follow-up processes.
• Plan and execute marketing events and webinars.

Skills

B2B Marketing

Brand Strategy

Lead Generation

Campaign Management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM software

Marketing Automation Platforms

Job description

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Job Description

Hybrid role - Must be based on the Dallas/Ft Worth Metroplex

Job Description

Hybrid role - Must be based on the Dallas/Ft Worth Metroplex

About Kofile: Kofile is a fast-growing B2B technology company providing innovative records management and digital transformation solutions to over 3,000 local government agencies . We help county and city governments digitize their historical records and streamline citizen services. We’re a mission-driven team passionate about empowering the public sector with better technology.

Role Overview: We are seeking a versatile, hands-on Marketing Manager to drive our brand building and demand generation efforts. In this role, you will be the go-to marketer responsible for planning and executing brand, events, and campaigns that generate awareness and qualified leads. You will work cross-functionally to promote Kofile’s solutions to decision-makers in local government (clerks, recorders, IT directors, etc.) using creative multi-channel strategies. This role offers the opportunity to build brand and pipeline generation programs from the ground up, working closely with external resources to support execution. The ideal candidate is a self-starter who can both strategize and roll up their sleeves to implement, with experience in B2B marketing (preferably to public sector or government audiences). This is a high-impact, visible role that will directly influence Kofile’s growth.

Key Responsibilities

Brand & Awareness: Build and execute a plan that generates market awareness of Kofile to our target personas. This includes organic social, customer stories, and paid promotions to distribute our content and insights to deliver measurable impact for our brand.

Demand Generation Campaigns: Design and execute integrated marketing campaigns to drive awareness and generate leads. This includes email marketing programs, content marketing (ebooks, case studies, webinars), digital advertising (SEM, LinkedIn), and account-based marketing tactics targeting key government accounts.

Lead Management & Nurturing: Own the top-of-funnel lead process. Optimize lead capture on the website (landing pages, forms) and manage our marketing automation system for email nurture flows. Segment the audience (by persona, region, etc.) and deliver targeted content to engage and educate prospects. Work closely with sales to define MQL criteria and ensure smooth hand-off of qualified leads.

Event & Webinar Marketing: Plan Kofile’s participation in industry conferences, trade shows, and our own webinars. Responsibilities include selecting the right events, working with local field teams on logistics, developing pre-event outreach campaigns to drive attendance, and managing post-event follow-up (such as thank-you emails, content offers, scheduling demos for booth leads). Develop event briefs with goals (lead targets, meetings) and ensure we maximize ROI from each event.

Content Creation & Collateral: Collaborate on creation of compelling content that fuels demand generation. Partner with key internal and external resources to source content such as blog posts, case studies, one-pagers, and short videos. Ensure all content highlights Kofile’s value proposition to government agencies and is optimized for use in campaigns. Manage outside writers or designers as needed to produce high-quality materials.

KPIs and Reporting: Track marketing performance and report on results weekly and monthly. Monitor key metrics including website traffic, lead conversion rates, email engagement, cost per lead, and pipeline created. Use Google Analytics, CRM reports, and marketing automation stats to derive insights. Drive positive ROMI.

Budget & Vendor Management: Manage the marketing budget allocated for demand gen programs and events. Work with outside vendors (digital ad agencies, freelancers, print shops, etc.) to execute projects on-budget. Evaluate vendor performance and negotiate contracts or agreements to ensure Kofile gets good value and results.

Website Management: Identify/partner with external resource(s) to manage/update the website as necessary. Focus areas should include updating page copy, ensuring proper lead capture and routing, and adding/updating content.

#kofile2022

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services and Advertising Services

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