Marketing Manager

Elizabeth's; Corpus Christi (TX); On-site; USD 45,000 - 60,000; Full time

Job summary

Elizabeth's in Corpus Christi, TX seeks a Marketing and Public Relations Coordinator to manage day‑to‑day marketing initiatives, assist in developing brand strategies with the Executive Team, and coordinate annual WaterStreet market festivals.

Responsibilities include identifying local opportunities to boost sales, serving as a brand ambassador, ensuring marketing materials are displayed, updating the website, posting on social media, and building community partnerships with schools, hospitals,

Qualifications

• Bachelor Degree in Marketing or related field OR an equivalent combination of education and experience.
• Ability to assess and prioritize multiple tasks, projects, and changing demands and schedules.
• Knowledge of marketing materials and WaterStreet, LTD.
• General knowledge of Microsoft Office (Word, PowerPoint, Outlook, Excel). Experience with graphic design and Adobe Suite a plus.
• Ability to work as a strong team player in a challenging, fast-paced environment.

Responsibilities

• Work with General Managers to recognize new customer and event opportunities to maximize sales.
• Brand ambassador reflecting WaterStreet Restaurant culture and hospitality.
• Ensure marketing materials are distributed and displayed in locations and at local events.
• Proactively seek marketing opportunities within the community to increase brand exposure.
• Develop and manage community relationships (schools, youth programs, hospitals, colleges, chambers).
• Update Website on a regular basis.
• Daily social media posts on Instagram and Facebook.
• Coordinate and execute special events and community partnerships.

Skills

Leadership

Communication

Teamwork

Analytical skills

Problem solving

Attention to detail

Education

Bachelor Degree in Marketing or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

Manages the day-to-day execution of our marketing and public relations strategies. Assists in developing brand strategies with the Executive Team on an annual basis. Coordinates and executes annual festivals held on the WaterStreet market.

JOB DUTIES

• Work with the General Managers to recognize new customer and event
  opportunities to maximize potential sales.
• Brand ambassador by embracing and reflecting the WaterStreet Restaurant
  culture and hospitability.
• Working with the restaurant managers to ensure that all marketing materials are
  distributed and displayed appropriately within the restaurant or at local events.
• Proactively seeking out marketing opportunities within the community to increase
  restaurant brand exposure.
• Develop and manage relationships within the community (i.e. schools, youth
  sports programs, hospitals, colleges, chamber of commerce etc.).
• Updating Website on a regular basis.
• Emailing Music Calendars.
• Creating and switching out signs on the marketplace.
• Reordering branding items such as menus, business cards, coupons, table tents,
  etc.
• Daily Instagram and Facebook promotional posts on our platforms.
• Weekly report for management staff including Downtown Happenings, online
  reviews, and other pertinent operational info and metrics.
• Identify and manage cost effective local advertising opportunities.
• Special Event Planning/Support.
• Identify event opportunities in designated market and coordinate/execute all
  aspects of event.
• Evaluate each event and provide reports/recommendations for future
  participation.
• Manage coordination of special events at the store level (i.e. anniversary
  celebrations, live music events, etc.).
• Participate in and attend as directed all marketing department meetings/events.
• Complete other job duties as assigned by the Controller and C.E.O.

KEY COMPETENCIES AND CHARACTERISTICS

Lives our Core Values & Disciplines.

• Exhibits:
• o Leadership and motivational skills
• o Interpersonal/listening/communication skills
• o Problem resolution/guest recovery skills
• o Attention to detail and analytical skills
• o Inspires cooperation and teamwork through a positive attitude and with
  enthusiasm
• -Bachelor Degree in Marketing or related field OR an equivalent combination of
  education and experience
• -Ability to assess and prioritize multiple tasks, projects, and constantly changing
  demands and schedules
• -Knowledge of materials, methods, and tools involved in the marketing of
  WaterStreet, LTD.
• -General knowledge of Microsoft office (i.e. Word, PowerPoint, Outlook, Excel,
  etc.). Experience with graphic design and Adobe Suite programs a plus
• -Ability to work as a strong team player in a challenging, fast-paced environment
• -Inspires cooperation and teamwork through a positive attitude and with
  enthusiasm
• -Ability to remain calm and positive under stressful situations
• -Dependable, trustworthy
• -Exhibits neat, clean and professional image at all times
• -Committed to professional and personal self-development