Marketing Manager

WaterStreet, Ltd.; Corpus Christi (TX); On-site; USD 40,000 - 60,000; Full time

Job summary

WaterStreet, Ltd. in Corpus Christi, TX, is seeking a Marketing/PR professional to manage day-to-day execution of marketing and public relations strategies.

You will assist in developing brand strategies with the Executive Team and coordinate annual festivals in the WaterStreet market. You will work with General Managers and restaurant managers to maximize sales opportunities, manage community relationships, and maintain marketing materials across venues.

Qualifications

• Bachelor Degree in Marketing or related field OR an equivalent combination of education and experience.
• Ability to manage multiple tasks, prioritize, and adapt to changing schedules.
• Knowledge of WaterStreet, LTD. marketing materials and brand standards.
• Proficiency with Microsoft Office; experience with graphic design and Adobe Suite is a plus.

Responsibilities

• Develop and manage relationships within the community (schools, sports programs, hospitals, colleges, chamber of commerce).
• Coordinate and execute annual festivals and events in the WaterStreet market.
• Daily Instagram and Facebook promotional posts and monitoring.
• Update website regularly with events, promotions and brand messaging.
• Identify and pursue community marketing opportunities to increase brand exposure.
• Ensure distribution and display of marketing materials within restaurants and at local events.
• Create and switch out signs on the marketplace and reorder branding items as needed.

Skills

Brand management

Public relations

Social media marketing

Communication

Event planning

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

Manages the day-to-day execution of our marketing and public relations strategies. Assists in developing brand strategies with the Executive Team on an annual basis. Coordinates and executes annual festivals held on the WaterStreet market.

JOB DUTIES:

• Work with the General Managers to recognize new customer and event opportunities to maximize potential sales.
• Brand ambassador by embracing and reflecting the WaterStreet Restaurant culture and hospitability.
• Working with the restaurant managers to ensure that all marketing materials are distributed and displayed appropriately within the restaurant or at local events.
• Proactively seeking out marketing opportunities within the community to increase restaurant brand exposure.
• Develop and manage relationships within the community (i.e. schools, youth sports programs, hospitals, colleges, chamber of commerce etc.).
• Updating Website on a regular basis.
• Emailing Music Calendars.
• Creating and switching out signs on the marketplace.
• Reordering branding items such as menus, business cards, coupons, table tents, etc.
• Daily Instagram and Facebook promotional posts on our platforms.
• Weekly report for management staff including Downtown Happenings, online reviews, and other pertinent operational info and metrics.
• Identify and manage cost effective local advertising opportunities.
• Special Event Planning/Support.
• Identify event opportunities in designated market and coordinate/execute all aspects of event.
• Evaluate each event and provide reports/recommendations for future participation.
• Manage coordination of special events at the store level (i.e. anniversary celebrations, live music events, etc.).
• Participate in and attend as directed all marketing department meetings/events.
• Complete other job duties as assigned by the Controller and C.E.O.

KEY COMPETENCIES AND CHARACTERISTICS:

Lives our Core Values & Disciplines.

• Exhibits:
  • Leadership and motivational skills
  • Interpersonal/listening/communication skills
  • Problem resolution/guest recovery skills
  • Attention to detail and analytical skills
  • Inspires cooperation and teamwork through a positive attitude and with enthusiasm
• Bachelor Degree in Marketing or related field OR an equivalent combination of education and experience
• Ability to assess and prioritize multiple tasks, projects, and constantly changing demands and schedules
• Knowledge of materials, methods, and tools involved in the marketing of WaterStreet, LTD.
• General knowledge of Microsoft office (i.e. Word, PowerPoint, Outlook, Excel, etc.). Experience with graphic design and Adobe Suite programs a plus
• Ability to work as a strong team player in a challenging, fast-paced environment
• Inspires cooperation and teamwork through a positive attitude and with enthusiasm
• Ability to remain calm and positive under stressful situations
• Dependable, trustworthy
• Exhibits neat, clean and professional image at all times
• Committed to professional and personal self-development