Marketing Manager

Prenax Inc; Concord (NH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Prenax Inc. is seeking an experienced B2B Marketing Manager for North America. You will drive regional marketing plans, blending strategy with hands-on execution across brand, content, digital, demand generation, and events.

Collaborate with Sales to optimize lead flow and pipeline, while translating global strategies into NA-specific programs for the US and Canada. You will own demand generation, content development, webinars, and campaigns, ensuring a strong North American presence and

Qualifications

• 5–7 years of B2B marketing experience in SaaS/tech or professional services.
• Experience planning integrated marketing programs from strategy to delivery.
• Strong understanding of the B2B buying journey and full-funnel marketing.
• Hands-on with digital marketing, content, email, marketing automation and events.
• Experience using CRM and marketing automation to nurture and measure leads.

Responsibilities

• Drive a regional North America marketing plan translating global strategy into actionable activities.
• Build awareness and demand through integrated campaigns, content and events.
• Turn demand into leads and pipeline with landing pages, gated content and nurture programs.
• Collaborate with Sales and Customer Success to optimize handoffs and outcomes.
• Develop content for US/Canada audiences and manage regional channels and campaigns.

Skills

B2B marketing

SaaS marketing

Integrated campaigns

Content marketing

Digital marketing

Marketing automation

Event management

Lead generation

Sales alignment

Tools

Salesforce

HubSpot

Job description

Prenax helps organizations simplify and optimize the procurement and management of subscriptions, memberships, publications, information resources, and related spend. We combine managed services, software and technology, supplier coordination, and commercial expertise to give customers greater control, visibility, and efficiency.

Prenax has 250 employees in 11 countries, serving 5,000+ customers globally. Our customers include the world’s top financial services, pharmaceuticals, and professional services organizations, as well as law firms, government institutions, universities, public libraries, research and medical libraries.

Prenax is on a transformation journey to strengthen its position as a leading software and service platform for indirect procurement. Marketing plays an important role in that journey by strengthening our brand, sharpening our value proposition and building awareness, demand and pipeline in our target markets.

The opportunity

We are looking for an experienced, hands‑on B2B Marketing Manager for North America to help accelerate Prenax’s growth in the US and Canada.

This is a broad regional marketing role for someone who enjoys combining strategy with execution. You will contribute to global marketing strategies and plans while taking ownership of translating them into relevant, effective marketing activities for the North American market.

You will work across brand building, content, digital marketing, demand generation, lead generation, events and sales enablement. One day you may be developing a campaign or customer story; the next, managing an industry event, improving a landing page or working with Sales on how to engage a priority audience.

The role is based in Concord (NH), USA, and is part of the global marketing team, reporting to the Chief Marketing Officer in Stockholm, Sweden, with a dotted line to the President of our US and Canada operation. We offer a hybrid work model, with 2–3 days per week in the office and the option to work from home on the remaining days.

What you will do

Drive the North American marketing plan

• Translate Prenax’s global marketing strategy into an actionable regional marketing plan for the US and Canada.
• Plan and execute integrated marketing activities supporting new customer acquisition, brand building, demand creation, lead generation and customer growth.
• Work closely with North American Sales and Customer Success to identify market opportunities, priority audiences and marketing needs.
• Track marketing performance and use insights to continuously improve activities, channels and investment.

Build awareness and generate demand

• Plan and execute demand-generation programs that increase awareness of Prenax and the business challenges our solutions address.
• Develop and distribute ungated content, including thought leadership, articles, customer stories, insight‑led content and social media.
• Plan webinars, industry events and campaigns that build visibility, credibility and engagement with our target audiences.
• Support paid and organic digital campaigns designed to reach relevant audiences in the North American market.
• Build a consistent presence across relevant channels and help ensure Prenax remains visible to prospective customers before they enter an active buying process.

Turn demand into leads and pipeline

• Plan and execute lead-generation campaigns that convert interested audiences from North America into identifiable prospects for US Sales.
• Work with the global marketing team to develop landing pages, calls‑to‑action, gated content and campaign journeys designed to capture higher‑intent prospects.
• Manage marketing automation, email nurture programs and lead follow‑up processes for regional activities.
• Work with US Sales to define appropriate handover and follow‑up of marketing‑generated leads.
• Support lead scoring and segmentation to distinguish early‑stage engagement from stronger buying intent.
• Track leads, MQLs, conversion rates and contribution to pipeline, and use performance data to improve campaigns.

Create relevant content for North American audiences

• Own and maintain a regional content plan aligned with Prenax’s global content strategy.
• Develop and adapt content for US and Canadian audiences, including website and social content, email campaigns, newsletters, articles, customer case studies, presentations, webinars, thought leadership and sales materials.
• Turn customer, market and industry insights into relevant stories and campaigns.
• Support the development of compelling messaging and value propositions for priority audience segments and buying situations.
• Identify opportunities to build credibility through customer proof points, testimonials and case studies.
• Ensure North American content is on-brand, factually correct and consistent with Prenax’s positioning and messaging.
• Use audience and campaign insights to improve journeys from initial awareness through consideration and conversion.

Strengthen the Prenax brand in North America

• Bring Prenax’s evolving brand positioning and identity to life in the North American market.
• Execute regional brand‑awareness campaigns in collaboration with the global marketing team.
• Ensure campaigns, events, digital assets and sales materials consistently reflect Prenax’s brand and messaging.
• Gather market feedback that can help refine positioning and messaging for North American audiences.

Own regional events and field marketing

• Research and prioritize relevant industry events, conferences, partnerships and speaking opportunities across the US and Canada.
• Manage selected events end‑to‑end, including sponsorships, booth presence, messaging, content, logistics and stakeholder coordination.
• Plan pre‑event promotions, audience engagement, post‑event marketing and lead follow‑up.
• Work with event organizers to identify relevant speaker and sponsorship opportunities.
• Measure and report on event results and apply learnings to future activities.

What we’re looking for

• At least 5-7 years of B2B marketing experience, ideally within SaaS/technology, procurement or professional services.
• Experience planning and executing integrated B2B marketing programs from strategy through delivery and measurement.
• Strong understanding of the B2B buying journey and full‑funnel marketing, including the different roles of brand building, demand generation and lead generation.
• Hands‑on experience with digital marketing, content marketing, email marketing, marketing automation, social media and events.
• Experience developing campaigns for defined ICPs, audience segments or target accounts.
• Experience using marketing automation and CRM/data to manage, nurture and measure leads. Prior experience of Salesforce and/or HubSpot preferred.
• Strong content and copywriting skills, with the ability to translate complex topics into clear, engaging marketing communications.
• Strong project‑management skills and experience managing multiple activities and stakeholders.
• Understanding of SEO and digital content optimization.
• Experience using performance data to evaluate and improve marketing activities.
• Practical understanding of how AI can be used responsibly to support marketing research, content development and productivity.
• Excellent written and spoken English.

Who you are

You are a pragmatic, commercially‑minded marketer who is equally comfortable developing a plan and rolling up your sleeves to execute it.

You:

• Take ownership and get things done.
• Are curious about customers, markets and buying behavior.
• Can work independently while collaborating effectively across countries and functions.
• Combine creativity with commercial and data‑driven thinking.
• Communicate clearly and confidently with different stakeholders.
• Are comfortable working in a growing international organization where priorities evolve.
• Enjoy testing new approaches, learning from results and continuously improving.