Marketing Director

Safewaze; Concord (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare

401(k) matching

Vacation and holidays

Annual bonus plan

Job summary

Safewaze seeks an experienced Marketing Director to merge product insights with sales execution, shaping multi-channel marketing and annual budgets. You will guide storytelling for our fall protection equipment and lead a growing team focused on channel engagement and strategic market expansion.

Ideal candidate brings 8+ years in marketing with leadership experience, proven budget management, and a track record of driving growth through data analytics and KPI-led strategies.

Qualifications

• Bachelor's degree in marketing or related discipline required.

Responsibilities

• Lead go-to-market planning from developing strategy to overseeing execution.
• Help develop annual budget and departmental strategy across multi-channel B2B platforms.
• Proactively identify additional tools to support all levels of the sales channel.
• Initiate campaigns to drive engagement with specified products and emerging markets.
• Monitor competitive landscape and market trends to inform strategy.
• Set creative direction and review key deliverables for strategic alignment.
• Develop trade show strategy, presence and product storytelling.
• Lead evolution of established programs for distributor merchandising and sales swag.
• Mentor and develop marketing team members, with an opportunity to lead direct reports.
• Collaborate with all teams including sales, product, distributors and end user

Skills

Leadership

Budget management

Go-to-market

Trade show strategy

Product storytelling

Data analytics

Communication

Marketing collateral

Team mentorship

Education

Bachelor's degree in marketing or related

Job description

Description

We are seeking an established marketing professional with a proven record in product commercialization. The Safewaze Marketing Director is a new position designed to sit at the intersection of product and sales, transforming technical product features into compelling stories that drive brand growth. You'll shape marketing strategy and budget with a path to leading the team as the department grows. If you're energized by a challenge, thrive in a collaborative environment and know how to speak the language of engineers, salespeople and tradespeople — this role was built for you.

THE COMPANY YOU WILL BE JOINING:

• Branded manufacturer and marketer of fall protection equipment
• #1 player in our market with exceptional growth potential
• Mission-driven: we are committed to providing the highest quality fall protection equipment serving the construction, industrial, solar, wind, tower, energy and general safety markets
• Safewaze is a division of Canopy Brands, the best home for the world’s mightiest small companies. Together, our family of brands generates more than $200 million in revenue and solves critical industry challenges across construction, industrial, municipal, utility, marine, and residential markets, supporting the essential systems and environments people depend on every day

WHAT WE OFFER YOU:

• Competitive Salary with comprehensive benefits that includes healthcare, 401k matching, vacation, company paid holidays, annual bonus plan based on company performance
• Meaningful autonomy and empowerment in a positive environment that supports development and recognizes achievement

WHAT THE ROLE DOES:

• Lead go-to-market planning from developing strategy to overseeing execution
• Help develop annual budget and departmental strategy across multi-channel B2B platforms
• Proactively identify additional tools to support all levels of the sales channel
• Initiate campaigns to drive engagement with specified products and emerging markets
• Monitor competitive landscape and market trends to inform strategy
• Set creative direction and review key deliverables for strategic alignment
• Develop trade show strategy, presence and product storytelling
• Lead evolution of established programs for distributor merchandising and sales swag
• Mentor and develop marketing team members, with an opportunity to lead direct reports
• Collaborate with all teams including sales, product, distributors and end user

THE BACKGROUND THAT FITS:

• Bachelor's degree in marketing or related discipline required
• 8+ years of relevant work experience with minimum 2 years in leadership position
• Proven experience managing budgets, defining trade show presence and building effective go-to-market strategies
• Experience marketing manufactured products through distribution channels
• Background in construction, safety, industrial or technical B2B products preferred
• Proactive, leadership mindset; able to find solutions and make decisions
• Track record of driving growth through established KPIs and data analytics
• Demonstrated ability to lead strategic direction of marketing collateral
• Comfortable learning and utilizing a range of software and technology
• Portfolio required with relevant project examples showcasing product launch
• Proven excellence in written, verbal and visual communication
• Self-motivated and resourceful, undaunted by change and fast pace
• Embodies Safewaze core values: Respect, Precision, Urgency, Mastery, Positivity