Marketing Manager

First Texas Homes; Dallas (TX); On-site; USD 80,000 - 115,000; Full time

Job summary

A leading company in the homebuilding sector is seeking a Marketing Manager to develop and implement strategic marketing initiatives. This role involves collaboration with cross-functional teams to drive traffic and sales through innovative marketing campaigns. The candidate will oversee branding, manage marketing budgets, and coordinate special events while ensuring adherence to brand standards.

Qualifications

• 7-10 years of experience in marketing, graphic design, or content creation.
• Hands-on experience with digital marketing and CRM tools.
• Strong writing skills with a portfolio of work.

Responsibilities

• Develop and execute community marketing plans and budgets.
• Manage marketing and branding activities across various platforms.
• Coordinate and manage community events and vendor relations.

Skills

Digital Marketing Platforms

Graphic Design

Content Creation

Project Management

Communication

Education

Bachelor's degree in Marketing, Communications, or Design

Tools

Adobe Creative Suite

CRM Tools

Email Marketing Software

Job description

Join to apply for the Marketing Manager role at First Texas Homes

4 days ago Be among the first 25 applicants

Join to apply for the Marketing Manager role at First Texas Homes

Get AI-powered advice on this job and more exclusive features.

The Marketing Manager is responsible for creating and effectively implementing a marketing plan to drive traffic and sales, based on facts, analytics and collaboration with cross-functional partners. You will manage the marketing strategy, including consumer segmentation, marketing budget, branding, and event planning. This role involves graphic design, video production, writing blogs and press releases, managing campaigns, and coordinating community events. As a liaison to the operations leaders, this position ensures marketing campaigns and deliverables are in place to achieve the company's goals and objectives.

Sitting on-site in the Dallas Corporate office and reporting directly to executive leadership, the Marketing Manager will work closely with internal teams, builder partners, 3rd party agencies, and external vendors to ensure the successful implementation of marketing strategies.

Primary Responsibilities

• Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations
• Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more
• Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
• Execute sales center fabrication, ordering, and programming
• Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages
• Manage internal marketing team to facilitate projects and deadlines with vendors
• Take a leadership role in the opening of new communities and the launch of new products and plans. Work with Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
• Manage communications/public relations to ensure all communications are aligned with brand and corporate standards
• Work closely with Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
• Source, engage, and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management, and workflow
• Evaluate new technologies and opportunities to improve the homebuying process from the customer's perspective
• Enforce strict adherence to brand standards and guidelines across all internal and external partners
  
  

Qualifications

• Hands-on experience with digital marketing platforms (Google Ads, Meta, HubSpot, etc.), CRM tools, and email marketing software.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• 7-10 years of experience in marketing, graphic design, or content creation, in real estate, homebuilding, new home sales industry is a must
• Bachelor's degree in Marketing, Communications, Design, or a related field.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Proficiency in AI-driven tools and technologies for marketing, such as ChatGPT, Jasper, Grammarly, Canva AI, and Adobe AI to optimize tasks quickly and efficiently.
• Strong writing skills with a portfolio showcasing blogs, press releases, or marketing copy.
• A proactive, detail-oriented, and creative mindset with strong communication skills.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

Referrals increase your chances of interviewing at First Texas Homes by 2x

Get notified about new Marketing Manager jobs in Dallas, TX.

Associate Brand Manager, Taste Innovation

Dallas, TX $80,000.00-$100,000.00 3 weeks ago

Dallas-Fort Worth Metroplex $70,000.00-$90,000.00 1 month ago

Brand Marketing Manager - Wine Innovation

Dallas, TX $121,800.00-$182,600.00 5 days ago

Brand Content & Planning Manager, Americas

Marketing and Communications Manager (Irving, Tx)

Irving, TX $102,600.00-$175,800.00 1 week ago

Dallas, TX $100,000.00-$120,000.00 2 weeks ago

Brand Manager for Latin America and Caribbean

Brand Manager for Latin America and Caribbean

Plano, TX $107,800.00-$114,000.00 3 days ago

Dallas, TX $75,000.00-$80,000.00 2 weeks ago

Dallas, TX $90,000.00-$110,000.00 5 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.