Marketing Manager

Safewaze; Concord (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare

401(k) matching

Vacation and holidays

Annual bonus plan

Job summary

Safewaze is seeking a Marketing Manager to own campaigns, social channels and channel performance. You will manage projects from brief to launch, expand digital marketing and build dashboards to measure success.

The role requires a Bachelor's in marketing and 5+ years of experience, with hands-on skills in WordPress, MailChimp, Monday.com and digital analytics. A portfolio of collateral is expected and collaboration with Sales, Product, and Distributors is essential.

Qualifications

• Bachelor's degree in marketing or related discipline.
• 5+ years of relevant work experience with strong leadership potential.
• Experience with monday.com or similar project management software.
• Portfolio required with writing samples and examples of contribution to collateral.
• Proficient with website management software such as WordPress.
• Proven excellence in written, verbal and visual communication.

Responsibilities

• Own quality control for deliverables, ensuring accuracy from product specs to brand standards.
• Manage multiple projects and priorities to consistently meet deadlines.
• Execute promotional campaigns from brief through launch and evaluation.
• Expand digital marketing by increasing web traffic, social media presence and email performance.
• Establish dashboards using best-practice metrics to evaluate project results.
• Bring creative energy to copyediting, photo direction and video scripting.
• Manage end-to-end trade show execution, logistics and vendor coordination.
• Oversee support for merchandising, swag and Academy education programs.
• Collaborate with all teams including sales, product, distributors and end users.

Skills

Digital marketing

Project management

Copyediting

Data-driven decision making

Communication

Leadership potential

Education

Bachelor's degree in marketing

Tools

Monday.com

WordPress

MailChimp

Plytix

Claude AI

Job description

We are seeking a versatile marketing professional with a proven record of flawless execution to join our growing team. The Safewaze Marketing Manager sits at the hub of the marketing department, managing projects, executing campaigns and ensuring accuracy of all deliverables. You'll own social media, promotional campaigns, and channel performance. If you're energized by a challenge, thrive in a collaborative environment and can prioritize competing projects to keep the trains running on time — this role was built for you.

THE COMPANY YOU WILL BE JOINING:

• Branded manufacturer and marketer of fall protection equipment
• #1 player in our market with exceptional growth potential
• Mission-driven: we are committed to providing the highest quality fall protection equipment serving the construction, industrial, solar, wind, tower, energy and general safety markets
• Safewaze is a division of Canopy Brands, the best home for the world’s mightiest small companies. Together, our family of brands generates more than $200 million in revenue and solves critical industry challenges across construction, industrial, municipal, utility, marine, and residential markets, supporting the essential systems and environments people depend on every day

WHAT WE OFFER YOU:

• Competitive Salary with comprehensive benefits that includes healthcare, 401k matching, vacation, company paid holidays, annual bonus plan based on company performance
• Meaningful autonomy and empowerment in a positive environment that supports development and recognizes achievement

WHAT THE ROLE DOES:

• Own quality control for deliverables, ensuring accuracy from product specs to brand standards
• Manage multiple projects and priorities to consistently meet deadlines
• Execute promotional campaigns from brief through launch and evaluation
• Expand digital marketing by increasing web traffic, social media presence and email performance
• Establish dashboards using best-practice metrics to evaluate project results
• Bring creative energy to copyediting, photo direction and video scripting
• Manage end-to-end trade show execution, logistics and vendor coordination
• Oversee support for merchandising, swag and Academy education programs
• Collaborate with all teams including sales, product, distributors and end users

THE BACKGROUND THAT FITS:

• Bachelor's degree in marketing or related discipline required
• 5+ years of relevant work experience with strong leadership potential
• Confident using digital tools to present data for strategic decision-making
• Highly organized with strong attention to detail and proven ability to prioritize
• Experience with monday.com or similar project management software
• Demonstrated ability to contribute to and direct creation of marketing collateral
• Excellence in proofreading both text and visuals (assessment will be required)
• Proficient with website management software such as WordPress
• Comfortable utilizing software/technology, including MailChimp, Plytix and Claude AI
• Player/coach – switch with ease from creating an email blast to planning a promo
• Portfolio required with writing samples and examples of contribution to collateral
• Proven excellence in written, verbal and visual communication
• Self-motivated and resourceful, undaunted by change and fast pace
• Embodies Safewaze core values: Respect, Precision, Urgency, Mastery, Positivity