Marketing Manager

Embrace Pet Insurance; Cleveland, Northern (OH, KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare

Parental leave

Career opportunities

Dental and vision

HSA

Paid time off

Wellness Day

Job summary

Independence Pet Holdings in Cleveland, OH is seeking a General Marketing Manager to drive growth through affiliate, aggregator, and channel marketing programs. You will lead partner enablement, campaign execution, and cross‑functional collaboration with Marketing, Sales, Product, Partnerships, Legal, and Finance.

You will own performance tracking, KPI reporting, and the development of co‑branded campaigns that align with revenue goals.

Qualifications

• 5–8+ years in digital, affiliate, aggregator, or channel marketing.
• Strong performance marketing knowledge and multi-channel execution.
• Experience with analytics tools and advanced Excel.

Responsibilities

• Manage and grow affiliate, aggregator, and channel partnerships.
• Monitor, analyze, and report campaign performance with KPI scorecards.
• Develop and launch multi-channel campaigns across digital, email, social, and SEO.

Skills

Digital marketing

Affiliate marketing

Channel marketing

Analytics tools

Excel skills

Communication

Collaboration

Tools

Google Analytics

Campaign Manager

CRM/CMS platforms

Job description

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Job Summary: The General Marketing Manager is responsible for driving growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and cross‑functional collaboration. This role blends performance marketing, partner enablement, and multi‑channel campaign execution to accelerate acquisition, strengthen brand presence, and support revenue goals. You will own key marketing initiatives end‑to‑end — from strategy and planning to optimization, reporting, and stakeholder communication. Job Location: Cleveland, OH Partner Management Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners. Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations. Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth. Performance Tracking & Optimization Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns. Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations. Test new partners, incentives, and marketing tactics to efficiently scale growth. Translate revenue goals into measurable marketing KPIs and performance scorecards. Campaign Development & Multi‑Channel Execution Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content. Coordinate co‑branded content, training materials, and partner enablement assets. Ensure brand guidelines are consistently upheld across all partner and channel touch points. Cross‑Functional Collaboration Work closely with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategies and ensure cohesive execution. Manage timely delivery of creative assets, messaging, and campaign materials across teams. Present campaign plans, insights, and performance results to leadership. Budgeting, Forecasting & Compliance Support budget management including forecasting, spend tracking, and monthly billing processes. Oversee invoice tracking, reconciliation, and partner payment workflows. Ensure all affiliate and channel activities comply with company policies, industry standards, and legal requirements. Leadership & Project Ownership Lead cross‑functional projects, delegating tasks and reviewing work as needed. Provide guidance, coaching, and support to junior team members. Serve as a visible, strategic contributor within the broader marketing organization. Qualifications 5–8+ years of experience in digital, affiliate, aggregator, or channel marketing. Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution. Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills. Skills & Competencies Analytical Rigor — ability to structure problems, ensure data quality, and quantify impact. Commercial Mindset — balances growth, efficiency, and margin considerations. Communication & Influence — confident presenter who can simplify complex data into compelling narratives. Collaboration — thrives in a matrixed environment with multiple stakeholders. Organization & Agility — detail‑oriented, adaptable, and effective in fast‑paced environments. #LI-Hybrid All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: Comprehensive full medical, dental and vision Insurance Basic Life Insurance at no cost to the employee Company paid short-term and long-term disability 12 weeks of 100% paid Parental Leave Health Savings Account (HSA) Flexible Spending Accounts (FSA) Retirement savings plan Personal Paid Time Off Paid holidays and company-wide Wellness Day off Paid time off to volunteer at nonprofit organizations Pet friendly office environment Commuter Benefits Group Pet Insurance On the job training and skills development Employee Assistance Program (EAP) Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.” At Embrace, we welcome and encourage applications from individuals with disabilities. Accommodations are available upon request for candidates participating in all aspects of the selection process.