Content Marketing Manager

Nexstar Media Group Inc.; Irving (TX); Remote; USD 90,000 - 110,000; Full time

Job summary

A leading media company is seeking a Content Marketing Manager to enhance content visibility across various channels, including social media and partnerships. This fully remote role involves leading marketing strategies, managing influencer relationships, and producing impactful partner campaigns to drive audience engagement, all while working collaboratively within a large media framework.

Benefits

Medical

Dental

Vision

401K match

Vacation

Pair Parental Leave

Qualifications

• Experience managing creators/influencers with strategic social media plans.
• Preparing campaign analysis and reporting for stakeholders and partners.
• Understanding of audience development analytics and social best practices.

Responsibilities

• Lead content marketing efforts for social media and partner campaigns.
• Develop and optimize influencer programs to drive revenue.
• Leverage insights to improve performance and track campaigns.

Skills

Creative & editorial depth/breadth

Managing influencers

Working with external retail partners

Tools

Analytics tools

SEO

Social media platforms

Job description

BestReviews.com, a division of Nexstar Media Group, is the best source for product recommendations on the internet. Our mission is to simplify purchasing decisions, helping the everyday consumer find products that make life better and easier. We have partnerships that allow our content to be seen on top sites like The Hill, Chicago Tribune, NewsNation, Nexstar local TV news sites and more.

As the Content Marketing Manager at BestReviews, you will enhance the visibility of BestReviews' content across new audience channels including social media, partner campaigns and broadcast while strengthening its presence within the broader Nexstar network. You will manage creative throughlines between disparate pieces of content across these channels while liaising with both internal (content teams) and external (influencers, partners) contacts.

This role is full-time and remote. Learn more about us here: http://bestreviews.com/about-us

Your primary objectives / responsibilities:

• Lead content marketing efforts in support of social media campaigns, business development partnerships and broadcast initiatives
• Develop and optimize an influencer program focused on driving revenue, ensuring seamless collaboration and measurable impact
• Produce partner campaigns with business development across platforms, ensuring creative, operational, and performance targets are met
• Assist with deliverables for business development efforts, helping ideate and create assets for partners incorporating brand guidelines
• Develop and leverage insights on performance to drive continual improvement and ensure partner and social placements are executed, tracked and optimized per campaign
• Work with the Paid Media team on amplification of social and partner campaigns
• Work with the Content team to support their initiatives, drive audience, and ensure cohesive content strategies across all verticals
• Leverage the Nexstar network to amplify BestReviews content, particularly during major shopping events, to drive traffic and engagement

Skills:

• Creative & editorial depth/breadth - experience conceiving, writing, editing commerce content
• Experience managing influencers
• Experience working with external retail partners

Qualifications / requirements:

• Experience managing creators / influencers and proven ability to develop strategic social media plans
• Experience preparing campaign analysis and reporting for internal stakeholders and external partners
• A deep understanding of audience development analytics, tools, SEO, and social best practices
• High level of attention to detail with excellent organizational/project management skills
• Experience working with multiple stakeholders at a large media company
• Able to work both independently and as a part of a team
• Able to work remotely, communicating primarily via Slack, Zoom, and Teams

The compensation range for this position is $90-$110K annual salary. Other benefits include Medical, Dental, Vision, 401K match, Vacation and Pair Parental Leave.